Systems and methods of vehicle product or service recommendation

1. A method comprising:

receiving, by a device comprising at least one processor, a customer identifier;

retrieving, by the device, credit data associated with the customer identifier and vehicle data associated with a vehicle;

determining, by the device, a first weight for the credit data and a second weight for the vehicle data;

determining, by the device, based on the first weight and the second weight, a first profit value indicative of a first profitability for a product or service, wherein the credit data comprises a first dataset and a second dataset, and the vehicle data comprises a third dataset and a fourth dataset;

determining, by the device, a first sub-weight for the first dataset, a second sub-weight for the second dataset, a third sub-weight for the third dataset, and a fourth sub-weight for the fourth dataset;

receiving, by the device, a feedback measurement indicative of user purchases associated with the product or service;

determining, by the device, based on the feedback measurement, a second profit value indicative of a first profitability for the product or service;

determining, by the device, an adjustment to at least one sub-weight of the first sub-weight, the second sub-weight, the third sub-weight, and the fourth sub-weight that is above a sub-weight threshold; and

determining, by the device, based on the adjustment to the at least one sub-weight, a third profit value indicative of a third profitability for the product or service, wherein the third profit value is closer to the second profit value than the first profit value is to the second profit value;

determining, by the device, a loan information associated with the customer identifier;

sending, by the device, a first indication of the product or service to a second device for presentation; and

sending, by the device, a second indication of the loan information to the second device for presentation.

2. The method of claim 1 , wherein determining the first weight for the credit data and the second weight for the vehicle data comprises:

determining, by the device, a correlation between a dataset associated with the at least one sub-weight and the first profit value.

3. The method of claim 2 , wherein determining the first profit value is based on a first machine-learned model, the method further comprises:

training, by the device, the first machine-learned model using the first profit value;

determining, by the device, an adjustment to the at least one sub-weight; and

generating, by the device and based on the adjustment to the at least one sub-weight, a second machine-learned model.

4. The method of claim 1 , wherein determining the adjustment to the at least one sub-weight further comprises:

replacing, by the device, the at least one sub-weight with the adjusted sub-weight; and

determining, by the device, an adjusted correlation between a dataset associated with the adjusted sub-weight and the second profit value.

5. The method of claim 1 , further comprising:

determining, by the device, based on the first weight and the second weight, a fourth profit value, the fourth profit value indicative of a profitability for a second product or service; and

comparing, by the device, the fourth profit value to a profitability threshold.

6. The method of claim 5 , further comprising:

determining, by the device, that the first profit value is less than the profitability threshold and the fourth profit value is greater than the profitability threshold; and

replacing, by the device, the first indication of the product or service by a third indication of the second product or service.

7. The method of claim 5 , further comprising:

determining, by the device, that the first profit value and the fourth profit value are greater than the profitability threshold;

determining, by the device, that the fourth profit value is less than the first profit value; and

replacing, by the device, the first indication of the product or service by a third indication of the second product or service.

8. A non-transitory computer-readable medium storing computer-executable instructions which when executed by one or more processors of a device result in performing operations comprising:

receiving a customer identifier associated;

receiving credit data associated with the customer identifier and vehicle data associated with a vehicle;

determining a first weight for the credit data and a second weight for the vehicle data, the first weight and the second weight associated with a first profit value indicative of a first profitability for a product or service, wherein the credit data comprises a first dataset and a second dataset, and the vehicle data comprises a third dataset and a fourth dataset;

determining, based on the first weight and the second weight, the first profit value;

determining a first sub-weight for the first dataset, a second sub-weight for the second dataset, a third sub-weight for the third dataset, and a fourth sub-weight for the fourth dataset;

receiving a feedback measurement indicative of user purchases associated with the product or service;

determining, based on the feedback measurement, a second profit value indicative of a first profitability for the product or service;

determining an adjustment to at least one sub-weight of the first sub-weight, the second sub-weight, the third sub-weight, and the fourth sub-weight is above a sub-weight threshold; and

determining, based on the adjustment to the at least one sub-weight, a third profit value indicative of a third profitability for the product or service, wherein the third profit value is closer to the second profit value than the first profit value is to the second profit value;

determining a loan information associated with the customer identifier;

sending a first indication of the product or service to a user device for presentation; and

sending a second indication of the loan information to the user device for presentation.

