Contextual awareness from social ads and promotions tying to enterprise
Systems and methods for incorporating intelligent virtual assistants into advertisements on social networking platforms are provided. When a user interacts with a content item, an intelligent virtual assistant is selected and put into contact with the user. The intelligent virtual assistant is provided with a context that includes information about the user in the social networking platform, information about the user in a customer relationship management platform, and information about the product, service, or entity associated with the content item. The context allows the intelligent virtual assistant to converse with the user in a way that feels natural and relevant to the user and allows the intelligent virtual assistant to answer any questions about the product, service, or entity associated with the content item.
1. A method for increasing engagement between users and intelligent virtual assistants comprising:
receiving, by a first computing device, an indication of a user interaction with a content item for a user from a second computing device through a network, wherein the content item is associated with content item data;
in response to the indication, selecting, by the first computing device, an intelligent virtual assistant of a plurality of virtual assistants to interact with the user based on the content item data;
generating, by the first computing device, a context for the user, wherein the context includes the content item data;
providing, by the first computing device, the generated context to the intelligent virtual assistant;
selecting, by the first computing device, a communication channel from a plurality of communication channels based on the content item data; and
establishing, by the first computing device, the selected communication channel between the intelligent virtual assistant and the second computing device through the network.
2. The method of claim 1 , wherein the content item is a content item in a social networking platform.
3. The method of claim 1 , wherein generating the context comprises:
retrieving data associated with the user from a social networking platform; and
generating the context based on the retrieved data.
4. The method of claim 1 , wherein generating the context comprises:
retrieving data associated with the user from a customer management relationship (CRM) platform; and
generating the context based on the retrieved data.
5. The method of claim 1 , wherein generating the context comprises:
retrieving data entered by the user into the content item or provided by the user to a chat bot; and
generating the context based on the retrieved data.
6. The method of claim 1 , wherein the communication channel comprises one or more of a telephone communication channel, an application communication channel, and a short message service (SMS) communication channel.
7. The method of claim 1 , wherein the content item is an advertisement.
8. A system for increasing engagement between users and intelligent virtual assistants comprising:
at least one processor; and
a memory storing instructions that when executed by the at least one processor cause the at least one processor to:
receive an indication of a user interaction with a content item for a user from a user computing device through a network, wherein the content item is associated with content item data;
in response to the indication, select an intelligent virtual assistant of a plurality of virtual assistants to interact with the user based on the content item data;
generate a context for the user, wherein the context includes the content item data;
provide the generated context to the intelligent virtual assistant;
select a communication channel from a plurality of communication channels based on the content item data; and
establish a communication channel between the intelligent virtual assistant and the user computing device through the network.
9. The system of claim 8 , wherein the content item is a content item in a social networking platform.
10. The system of claim 8 , wherein generating the context comprises:
retrieving data associated with the user from a social networking platform; and
generating the context based on the retrieved data.
11. The system of claim 8 , wherein generating the context comprises:
retrieving data associated with the user from a customer management relationship (CRM) platform; and
generating the context based on the retrieved data.
12. The system of claim 8 , wherein generating the context comprises:
retrieving data entered by the user into the content item or provided by the user to a chat bot; and
generating the context based on the retrieved data.
13. The system of claim 8 , wherein the communication channel comprises one or more of a telephone communication channel, an application communication channel, and an SMS communication channel.
14. The system of claim 8 , wherein the content item is an advertisement.
15. A non-transitory computer readable medium comprising instructions that, when executed by at least one processor, cause the at least one processor to:
receive an indication of a user interaction with a content item for a user from a user computing device through a network, wherein the content item is associated with content item data;
in response to the indication, select an intelligent virtual assistant of a plurality of virtual assistants to interact with the user based on the content item data; and
generate a context for the user, wherein the context includes the content item data;
provide the generated context to the intelligent virtual assistant;
select a communication channel from a plurality of communication channels based on the content item data; and
establish a communication channel between the intelligent virtual assistant and the user computing device through the network.
16. The computer readable medium of claim 15 , wherein the content item is a content item in a social networking platform.