Techniques for templated messages

1. A computer-implemented method, comprising:

sending a templated-message package comprising a template-namespace identifier identifying a template pack and a message-template identifier identifying a specific message template from the template pack to a client device;

receiving, from the client device, a template-pack request comprising the template-namespace identifier and a localization identifier;

creating a localized template pack by localizing a plurality of message templates in the template pack identified by the template-namespace identifier in accordance with the localization identifier; and

sending the localized template pack to the client device;

wherein each of the plurality of message templates in the localized template pack comprises one or more parameters, wherein at least one of the one or more parameters is a region-specific localization parameter specifying a region-specific localization, the plurality of message templates being localized using a value for each region-specific localization parameter selected based on the received localization identifier; and

wherein each of the region-specific localization parameters comprises one or more of a currency parameter, a date parameter and a time parameter.

2. The method of claim 1 , the template-pack request comprising a preferred-language setting, the localized template pack sent to the client device comprising the plurality of message templates using a preferred language indicated by the preferred-language setting.

3. The method of claim 1 , each of the plurality of message templates in the template pack comprising one or more prefilled responses for user selection, further comprising:

receiving a prefilled-response package comprising the message-template identifier and a prefilled-response identifier for a user-selected prefilled response.

4. The method of claim 3 , the templated-message package received from an enterprise entity, further comprising:

forwarding the received prefilled-response package to the enterprise entity.

5. The method of claim 4 , the templated-message package received from the enterprise entity in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising an identifier for the enterprise entity.

6. A system comprising:

a processor; and

a memory, coupled to the processor, the memory containing instructions that, when executed by the processor, cause the system to:

send a templated-message package comprising a template-namespace identifier identifying a template pack and a message-template identifier identifying a specific message template from the template pack to a client device;

receive, from the client device, a template-pack request comprising the template-namespace identifier and a localization identifier;

create a localized template pack by localizing a plurality of message templates in the template pack identified by the template-namespace identifier in accordance with the localization identifier; and

send the localized template pack to the client device;

wherein each of the plurality of message templates in the localized template pack comprises one or more parameters, wherein at least one of the one or more parameters is a region-specific localization parameter specifying a region-specific localization, the plurality of message templates being localized using a value for each region-specific localization parameter selected based on the received localization identifier; and

wherein each of the region-specific localization parameters comprises one or more of a currency parameter, a date parameter and a time parameter.

7. The system of claim 6 , the template-pack request comprising a preferred-language setting, the localized template pack sent to the client device comprising the plurality of message templates using a preferred language indicated by the preferred language setting.

8. The system of claim 6 , each of the plurality of message templates in the template pack comprising one or more prefilled responses for user selection, the instructions further causing the system to:

receive a prefilled-response package comprising the message-template identifier and a prefilled-response identifier for a user-selected prefilled response.

9. The system of claim 8 , the templated-message package received from an enterprise entity, the instructions further causing the system to: forward the received prefilled-response package to the enterprise entity.

10. The system of claim 9 , the templated-message package received from the enterprise entity in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising an identifier for the enterprise entity.

11. A non-transitory, computer-readable medium containing instructions that, when executed by a processor, cause the processor to:

send a templated-message package comprising a template-namespace identifier identifying a template pack and a message-template identifier identifying a specific message template from the template pack to a client device;

receive, from the client device, a template-pack request comprising the template-namespace identifier and a localization identifier;

create a localized template pack by localizing a plurality of message templates in the template pack identified by the template-namespace identifier in accordance with the localization identifier; and

send the localized template pack to the client device;

wherein each of the plurality of message templates in the localized template pack comprises one or more parameters, wherein at least one of the one or more parameters is a region-specific localization parameter specifying a region-specific localization, the plurality of message templates being localized using a value for each region-specific localization parameter selected based on the received localization identifier; and

wherein each of the region-specific localization parameters comprises one or more of a currency parameter, a date parameter and a time parameter.

12. The medium of claim 11 , the template-pack request comprising a preferred-language setting, the localized template pack sent to the client device comprising the plurality of message templates using a preferred language indicated by the preferred-language setting.

13. The medium of claim 11 , each of the plurality of message templates in the template pack comprising one or more prefilled responses for user selection, the instructions further causing the processor to:

receive a prefilled-response package comprising the message-template identifier and a prefilled-response identifier for a user-selected prefilled response.

14. The medium of claim 13 , the templated-message package received from an enterprise entity in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising an identifier for the enterprise entity, the instructions further causing the processor to:

forward the received prefilled-response package to the enterprise entity.