9. The non-transitory computer-readable medium of claim 8 , wherein determining the first weight for the credit data and the second weight for the vehicle data comprises:

determining a correlation between a dataset associated with the at least one sub-weight and the first profit value.

10. The non-transitory computer-readable medium of claim 9 , wherein determining the first profit value indicative of the first profitability for the product or service is based on a first machine-learned model, and wherein the operations further comprise:

training the first machine-learned model using the first profit value;

determining an adjustment to the at least one sub-weight; and

generating, based on the adjustment to at least one sub-weight, a second machine-learned model.

11. The non-transitory computer-readable medium of claim 8 , wherein determining the adjustment to the at least one sub-weight comprises:

replacing the at least one sub-weight with the adjusted sub-weight; and

determining an adjusted correlation between a dataset associated with the adjusted sub-weight and the second profit value.

12. The non-transitory computer-readable medium of claim 8 , wherein the operations further comprise:

determining, based on the first weight and the second weight, a fourth profit value indicative of a profitability for a second product or service;

comparing the fourth profit value and a profitability threshold; and

sending an indication of the second product or service to the user device.

13. A system comprising memory coupled to at least one processor, the at least one processor configured to:

receive a customer identifier;

receive credit data associated with the customer identifier and vehicle data associated with a vehicle;

determine a first weight for the credit data and a second weight for the vehicle data, the first weight and the second weight associated with a first profit value indicative of a first profitability for a product or service, wherein the credit data comprises a first dataset and a second dataset, and the vehicle data comprises a third dataset and a fourth dataset;

determine, based on the first weight and the second weight, the first profit value;

determine a first sub-weight for the first dataset, a second sub-weight for the second dataset, a third sub-weight for the third dataset, and a fourth sub-weight for the fourth dataset;

receive a feedback measurement indicative of user purchases associated with the product or service;

determine, based on the feedback measurement, a second profit value indicative of a first profitability for the product or service;

determine an adjustment to at least one sub-weight of the first sub-weight, the second sub-weight, the third sub-weight, and the fourth sub-weight is above a sub-weight threshold; and

determine, based on the adjustment to the at least one sub-weight, a third profit value indicative of a third profitability for the product or service, wherein the third profit value is closer to the second profit value than the first profit value is to the second profit value;

determine a loan information associated with the customer identifier;

send a first indication of the product or service to a user device for presentation; and

send a second indication of the loan information to the user device for presentation.

14. The system of claim 13 , wherein determining the first weight for the credit data and the second weight for the vehicle data comprises:

determining a correlation between a dataset associated with the at least one sub-weight and the first profit value.

15. The system of claim 14 , wherein determining the first profit value indicative of the first profitability for the product or service is based on a first machine-learned model, wherein the at least one processor is further configured to:

train the first machine-learned model using the first profit value;

determine an adjustment to the at least on sub-weight; and

generate, based on the adjusted one sub-weight, a second machine-learned model.

16. The system of claim 13 , wherein determining the adjustment to the at least one sub-weight further comprises:

replacing the at least one sub-weight with the adjusted sub-weight; and

determining an adjusted correlation between a dataset associated with the adjusted sub-weight and the second profit value.

17. The system of claim 13 , wherein the at least one processor is further configured to:

determine, based on the first weight and the second weight, a fourth profit value indicative of a profitability for a second product or service;

compare the fourth profit value and a profitability threshold; and

send an indication of the second product or service to the user device.

18. The method of claim 3 , wherein the first machine-learned model comprises a neural network.

19. The non-transitory computer-readable medium of claim 10 , wherein the first machine-learned model comprises a neural network.

20. The system of claim 15 , wherein the first machine-learned model comprises a neural network.