IP Library Granted Patent US 11,321,725
Granted Patent B2
US 11,321,725 · App. 16/811,604 · Granted May 3, 2022

System and method for monetizing advertising in a gaming or virtual system

Inventors: Shervin Gerami (Ashburn, VA); Aaron Pawloski (Potomac Falls, VA)
G06Q30/0209A63F13/61A63F13/79A63F13/86G06Q10/10G06Q30/0246G06Q30/0255G06Q30/0271G06Q30/0273G06Q30/0277G06Q50/18A63F2300/5506A63F2300/5546A63F2300/577A63F2300/8082
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Quick Facts
Patent No.
US 11,321,725
App. No.
16/811,604
Granted
May 3, 2022
Kind
B2
Abstract

The present disclosure relates to a system and method for use with video and online gaming. Embodiments may include providing, using at least one processor, a video game or online game and integrating an application programming interface with the video game or online game. Embodiments may include displaying an advertisement on a three dimensional (“3D”) or four dimensional (“4D”) object associated with the video game or online game.

Claims (38)

1. A computer-implemented method comprising:

providing, using at least one processor, a video game or online game;

integrating an application programming interface with the video game or online game;

allowing a game user to enable a display of an advertisement with an avatar associated with the game user;

displaying the advertisement on a three dimensional (“3D”) or four dimensional (“4D”) avatar associated with the video game or online game, wherein the advertisement is targeted marketing that is based upon, at least in part, one or more of an amount of time spent playing the video game or online game, a transaction process of the video game or online game, one or more spectators of the video game or online game through a third party platform, or in-game stats associated with the video game or online game; and

enabling communication via the API with a virtual advertising marketplace that communicates electronically via one or more APIs with each of a game developer, an advertiser, an advertising agency, and a game user.

2. The computer-implemented method of claim 1 , further comprising:

determining the advertisement based upon, at least in part, a game user.

3. The computer-implemented method of claim 1 , further comprising:

determining a number of views of the advertisement.

4. The computer-implemented method of claim 1 , wherein the advertisement is targeted marketing that is based upon a skill level of a player of the video game or online game.

5. The computer-implemented method of claim 1 , further comprising:

generating an exclusive advertising contract;

monitoring use of the video game or online game; and

determining a compensation amount for the user based upon, at least in part, the contract and the use.

6. The computer-implemented method of claim 1 , wherein the video game or online game is associated with a virtual reality application or an augmented reality application.

7. The computer-implemented method of claim 1 , wherein the advertisement is targeted marketing that is based upon an amount of time spent playing the video game or online game.

8. The computer-implemented method of claim 1 , wherein the advertisement is targeted marketing that is based upon a transaction process of the video game or online game.

9. The computer-implemented method of claim 1 , wherein the advertisement is targeted marketing that is based upon one or more spectators of the video game or online game through a third party platform.

10. The computer-implemented method of claim 1 , wherein the advertisement is targeted marketing that is based upon in-game stats associated with the video game or online game.

11. The computer-implemented method of claim 1 , further comprising:

allowing a game developer to enable a display of an advertisement with an avatar associated with the game user.

12. A non-transitory computer-readable storage medium having stored thereon instructions, which when executed by a processor result in the following operations:

providing, using at least one processor, a video game or online game;

integrating an application programming interface with the video game or online game;

allowing a game user to enable a display of an advertisement with an avatar associated with the game user;

displaying the advertisement on a three dimensional (“3D”) or four dimensional (“4D”) avatar associated with the video game or online game, wherein the advertisement is targeted marketing that is based upon, at least in part, one or more of an amount of time spent playing the video game or online game, a transaction process of the video game or online game, one or more spectators of the video game or online game through a third party platform, or in-game stats associated with the video game or online game; and

enabling communication via the API with a virtual advertising marketplace that communicates electronically via one or more APIs with each of a game developer, an advertiser, an advertising agency, and a game user.

13. The computer-readable storage medium of claim 12 , further comprising:

determining the advertisement based upon, at least in part, an advertising agency.

14. The computer-readable storage medium of claim 12 , further comprising:

determining a number of views of the advertisement.

15. The computer-readable storage medium of claim 12 , wherein the advertisement is targeted marketing that is based upon a player of the video game or online game, an amount of time spent playing the video game or online game, a transaction process of the video game or online game, one or more spectators of the video game or online game through a third party platform, and in-game stats associated with the video game or online game.

16. The computer-readable storage medium of claim 12 , further comprising:

generating an exclusive advertising contract;

monitoring use of the video game or online game; and

determining a compensation amount for the user based upon, at least in part, the contract and the use.

17. The computer-readable storage medium of claim 12 , wherein the video game or online game is associated with a virtual reality application or an augmented reality application.

Continuity (2)
Provisional Application 62814539 · Mar 6, 2019
Related Publication 20200286114A1 · Sep 10, 2020