IP Library Granted Patent US 11,423,807
Granted Patent B2
US 11,423,807 · App. 16/778,419 · Granted Aug 23, 2022

Universal branding panel

Inventor: Samuel Maxwell Marrs (Bradley, IL)
Assignee: EMC IP HOLDING COMPANY LLC
G09F3/02G09F3/04G09F13/22G09F2013/222
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Quick Facts
Patent No.
US 11,423,807
App. No.
16/778,419
Filed
Jan 31, 2020
Granted
Aug 23, 2022
Kind
B2
Art Unit
3631
USPC
40/5
Abstract

A branding device includes a housing, a faceplate, a backlit recess within the housing, housing retention features, and faceplate retention features. The branding device is configured to be installed within a corresponding recess of a panel, such that the faceplate can be removed and replaced without requiring replacement of the entire branding device. To update the branding information of the branding device, the faceplate retention features must be disengaged from the rear of the branding device, the faceplate is then removed, and a faceplate with updated branding information is then installed.

Claims (65)

1. A branding device comprising:

a housing comprising:

one or more housing retention features configured to affix the housing within a recess of a computing infrastructure device; and

one or more housing-faceplate interface features;

a faceplate comprising:

a plurality of faceplate retention features formed external to the faceplate and protruding from a same side of the faceplate, each faceplate retention feature extending towards a rear of the housing when secured to the housing and being configured to secure the faceplate to an external face of the housing; and

a decorative pattern visible from an opposing side of the faceplate, which is opposite the side from which the plurality of faceplate retention features protrude;

wherein the branding device is configured to be updated by removing the faceplate from the housing and installing a replacement faceplate onto the housing;

a light source oriented to emit light into an interior of the housing; and

a harness in electrical communication with a power source and the light source.

2. The branding device of claim 1 , wherein the plurality of faceplate retention features are arranged as pairs of opposing faceplate retention features.

3. The branding device of claim 1 , wherein the light source comprises one or more light emitting diodes (LEDs) or a luminescent coating applied to at least a portion of the housing.

4. The branding device of claim 3 , wherein the one or more LEDs are disposed along a perimeter of the interior of the housing.

5. The branding device of claim 1 ,

wherein the light source is configured to emit light from the opposing side of the faceplate.

6. The branding device of claim 5 , wherein the light source is a luminescent coating applied to the opposing side of the faceplate or one or more LEDs in a shape of the decorative pattern.

7. The branding device of claim 1 , wherein the housing comprises a flange around at least a portion of a perimeter of a first side thereof.

8. The branding device of claim 1 , wherein the one or more housing retention features comprise movable tabs configured to lockingly interface with an edge of the computing infrastructure device surrounding the recess to secure the edge between each movable tab and a flange of the housing.

9. The branding device of claim 1 , wherein:

the one or more housing-faceplate interface features comprise one or more cavities formed in a side and/or rear wall of the housing; and

each faceplate retention feature comprises a tabbed structure, which is configured to interlock with a corresponding cavity of the housing-faceplate interface features.

10. The branding device of claim 9 , wherein the one or more faceplate retention features are only movable by accessing a rear side of the housing.

11. The branding device of claim 1 , wherein the one or more housing retention features comprise movable tabs configured to lockingly engage with an edge of the computing infrastructure device surrounding the recess.

12. The branding device of claim 11 , wherein:

the housing comprises a flange around at least a portion of a perimeter of the housing, at an external face thereof; and

the movable tabs are configured to secure the edge of the computing infrastructure device between each of the movable tabs and the flange.

13. The branding device of claim 12 , wherein the movable tabs are positioned along the perimeter of the housing, such that, when the housing is in an installed position within the recess of the computing infrastructure device, the movable tabs are adjacent to the edge of the computing infrastructure device surrounding the recess to lockingly interface therewith.

14. The branding device of claim 13 , wherein the decorative pattern is integrally formed with, and coplanar to, a portion of the faceplate from which the faceplate retention features protrude.

15. A method of branding a computing infrastructure device with a branding device, the method comprising:

installing a housing at least partially within a recess of the computing infrastructure device;

securing the housing to the computing infrastructure device by one or more housing retention features;

forming a plurality of faceplate retention features that are external to a faceplate and protrude from a same side of the faceplate, each faceplate retention feature extending towards a rear of the housing when secured to the housing;

providing a light source oriented to emit light into an interior of the housing;

installing the faceplate on the housing;

connecting a harness to provide electrical communication between the light source and a power source of the computing infrastructure device; and

securing the faceplate to the housing by engaging each faceplate retention feature with a corresponding housing-faceplate retention feature;

wherein the faceplate comprises a decorative pattern visible from an opposing side of the faceplate, which is opposite the side from which the plurality of faceplate retention features protrude.

