Viewer authentication

1. A system comprising:

means for authenticating a user of a user device as a viewer of a program, the means for authenticating to send one or more instructions to cause the user device to:

sample a sensed audio signal based on a programming schedule that is to identify when the program is to be broadcast, the program including first watermarks;

determine audio metering data from the sensed audio signal, the audio metering data including second watermarks;

accept voting data from the user for a ballot presented in the program;

transmit the audio metering data; and

transmit the voting data;

means for determining a level of exposure of the user to the program based on a number of the second watermarks in the audio metering data that match the first watermarks in the program; and

means for tallying votes, the means for tallying votes to:

access the voting data from the user device; and

scale the voting data based on the level of exposure.

2. The system of claim 1 , wherein the means for authenticating is to authenticate the user as a viewer of the program based on the scaled voting data.

3. The system of claim 1 , further including means for calculating a weighting score based on the level of exposure.

4. The system of claim 1 , wherein when the level of exposure is null, (i) the means for tallying is to void the voting data, and (ii) the means for authenticating is to identify the user as a non-viewer.

5. The system of claim 1 , wherein:

the means for tallying is to:

aggregate scaled voting data for multiple users; and

prepare voting results for the ballot based on the aggregated voting data; and

the means for authenticating is to determine an external influence based on the aggregated voting data.

6. The system of claim 5 , wherein the external influence includes social media influence.

7. The system of claim 1 , wherein the level of exposure is based on a duration of the audio metering data.

8. The system of claim 1 , wherein the audio metering data includes audio signatures.

9. The system of claim 1 , wherein the audio metering data includes audio watermarks.

10. A system to authenticate a user of a user device as a viewer of a program, the system comprising:

memory; and

processor circuitry to execute computer readable instructions to:

send one or more instructions to cause the user device to:

trigger collection of audio metering data from a sensed audio signal based on a programming schedule that is to identify when the program is to be broadcast, the program including first watermarks, the audio metering data including second watermarks;

accept voting data from the user for a ballot presented in the program;

transmit the audio metering data; and

transmit the voting data;

determine a level of exposure of the user to the program based on a number of the second watermarks in the audio metering data that match the first watermarks in the program;

calculate a weighting score based on the level of exposure; and

adjust the voting data based on the weighting score.

11. The system of claim 10 , wherein the processor circuitry is to authenticate the user as a viewer of the program based on the adjusted voting data.

12. The system of claim 10 , wherein the processor circuitry is to:

aggregate adjusted voting data for multiple users;

prepare voting results for the ballot presented in the program based on the aggregated voting data; and

determine an external influence based on the aggregated voting data.

13. The system of claim 10 , wherein the level of exposure is based on a duration of the audio metering data.

14. A method comprising:

sending instructions to a remote user device, the instructions to cause the user device to:

collect audio metering data from a sensed audio signal based on a programming schedule that is to identify when a program is to be broadcast, the program including first watermarks, the audio metering data including second watermarks;

accept voting data from a user of the user device; and

return the audio metering data and the voting data;

determining, by executing an instruction with a processor, a level of exposure of the user of the user device to the program based on a number of the second watermarks in the audio metering data that match the first watermarks in the program;

determining, by executing an instruction with the processor, a weighting score based on the level of exposure; and

scaling, by executing an instruction with the processor, the voting data based on the weighting score.

15. The method of claim 14 , further including authenticating the user as a viewer of the program based on the scaled voting data.

16. The method of claim 15 , wherein the weighting score is binary and further including, when the level of exposure is null:

voiding the voting data; and

identifying the user as a non-viewer.

17. The method of claim 14 , further including:

aggregating scaled voting data for multiple users;

preparing voting results for a ballot presented in the program based on the aggregated voting data; and

determining an external influence based on the aggregated voting data.

18. The method of claim 14 , wherein the level of exposure is based on a duration of the audio metering data.

19. The method of claim 14 , wherein the audio metering data includes audio signatures.

20. The method of claim 14 , wherein the audio metering data includes audio watermarks.