Content enhancement services

1. A method of enabling a user of a content engager subsystem to interact with media, the method comprising:

identifying, by at least one processor, at least one key term associated with an item of content provided by a content provider subsystem;

generating, by the at least one processor, an issue interface comprising an issue action element that is associated with the at least one identified key term;

determining, by the at least one processor, that an action associated with the issue action element requires authentication on an action target subsystem in order to complete the action; and

incorporating, by the at least one processor, the issue interface into an online presentation that comprises the item of content;

incorporating, by the at least one processor, at least one open ended input element into the issue interface to specify parameters of execution of the secure operation on the action target subsystem, wherein the at least one open ended input element is separate from required authentication information, and incorporating includes:

determining a respective secure operation to be taken on the action target subsystem and needed input from the user based on keyword association with the item of content displayed in the user interface, and

limiting the needed input to the at least one open ended input element, authentication input, and selection of the issue action element to execute the secure operation;

receiving, by the at least one processor, a selection of the issue action element while the online presentation is presented;

receiving, by the at least one processor, authentication information associated with the action target subsystem input by the user; and

executing, by the at least one processor, a secure operation on the action target subsystem responsive to:

selection of the issue action element in the online presentation; and

input of authentication information in the integrated display, wherein the action target subsystem comprises a third party system requiring authentication information to execute the secure operation that is associated with the at least one identified key term, while the online presentation is presented to the user by the content engager subsystem.

2. The method of claim 1 , wherein executing, by the at least one processor, the secure operation on the action target subsystem includes sending an online communication that is associated with the at least one identified key term to a participant of the action target subsystem.

3. The method of claim 1 , wherein executing, by the at least one processor, the secure operation on the action target subsystem includes sending funds to a participant of the action target subsystem.

4. The method of claim 1 , wherein the content item comprises video content and the act of incorporating the issue interface into the online presentation that comprises the item of content to generate the integrated display of the content item and the issue action element in the online presentation includes an act of incorporating the issue interface into the online presentation of the video content.

5. The method of claim 1 , wherein executing, by the at least one processor, the secure operation on the action target subsystem includes sharing a message that is associated with the at least one identified key term on a social network.

6. The method of claim 5 , wherein the message is at least partially defined automatically.

7. The method of claim 1 , wherein the method further comprises tracking the number of times the issue action element is selected.

8. The method of claim 1 , wherein the method further comprises tracking the number of times the issue interface is incorporated into any online presentation.

9. The method of claim 1 , wherein the method further comprises:

generating a second issue action element integrated into the issue interface that is associated with the at least one identified key term;

the incorporated issue interface enables selection of the other issue action element by the user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem;

responsive to selection of the other issue action element, automatically execute another action with another action target subsystem.

10. A non-transitory computer-readable storage medium storing at least one program, the at least one program comprising instructions, which, when executed by at least one processor of a content enhancement service subsystem, cause the at least one processor to:

identify at least one key term associated with an item of content provided by a content provider subsystem;

generate issue interface comprising an issue action element that is associated with the at least one identified key term;

determine that an action associated with the issue action element requires authentication on an action target subsystem in order to complete the action; and

incorporate the issue interface into an online presentation that comprises the item of content;

incorporate at least one open ended input element into the issue interface to specify parameters of execution of the secure operation on the action target subsystem, wherein the at least one open ended input element is separate from required authentication information, and incorporating includes:

determining a respective secure operation to be taken on the action target subsystem and needed input from the user based on keyword association with the item of content displayed in the user interface, and

limiting the needed input to the at least one open ended input element, authentication input, and selection of the issue action element to execute the secure operation;

receive a selection of the issue action element while the online presentation is presented;

receive authentication information associated with the action target subsystem; and

execute a secure operation on the action target subsystem responsive to:

selection of the issue action element in the online presentation; and

input of authentication information in the integrated display, wherein the action target subsystem comprises a third party system requiring authentication information to execute the secure operation that is associated with the at least one identified key term, while the online presentation is presented to the user by the content engager subsystem.

11. A content enhancement service subsystem, the content enhancement service subsystem comprising:

at least processor operatively connect to a memory, when executing is configured to:

identify at least one key term associated with an item of content provided by a content provider subsystem;

generate an issue interface comprising an issue action element that is associated with the at least one identified key term;

determine that an action associated with the issue action element requires authentication on an action target subsystem in order to complete the action; and

incorporate the issue interface into an online presentation that comprises the item of content;

incorporate at least one open ended input element into the issue interface to specify parameters of execution of the secure operation on the action target subsystem, wherein the at least one open ended input element is separate from required authentication information, and the incorporation includes:

determining a respective secure operation to be taken on the action target subsystem and needed input from the user based on keyword association with the item of content displayed in the user interface, and

limiting the needed input to the at least one open ended input element, authentication input, and selection of the issue action element to execute the secure operation;

receive a selection of the issue action element while the online presentation is presented;

receive authentication information associated with the action target subsystem; and

execute a secure operation on the action target subsystem responsive to:

selection of the issue action element in the online presentation; and

input of authentication information in the integrated display, wherein the action target subsystem comprises a third party system requiring authentication information to execute the secure operation that is associated with the at least one identified key term, while the online presentation is presented to the user by the content engager subsystem.

12. The system of claim 11 , wherein the at least one processor is configured to determine a display location for introducing the issue interface, the action item, and an authentication interface into a single display with the content item.

13. The system of claim 11 , wherein the at least one processor is configured to introduce at least one open ended text box element into the issue interface to enable execution of the secure operation on the action target subsystem.

14. The system of claim 11 , wherein the at least one processor is configured to introduce at least two open ended text box elements into the issue interface to enable execution of the secure operation on the action target subsystem.

15. The system of claim 14 , wherein the at least one open ended text box element is configured to accept user input of authentication information.

16. The system of claim 11 , wherein the action comprises sharing a message that is associated with the at least one identified key term on a social network.

17. The system of claim 16 , wherein the message is at least partially defined by the content enhancement service subsystem.

18. The system of claim 11 , wherein the content enhancement service subsystem is operative to track the number of times the issue action element is selected.

19. The system of claim 11 , wherein the content item comprises video content and the at least one processor is configured to incorporate the issue interface into the online presentation that comprises the video content to generate the integrated display.

20. The system of claim 11 , wherein: the issue interface further comprises another issue action element that is associated with the at least one identified key term;

the incorporated issue interface enables selection of the other issue action element by the user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem;

selection of the other issue action element is operative to automatically carry out another action with another action target subsystem that is associated with the at least one identified key term while the online presentation is presented to the user by the content engager subsystem; and

the action is different than the other action.

21. The system of claim 11 , wherein the secure operation on the action target subsystem includes sending funds to a participant of the action target subsystem.