Interactive presentation of video content and associated information

1. A method comprising:

causing playback of video content via a display screen of an electronic user device;

receiving, during playback of the video content, a dismissal input with respect to the video content via a user input mechanism of the user device, the dismissal input indicating a user command to dismiss playback of the video content and to automatically commence playback on the display screen of a next video item in a sequence of video items of which said video content forms part; and

in an automated operation performed by a computer processor device in response to and conditional on the dismissal input, displaying, in replacement of the video content and before commencing display of the next video item, summary information that delivers an informational payload of the video content, wherein displaying of the summary information comprises visibly presenting text information that directly conveys the informational payload of the video content as a whole.

2. The method of claim 1 , wherein the summary information displayed in replacement of the video content is non-video summary information.

3. The method of claim 2 , wherein:

the video content comprises a video advertisement; and

the non-video summary information comprises a non-video advertisement, wherein the video advertisement and the non-video advertisement provide promotional information with respect to a common subject.

4. The method of claim 3 , wherein the video content comprises one of entertainment material or educational material, the non-video summary information comprising bibliographic information about the video content.

5. The method of claim 4 , wherein the non-video summary information comprises a title card for the video content that is to be dismissed responsive to the dismissal input.

6. The method of claim 2 , wherein the dismissal input comprises a swipe gesture exerted on the video content, the method further comprising:

responsive to the swipe gesture, displaying realtime on-screen dragging with the swipe gesture of a user interface element (UI element) carrying the summary information.

7. The method of claim 6 , wherein the displaying of the on-screen dragging of the UI element carrying the summary information is performed continuously substantially from commencement of the swipe gesture until the UI element is dragged to a predefined terminal position, the method further comprising:

in response to dragging of the UI element via the swipe gesture to the terminal position, dismissing the video content; and

automatically commencing playback on the display screen of said next video item in the sequence of video items of which the dismissed video content forms part.

8. The method of claim 6 , further comprising:

identifying premature cessation of the swipe gesture by determining that the dragged UI element carrying the summary information is released before the UI element is dragged to a predefined terminal position; and

responsive to the premature cessation of the swipe gesture, resuming playback of the video content on the display screen in replacement of the summary information.

9. The method of claim 2 , wherein the displaying of the summary information comprises:

at commencement of the displaying of the summary information, starting a timer set to expire after a fixed interval;

displaying the summary information for the duration of the fixed interval; and

upon expiry of the timer, automatically removing the summary information from the display screen, thereby to dismiss the video content for which the dismissal input was received.

10. The method of claim 9 , further comprising, during display of a further video content item receiving a dismissal input with respect to the further video content item:

displaying in replacement of the further video content item associated summary information that delivers an informational payload of the further video content item;

at commencement of the displaying of the summary information for the further video content item, starting a respective timer set to expire after the fixed interval;

before expiry of the timer, receiving a resumption input; and

in response to the resumption input, resuming playback of the further video content item via the display screen.

11. A system comprising:

one or more computer processor devices; and

memory storing instructions that, when executed by the one or more computer processor devices, configure the one or more computer processor devices to perform operations comprising:

causing playback of video content via a display screen of an electronic user device;

during playback of the video content, receiving a dismissal input with respect to the video content via a user input mechanism of the user device, the dismissal input indicating a user command to dismiss playback of the video content and to automatically commence playback on the display screen of a next video item in a sequence of video items of which said video content forms part; and

in response to and conditional on the dismissal input, automatically displaying, in replacement of the video content and before commencing display of the next video item, summary information that delivers an informational payload of the video content, wherein displaying of the summary information comprises visibly presenting text information that directly conveys the informational payload of the video content as a whole.

12. The system of claim 11 , wherein the summary information displayed in replacement of the video content is non-video summary information.

13. The system of claim 12 , wherein:

the video content comprises a video advertisement; and

the non-video summary information comprises a non-video advertisement, wherein the video advertisement and the non-video advertisement provide promotional information with respect to a common subject.

14. The system of claim 13 , wherein the video content comprises one of entertainment material or educational material, the non-video summary information comprising bibliographic information about the video content.

15. The system of claim 14 , wherein the non-video summary information comprises a title card for the video content that is to be dismissed responsive to the dismissal input.

16. The system of claim 12 , wherein the dismissal input comprises a swipe gesture exerted on the video content, the instructions further configure the one or more to:

responsive to the swipe gesture, displaying realtime on-screen dragging with the swipe gesture of a user interface element (UI element) carrying the summary information.

17. The system of claim 16 , wherein the instructions configure the one or more computer processor devices such that the displaying of the on-screen dragging of the UI element carrying the summary information is performed continuously substantially from commencement of the swipe gesture until the UI element is dragged to a predefined terminal position, the instructions further configuring the one or more computer processor devices to:

in response to dragging of the UI element via the swipe gesture to the terminal position, dismiss the video content; and

automatically commence playback on the display screen of said next video item in the sequence of video items of which the dismissed video content forms part.

18. The system of claim 16 , wherein the instructions further configure the one or more computer processor devices to:

identify premature cessation of the swipe gesture by determining that the dragged UI element carrying the summary information is released before the UI element is dragged to a predefined terminal position; and

responsive to the premature cessation of the swipe gesture, resume playback of the video content on the display screen in replacement of the summary information.

19. The system of claim 12 , wherein the instructions configure the one or more computer processor devices such that the displaying of the summary information comprises:

at commencement of the displaying of the summary information, starting a timer set to expire after a fixed interval;

displaying the summary information for the duration of the fixed interval;

responsive to and conditional upon receiving a resumption input during display of the summary information, before expiry of the timer, resume playback of the further video content item via the display screen; and

in the absence of a resumption input during the fixed interval, automatically removing the summary information from the display screen upon expiry of the timer, thereby to dismiss the video content for which the dismissal input was received.

20. A non-transitory computer-readable storage medium having stored thereon instructions that, when executed by a computer, cause the computer to perform operations comprising:

causing playback of video content via a display screen of an electronic user device;

receiving, during playback of the video content, a dismissal input with respect to the video content via a user input mechanism of the user device, the dismissal input indicating a user command to dismiss playback of the video content and to automatically commence playback on the display screen of a next video item in a sequence of video items of which said video content forms part; and

in an automated operation performed in response to and conditional on the dismissal input, displaying, in replacement of the video content and before commencing display of the next video item, summary information that delivers an informational payload of the video content, wherein displaying of the summary information comprises visibly presenting text information that directly conveys the informational payload of the video content as a whole.