IP Library Granted Patent US 11,093,686
Granted Patent B2
US 11,093,686 · App. 16/696,558 · Granted Aug 17, 2021

Resource size-based content item selection

Inventors: Graeme John Rimmer (Twickenham, GB); Lewis Jay Hemens (London, GB); Gaurav Bhaya (Sunnyvale, CA); Robert Stets (Mountain View, CA)
Assignee: Google LLC
G06F40/103G06F40/131G06F40/186G06F40/189H04L29/0809H04L65/601G10L2015/225
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Quick Facts
Patent No.
US 11,093,686
App. No.
16/696,558
Granted
Aug 17, 2021
Kind
B2
Abstract

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Claims (68)

1. A system for resource based content selection, comprising:

a data processing system including one or more processing modules and memory to:

receive, from a client device, a request for content responsive to a resource for presentation via the client device;

identify a size of a slot and a parameter of the resource;

determine a content item size based on a comparison between the size of the slot and one or more predetermined standard sizes and the parameter of the resource;

determine a set of content items based, at least in part, on the content item size;

select, from the set of content items based on the content item size, a content item; and

serve, to the client device, data to effect presentation of the content item in the resource.

2. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, comprising the data processing system to:

determine the size of the audio slot based on the duration of the audio output.

3. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising the data processing system to:

determine the size of the audio slot based on the duration of the thread.

4. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising the data processing system to:

determine the size of the audio slot based on the duration of the single thread.

5. The system of claim 1 , comprising the data processing system to:

receive data packets comprising an input audio signal detected by a sensor of the client device;

parse the input audio signal to identify a request and a trigger keyword corresponding to the request; and

select, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

6. The system of claim 1 , comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure a duration of the communication session based on the auditory signals; and

select a second content item based on the duration of the communication session.

7. The system of claim 1 , comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure the size of the communication session based on the auditory signals; and

generate a quality signal based on the measured size of the communication session; and

adjust a real-time selection process based on the quality signal.

8. The system of claim 1 , comprising:

the data processing system to rank, based on the size of the slot and the parameter, a plurality of predetermined standard sizes to determine the content item size.

9. The system of claim 1 , wherein the size comprises a first duration, the slot comprises an audio slot, the parameter comprises a second duration, and the resource comprises an audio output, comprising the data processing system to:

rank each of the one or more predetermined standard sizes based on a duration of each of the one or more predetermined standard sizes, an estimated revenue value of each of the one or more predetermined standard sizes, and a ratio match value,

wherein the ratio match value is based on a ratio of the first duration of the audio slot and the second duration of the audio output.

10. The system of claim 1 , comprising:

the data processing system to determine not to select a predetermined standard size of the one or more predetermined standard sizes based on the predetermined standard size exceeding a threshold.

11. The system of claim 1 , comprising the data processing system to:

determine a threshold based on the size of the slot and the parameter; and

determine not to select at least one of the one or more predetermined standard sizes based on the one or more predetermined standard sizes exceed the threshold, wherein the selected content items size satisfies the threshold.

12. A method of serving content, comprising:

receiving, by a data processing system from a client device, a request for content responsive to a resource for presentation via the client device;

identifying, by the data processing system, a size of a slot and a parameter of the resource;

determining, by the data processing system, a content item size based on a comparison between the size of the slot and one or more predetermined standard sizes and the parameter of the resource;

determining, by the data processing system, a set of content items based, at least in part, on the content item size;

selecting, by the data processing system from the set of content items based on the content item size, a content item; and

serving, by the data processing system, to the client device, data to effect presentation of the content item in the resource.

13. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, comprising:

determining the size of the audio slot based on the duration of the audio output.

14. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising:

determining the size of the audio slot based on the duration of the thread.

15. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising:

determining the size of the audio slot based on the duration of the single thread.

16. The method of claim 12 , comprising:

receiving data packets comprising an input audio signal detected by a sensor of the client device;

parsing the input audio signal to identify a request and a trigger keyword corresponding to the request; and

selecting, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

17. The method of claim 12 , comprising:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring a duration of the communication session based on the auditory signals; and

selecting a second content item based on the duration of the communication session.

18. The method of claim 12 , comprising the data processing system to:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring the size of the communication session based on the auditory signals;

generating a quality signal based on the measured size of the communication session; and

adjusting a real-time selection process based on the quality signal.

19. The method of claim 12 , comprising:

determining not to select a predetermined standard size of the one or more predetermined standard sizes based on the predetermined standard size exceeding a threshold.

20. The method of claim 12 , comprising:

determining a threshold based on the size of the slot and the parameter; and

determining not to select at least one of the one or more predetermined standard sizes based on the one or more predetermined standard sizes exceed the threshold, wherein the selected content items size satisfies the threshold.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 27, 2019
From: RIMMER, GRAEME JOHN; HEMENS, LEWIS JAY; BHAYA, GAURAV; STETS, ROBERT
To: GOOGLE INC.
Reel/Frame 051128/0070 →
CHANGE OF NAME Recorded Nov 27, 2019
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 051142/0702 →
Continuity (6)
Continuation 15638312 · Jun 29, 2017
Continuation In Part 14048921 · Oct 8, 2013
Continuation In Part 15395725 · Dec 30, 2016
Continuation In Part 15395694 · Dec 30, 2016
Provisional Application 61884822 · Sep 30, 2013
Related Publication 20200097524A1 · Mar 26, 2020