IP Library Granted Patent US 11,654,350
Granted Patent B2
US 11,654,350 · App. 17/178,168 · Granted May 23, 2023

Generating doppelgangers that reflect play personality or intrinsic motivators of a user/subject

Inventors: Kristen Cozad (Carmel Valley, CA); Stuart Brown (Carmel Valley, CA)
Assignee: PlayNovation LLC
A63F13/21A63F13/212A63F13/61A63F13/65A63F13/67A63F13/79G06Q30/0201G06Q30/0631G09B7/02G09B7/06A63F13/69A63F13/822G09B5/00
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Quick Facts
Patent No.
US 11,654,350
App. No.
17/178,168
Granted
May 23, 2023
Kind
B2
Abstract

Techniques are described herein for automatically determining play states, intrinsic motivators, play types/patterns and a play personality of a user/subject. Play personalities develop from activation of play states, and vary individually and are expressed in a variety of play type/patterns. These states, personalities, patterns and associated intrinsic motivations may be automatically determined by computing devices based on that user/subject's information, behaviors and biometric data. The play personality may be additionally used as the means for identifying and integrating intrinsic motivators into player-centric design which can alter and personalize user/subject/player engagement, experience and outcomes.

Claims (46)

1. A computer-implemented method, comprising:

obtaining particular information that indicates intrinsic motivators, play personality, or both, of a user/subject;

wherein information that indicates play personality is information that indicates one or more particular play types, of a plurality of play types, that best satisfy the user's need for play;

wherein information that indicates intrinsic motivators is information that indicates activities that the user/subject is willing to participate in for the activities' own sake, out of interest and for the pleasure and satisfaction derived from the activities;

generating, within an online environment, a doppelganger that represents the user/subject but is not directly controlled by the user/subject; and

based on the particular information, automatically causing the doppelganger's actions, within the online environment, to reflect the intrinsic motivators, play personality, or both, of the user/subject.

2. The method of claim 1 further comprising obtaining information about one or more visual characteristics of the user/subject and causing the doppelganger to be displayed to visually reflect the one or more visual characteristics.

3. The method of claim 2 wherein obtaining information about one or more visual characteristics comprises obtaining a scanned image of the face of the user/subject.

4. The method of claim 1 wherein:

the particular information indicates play personality of the user/subject; and

the plurality of play types includes two or more of: Object, Pretend, Social, Rough and Tumble, Body, Exploratory, Celebratory, Competitive, Ritual, Narrative, Fantasy or Games/Gaming.

5. The method of claim 4 further comprising:

capturing, using one or more computing devices, actions taken by the user/subject within an online environment;

wherein capturing actions includes at least one of:

determining which type of items are purchased online by the user/subject;

determining which type of computer programs are downloaded and/or used by the user/subject;

determining topics reflected in electronic communications of the user/subject;

determining topics reflected in items purchased online by the user/subject;

determining to which online social communities the user/subject belongs;

determining interests reflected in comments made by the user/subject in online social applications;

determining persons to whom the user/subject is socially connected in online social applications;

capturing how an avatar of the user/subject interacts with one or more other characters in the online environment;

randomly inserting questions that relate to play personality with other questions presented to the user/subject within an online game environment;

capturing one or more images of the user/subject as the user/subject engages in an activity within the online environment;

detecting eye movement of the user/subject as the user/subject engages in an activity within the online environment;

detecting pupil size changes of the user/subject as the user/subject engages in an activity within the online environment; or

monitoring how the user/subject makes purchases at or interacts with virtual stores or venues;

automatically determining the play personality of the user/subject based, at least in part, on the actions of the user that are captured using the one or more computing devices.

6. The method of claim 1 wherein the particular information indicates intrinsic motivators of the user/subject.

7. The method of claim 6 further comprising:

capturing, using one or more computing devices, actions taken by the user/subject within an online environment;

wherein capturing actions includes at least one of:

determining which type of items are purchased online by the user/subject;

determining which type of computer programs are downloaded and/or used by the user/subject;

determining topics reflected in electronic communications of the user/subject;

determining topics reflected in items purchased online by the user/subject;

determining to which online social communities the user/subject belongs;

determining interests reflected in comments made by the user/subject in online social applications;

determining persons to whom the user/subject is socially connected in online social applications;

capturing how an avatar of the user/subject interacts with one or more other characters in the online environment;

randomly inserting questions that relate to play personality with other questions presented to the user/subject within an online game environment;

capturing one or more images of the user/subject as the user/subject engages in an activity within the online environment;

detecting eye movement of the user/subject as the user/subject engages in an activity within the online environment;

detecting pupil size changes of the user/subject as the user/subject engages in an activity within the online environment; or

monitoring how the user/subject makes purchases at or interacts with virtual stores or venues;

automatically determining the intrinsic motivators of the user/subject based, at least in part, on the actions of the user that are captured using the one or more computing devices.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 7, 2025
From: PLAYNOVATION LLC
To: PLAYNOVATION LLC
Reel/Frame 071220/0311 →
Continuity (6)
Continuation 16420013 · May 22, 2019
Continuation 15696053 · Sep 5, 2017
Continuation 14882299 · Oct 13, 2015
Continuation In Part 14494401 · Sep 23, 2014
Provisional Application 61883934 · Sep 27, 2013
Related Publication 20210187386A1 · Jun 24, 2021