Value-based TV advertising audience exchange
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
1. A method comprising:
receiving, from one or more service providers, first information comprising pre-approved types of information associated with the one or more service providers and usable for secure distribution of a plurality of media units available to one or more content originators, wherein the pre-approved types of information prevent exposure of private data associated with the one or more service providers;
receiving, from a computing device of the one or more computing devices, a request for at least one media unit of the plurality of media units;
determining, based on the first information, a proposal that fulfills the request; and
receiving, from the one or more service providers, second information indicating acceptance and execution of the proposal.
2. The method of claim 1 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers, different audience segments, or different insertion zones.
3. The method of claim 1 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
4. The method of claim 1 , wherein the receiving, from the one or more service providers, the first information comprises:
receiving, from the one or more service providers via an application programming interface (API), the first information, wherein the API provides automated access to the pre-approved types of information.
5. The method of claim 1 , wherein the pre-approved types of information comprises audience information, wherein the audience information comprises at least one of audience size, audience composition, or audience valuation.
6. The method of claim 1 , wherein the proposal comprises at least a portion of the plurality of media units, wherein the portion comprises an audience with at least one shared characteristic.
7. A non-transitory computer-readable medium storing instructions that, when executed, cause:
receiving, from one or more service providers, first information comprising pre-approved types of information associated with the one or more service providers and usable for secure distribution of a plurality of media units available to one or more content originators, wherein the pre-approved types of information prevent exposure of private data associated with the one or more service providers;
receiving, from a computing device of the one or more computing devices, a request for at least one media unit of the plurality of media units;
determining, based on the first information, a proposal that fulfills the request; and
receiving, from the one or more service providers, second information indicating acceptance and execution of the proposal.
8. The non-transitory computer-readable medium of claim 7 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers, different audience segments, or different insertion zones.
9. The non-transitory computer-readable medium of claim 7 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
10. The non-transitory computer-readable medium of claim 7 , wherein the receiving, from the one or more service providers, the first information comprises:
receiving, from the one or more service providers via an application programming interface (API), the first information, wherein the API provides automated access to the pre-approved types of information.
11. The non-transitory computer-readable medium of claim 7 , wherein the pre-approved types of information comprises audience information, wherein the audience information comprises at least one of audience size, audience composition, or audience valuation.
12. The non-transitory computer-readable medium of claim 7 , wherein the proposal comprises at least a portion of the plurality of media units, wherein the portion comprises an audience with at least one shared characteristic.
13. A device comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the device to:
receive, from one or more service providers, first information comprising pre-approved types of information associated with the one or more service providers and usable for secure distribution of a plurality of media units available to one or more content originators, wherein the pre-approved types of information prevent exposure of private data associated with the one or more service providers;
receive, from a computing device of the one or more computing devices, a request for at least one media unit of the plurality of media units;
determine, based on the first information, a proposal that fulfills the request; and
receive, from the one or more service providers, second information indicating acceptance and execution of the proposal.
14. The device of claim 13 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers, different audience segments, or different insertion zones.
15. The device of claim 13 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
16. The device of claim 13 , wherein the receiving, from the one or more service providers, the first information comprises:
receiving, from the one or more service providers via an application programming interface (API), the first information, wherein the API provides automated access to the pre-approved types of information.
17. The device of claim 13 , wherein the pre-approved types of information comprises audience information, wherein the audience information comprises at least one of audience size, audience composition, or audience valuation.