Systems and methods for managing merchandising card reminders

1. A method for providing mobile device notifications, the method comprising:

acquiring, from a mobile device over a network, a plurality of device locations associated with the mobile device at different instances in time, the device locations being determined based on at least one of a global positioning system (GPS) of the mobile device or a network location;

determining co-location at a first merchant by:

determining a geofence associated with a physical location based on points surrounding a geographic area associated with the physical location;

calculating a merchant confidence value based on a first rating and a second rating, the first rating being proportional to a number of device locations inside the geofence within a predetermined time period, the second rating being inversely proportional to a movement between the plurality of device locations;

recalculating the merchant confidence value using a machine learning model trained with historic hit-or-miss rates associated with past determinations; and

determining the recalculated confidence is above a threshold;

upon determining co-location at the first merchant, determining whether the first merchant is associated with a merchandising account associated with the mobile device; and

upon determining that the first merchant is associated with a merchandising account associated with the mobile device:

sending a notification to the mobile device;

acquiring an activation request from a user of the mobile device, the activation request being generated in response to the user interacting with the notification; and

configuring a setting of the mobile device to prepare the merchandising account for use at the physical location.

2. The method of claim 1 , wherein determining whether the first merchant is associated with the merchandising account comprises:

acquiring a first merchant identifier associated with the first merchant;

acquiring a plurality of available merchant identifiers, the available merchant identifiers being associated with merchandising accounts associated with the mobile device; and

determining whether the first merchant identifier matches at least one of the available merchant identifiers.

3. The method of claim 2 , wherein at least one of the plurality of available merchant identifiers comprises a merchant identifier associated with a user location.

4. The method of claim 2 , wherein at least one of the plurality of available merchant identifiers is associated with a merchant category code.

5. The method of claim 1 , wherein the notification comprises at least one of a push notification, a text message, an email, or a social media message.

6. The method of claim 1 , wherein the notification comprises an image representative of a merchandising card associated with the merchandising account, the image comprising at least one of a first image representing the front of the merchandising card or a second image representing the back of the merchandising card.

7. The method of claim 1 , wherein:

determining co-location at the first merchant further comprises determining the co-location based on at least one of:

a speed detected using the device locations over the predetermined time period; or

a movement pattern of the mobile device over the predetermined time period based on device location; and

calculating the merchant confidence value comprises adjusting the merchant confidence value based on a third rating, the third rating being determined based on a motion characteristic of the device locations.

8. The method of claim 6 , wherein:

the notification comprises a link associated with the merchandising card; and

the link, upon selection by the user, sends an activation request from the user.

9. The method of claim 6 , wherein the merchandising card comprises at least one of a gift card, a loyalty card, a rewards card, or a discount card.

10. The method of claim 1 , further comprising:

determining whether the first rating is less than a first threshold, the first threshold being proportional to a threshold number of device locations inside the geofence within the predetermined time period;

upon determining that the first rating is less than the first threshold, determining whether the first rating is greater than or equal to a second threshold;

upon determining that the first rating is greater than or equal to the second threshold:

recomputing the first rating based on a confidence model based on the machine learning algorithm model and a plurality of historical confidence ratings; and

determining whether the recalculated first rating is greater than or equal to the first threshold;

upon determining that the recalculated first rating is greater than or equal to the first threshold, determining co-location at the first merchant based on the first rating.

11. A system for providing mobile device notifications, the system comprising:

one or more memory devices storing instructions; and

one or more processors configured to execute instructions to perform operations comprising:

acquiring, from a mobile device over a network, a plurality of device locations associated with the mobile device at different instances in time, the device locations being determined based on at least one of a global positioning system (GPS) of the mobile device or a network location;

determining co-location at a first merchant by:

determining a geofence associated with a physical location based on points surrounding a geographic area associated with the physical location;

calculating a merchant confidence value based on a first rating and a second rating, the first rating being proportional to a number of device locations inside the geofence within a predetermined time period, the second rating being inversely proportional to a movement between the plurality of device locations;

recalculating the merchant confidence value using a machine learning model trained with historic hit-or-miss rates associated with past determinations; and

determining the recalculated confidence is above a threshold;

upon determining co-location at the first merchant, determining whether the first merchant is associated with a merchandising account associated with the mobile device; and

upon determining that the first merchant is associated with a merchandising account associated with the mobile device:

sending a notification to the mobile device;

acquiring an activation request from a user of the mobile device, the activation request being generated in response to the user interacting with the notification; and

configuring a setting of the mobile device to prepare the merchandising account for use at the first merchant.

12. The system of claim 11 , wherein determining whether the first merchant is associated with the merchandising card comprises:

acquiring a first merchant identifier associated with the first merchant;

acquiring a plurality of available merchant identifiers, the available merchant identifiers being associated with merchandising accounts associated with the mobile device; and

determining whether the first merchant identifier matches one of the available merchant identifiers.

13. The system of claim 12 , wherein at least one of the plurality of available merchant identifiers comprises a merchant identifier associated with a user location.

14. The system of claim 12 , wherein at least one of the plurality of available merchant identifiers is associated with a merchant category code.

15. The system of claim 11 , wherein the notification comprises at least one of a push notification, a text message, an email, or a social media message.

16. The system of claim 11 , wherein the notification comprises an image representative of a merchandising card associated with the merchandizing account, the image comprising at least one of a first image representing the front of the merchandising card or a second image representing the back of the merchandising card.

17. The system of claim 11 , wherein:

determining co-location at the first merchant further comprises determining the co-location based on at least one of:

a speed detected using the device locations over the predetermined time period; or

a movement pattern of the mobile device over the predetermined time period based on device location; and

calculating the merchant confidence value comprises adjusting the merchant confidence value based on a third rating, the third rating being determined based on a motion characteristic of the device locations.

18. The system of claim 16 , wherein:

the notification comprises a link associated with the merchandising card; and

the link, upon selection by the user, sends an activation request from the user.

19. The system of claim 16 , wherein the merchandising card comprises at least one of a gift card, a loyalty card, a rewards card, or a discount card.

20. The system of claim 11 , further comprising:

determining whether the first rating is less than a first threshold, the first threshold being proportional to a threshold number of device locations inside the geofence within the predetermined time period;

upon determining that the first rating is less than the first threshold, determining whether the first rating is greater than or equal to a second threshold;

upon determining that the first rating is greater than or equal to the second threshold:

recomputing the first rating based on a confidence model based on the machine learning algorithm model and a plurality of historical confidence ratings; and

determining whether the recalculated first rating is greater than or equal to the first threshold; and

upon determining that the recalculated first rating is greater than or equal to the first threshold, determining co-location at the first merchant based on the first rating.