16. The method of claim 15 , comprising illuminating an interior of the housing;

wherein the decorative pattern is at least semi-translucent; and

wherein illuminating the interior of the housing causes a corresponding illumination of the decorative pattern that is visible from an outside of the computing infrastructure device.

17. The method of claim 15 , comprising updating the branding of the computing infrastructure device, wherein updating the branding comprises:

accessing a rear portion of a branding device;

disengaging one or more interlocking faceplate retention features from corresponding housing retention features;

removing a faceplate from a housing affixed to the computing infrastructure device; and

installing another faceplate onto the housing.

18. The method of claim 15 , wherein:

the one or more housing retention features comprise movable tabs configured to lockingly engage with an edge of the computing infrastructure device surrounding the recess;

the housing comprises a flange around at least a portion of a perimeter of the housing, at an external face thereof;

the movable tabs are configured to secure the edge of the computing infrastructure device between each of the movable tabs and the flange; and

the movable tabs are positioned along the perimeter of the housing, such that, when the housing is in an installed position within the recess of the computing infrastructure device, the movable tabs are adjacent to the edge of the computing infrastructure device surrounding the recess to lockingly interface therewith.

19. The method of claim 18 , wherein the decorative pattern is integrally formed with, and coplanar to, a portion of the faceplate from which the faceplate retention features protrude.

20. A branding device comprising:

a housing comprising:

one or more housing retention features configured to affix the housing within a recess of a computing infrastructure device; and

one or more housing-faceplate interface features;

a faceplate comprising:

a plurality of faceplate retention features formed external to the faceplate and protruding from a same side of the faceplate, each faceplate retention feature extending towards a rear of the housing when secured to the housing and being configured to secure the faceplate to an external face of the housing; and

a decorative pattern visible from an opposing side of the faceplate, which is opposite the side from which the plurality of faceplate retention features protrude;

wherein the branding device is configured to be updated by removing the faceplate from the housing and installing a replacement faceplate onto the housing; and

a light source oriented to emit light into an interior of the housing;

wherein the one or more housing retention features comprise movable tabs configured to lockingly interface with an edge of the computing infrastructure device surrounding the recess to secure the edge between each movable tab and a flange of the housing; or

wherein:

the one or more housing-faceplate interface features comprise one or more cavities formed in a side and/or rear wall of the housing; and

each faceplate retention feature comprises a tabbed structure, which is configured to interlock with a corresponding cavity of the housing-faceplate interface features; or

wherein the one or more housing retention features comprise movable tabs configured to lockingly engage with an edge of the computing infrastructure device surrounding the recess.

Assignments (4)
RELEASE OF SECURITY INTEREST IN PATENTS PREVIOUSLY RECORDED AT REEL/FRAME (053546/0001) Recorded Jun 23, 2022
From: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., AS NOTES COLLATERAL AGENT
To: DELL MARKETING L.P. (ON BEHALF OF ITSELF AND AS SUCCESSOR-IN-INTEREST TO CREDANT TECHNOLOGIES, INC.); DELL INTERNATIONAL L.L.C.; DELL PRODUCTS L.P.; DELL USA L.P.; EMC CORPORATION; DELL MARKETING CORPORATION (SUCCESSOR-IN-INTEREST TO FORCE10 NETWORKS, INC. AND WYSE TECHNOLOGY L.L.C.); EMC IP HOLDING COMPANY LLC
Reel/Frame 071642/0001 →
MERGER Recorded Oct 27, 2020
From: VCE IP HOLDING COMPANY LLC
To: EMC IP HOLDING COMPANY LLC
Reel/Frame 054178/0942 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 30, 2020
From: MARRS, SAMUEL MAXWELL
To: VCE IP HOLDING COMPANY LLC
Reel/Frame 053088/0942 →
SECURITY AGREEMENT Recorded Apr 22, 2020
From: CREDANT TECHNOLOGIES INC.; DELL INTERNATIONAL L.L.C.; DELL MARKETING L.P.; DELL PRODUCTS L.P.; DELL USA L.P.; EMC CORPORATION; FORCE10 NETWORKS, INC.; WYSE TECHNOLOGY L.L.C.; EMC IP HOLDING COMPANY LLC
To: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A.
Reel/Frame 053546/0001 →
Continuity (2)
Continuation 15393930 · Dec 29, 2016
Related Publication 20200168128A1 · May 28, 2020