System and method to deliver companion experiences to handheld devices
Aspects of the subject disclosure may include, for example, a device including a processing system including a processor, and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving an advertisement identifier; hashing the advertisement identifier, thereby creating a Bluetooth service identifier; transmitting device data including the Bluetooth service identifier in a Bluetooth transmission; and receiving content in a push notification, wherein a system associates the device data with the advertisement identifier to determine whether to create the push notification. Other embodiments are disclosed.
1. A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
receiving an advertisement identifier for the device;
hashing the advertisement identifier, thereby creating a hashed advertising identifier;
registering the hashed advertisement identifier and the advertisement identifier with a first system;
broadcasting the hashed advertising identifier in a transmission received by a second system; and
receiving content in a push notification responsive to the transmission.
2. The device of claim 1 , wherein the transmission is a Bluetooth transmission.
3. The device of claim 2 , wherein the transmission comprises a device name, a Bluetooth random address, and the hashed advertisement identifier.
4. The device of claim 1 , wherein the registering provides permission to track the device.
5. The device of claim 1 , wherein the advertisement identifier is received from a notification framework.
6. The device of claim 1 , wherein the first system provides a list of hashed advertisement identifiers and device identifiers to the second system.
7. The device of claim 1 , wherein the second system comprises a set-top box and the content is associated with a program broadcast to the set-top box.
8. The device of claim 7 , wherein the content comprises coupon messaging, companion augmented reality or virtual reality experiences, deep links to advertiser offers, or a combination thereof.
9. The device of claim 1 , wherein the processing system comprises a plurality of processors operating in a distributed processing environment.
10. A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
scanning received Bluetooth transmissions for a Bluetooth service identifier of a nearby device;
matching a Bluetooth service identifier to a hashed advertisement identifier in a list of identifier pairs; and
sending an advertisement identifier corresponding to the hashed advertisement identifier in a pair of the list of identifier pairs to a server, wherein the server facilitates sending a push notification to the nearby device.
11. The non-transitory, machine-readable medium of claim 10 , wherein the sending of the advertisement identifier is responsive to receiving an engagement trigger.
12. The non-transitory, machine-readable medium of claim 11 , wherein the nearby device receives the advertisement identifier responsive to registering for the push notification.
13. The non-transitory, machine-readable medium of claim 12 , wherein the list of identifier pairs is retrieved from the server.
14. The non-transitory, machine-readable medium of claim 11 , wherein the operations further comprise displaying a program and wherein the push notification is associated with the program.
15. The non-transitory, machine-readable medium of claim 14 , wherein the processing system comprises a set-top box.
16. The non-transitory, machine-readable medium of claim 11 , wherein the push notification comprises coupon messaging, companion augmented reality or virtual reality experiences, deep links to advertiser offers, or a combination thereof.
17. The non-transitory, machine-readable medium of claim 10 , wherein the Bluetooth transmissions comprise a device name, a Bluetooth random address, and the Bluetooth service identifier.
18. The non-transitory, machine-readable medium of claim 10 , wherein the processing system comprises a plurality of processors operating in a distributed processing environment.
19. A method, comprising:
receiving, by a processing system comprising a processor, device data indicating that a mobile device is located nearby a media processor, wherein the device data includes an advertisement identifier, wherein the advertisement identifier corresponds with a hashed advertisement identifier matching a Bluetooth service identifier received in a Bluetooth transmission by the media processor;
utilizing, by the processing system, the advertisement identifier to determine whether to create a push notification; and
facilitating, by the processing system, transmission of content to the mobile device in the push notification.
20. The method of claim 19 , wherein the content comprises coupon messaging, companion augmented reality or virtual reality experiences, deep links to advertiser offers, or a combination thereof.