System and method for dynamically recommending a personalized payment option to a user

1. A method of providing a personalized payment option for a user, the method comprising:

receiving, by a server, billing information from a merchant server associated with a merchant;

obtaining, by the server, one or more rules associated with the merchant;

obtaining, by the server, one or more offers associated with one or more payment options associated with the user and a plurality of preferences associated with the user;

computing, by the server, a reward associated with each of the one or more payment options based on the one or more offers, the billing information, the plurality of preferences, and the one or more rules;

analyzing, by the server, the one or more payment options to identify a combination of the one or more payment options providing a maximum reward based on the computed reward associated with each of the one or more payment options; and

causing, by the server, a device associated with the user to display a recommendation for the user to complete a transaction using the identified combination of the one or more payment options providing the maximum reward,

wherein the recommendation identifies (a) a first portion of the transaction that should be completed using a first payment option of the identified combination and (b) a second portion of the transaction that should be completed using a second payment option of the identified combination.

2. The method of claim 1 , wherein the billing information comprises at least one of a name of the merchant, a location of the merchant, a name of the user, a mobile number of the user, one or more goods purchased by the user, or a category of the one or more goods.

3. The method of claim 1 , wherein obtaining the one or more rules comprises:

receiving, in real-time from one of a storage medium associated with the server or the merchant server, at least one of (a) one or more incentives offered by the merchant, (b) a payment transaction history between the user and the merchant, or (c) one or more modes of payment accepted by the merchant.

4. The method of claim 1 , wherein obtaining the one or more offers comprises:

receiving, in real-time from at least one of a storage medium associated with the server or one or more issuer servers, at least one of (a) one or more rebates offered by an issuer associated with each of the one or more payment options, (b) an expiry of the one or more rebates, or (c) one or more limitations associated with the one or more rebates.

5. The method of claim 1 , wherein the plurality of preferences comprises at least one of (a) a first priority associated with the one or more payment options, (b) a second priority associated with the one or more offers, or (c) one or more choices associated with a combination of the one or more payment options and the one or more offers.

6. The method of claim 1 , wherein computing the reward comprises:

verifying a validity associated with the one or more payment options;

excluding one or more invalid payment options based on the verification;

determining, upon verification, a monetary value associated with each of the one or more valid payment options based on at least one of the one or more offers, the billing information, or the one or more rules; and

ranking the one or more valid payment options based on the monetary value and the plurality of preferences, wherein the monetary value is indicative of the reward.

7. The method of claim 1 , wherein the one or more payment options comprises at least one of a payment card, a card-on-file, an e-wallet application, internet banking, or currency-based money.

8. The method of claim 1 , wherein the device associated with the user includes at least one of a user device, a Point-of-Sale (PoS) device, or a display device associated with the PoS device.

9. The method of claim 1 , further comprising:

receiving registration information of the user including consent for providing the at least one recommended payment option, wherein the registration information comprises at least one of a name of the user, a mobile number of the user, the one or more payment options associated with the user, a type of the one or more payment options, a validity associated with the one or more payment options, or a transaction limit associated with the one or more payment options;

updating configuration information comprising at least one of (a) the plurality of preferences associated with the user or (b) the one or more offers associated with the one or more payment options associated with the user based on a user input; and

storing the registration information and the configuration information in a storage medium communicatively coupled with the server.

10. The method of claim 1 , wherein the identified combination of the one or more payment options includes cash.