Customizable animations for text messages

1. A system to customize emoji for messaging, the system comprising one or more computer systems including one or more processors and memories containing program code for execution by the one or more processors, the one or more computer systems configured to:

receive an input sequence via a user interface configured for messaging;

parse the input sequence according to a syntax to identify:

one or more emoji, and

a control symbol that is coded in the syntax as usable to modify a rendering of the one or more emoji;

interpret the control symbol as a command to modify the rendering of the one or more emoji, such that the control symbol is not rendered;

generate one or more images of the one or more emoji modified according to the control symbol;

display the generated one or more images;

receive, via the user interface, an indication to deliver the generated one or more images to a recipient; and

transmit the generated one or more images to the recipient over a communications network.

2. The system of claim 1 wherein the control symbol is a single text or emoji character.

3. The system of claim 1 wherein the control symbol is coded in the syntax as usable to modify a rendering of at least one of a first emoji preceding the control symbol in the input sequence or a second emoji following the control symbol in the input sequence.

4. The system of claim 1 wherein the command to modify the rendering of the one or more emoji comprises direction to, before a first emoji is displayed, change how the first emoji appears by performing at least one of: a rotation of the first emoji, a change of a size of the first emoji, a horizontal flip of the first emoji, a vertical flip of the first emoji, a change of a color of the first emoji, and a combining of the first emoji with a different second emoji.

5. The system of claim 1 wherein two control symbols in a row both modify a rendering of the one or more emoji.

6. The system of claim 1 wherein the control symbol is a pair of text or emoji characters that is coded in the syntax as usable to identify a sub-sequence of the one or more emoji within the pair, such that a control symbol immediately preceding the pair is usable to modify a rendering of the sub-sequence of the one or more emoji within the pair.

7. The system of claim 1 wherein the user interface includes a shorthand notation to enter one or more control symbols of the input sequence.

8. The system of claim 1 wherein generating one or more images of the one or more emoji modified according to the control symbol comprises generating an animation.

9. The system of claim 8 wherein generating an animation comprises generating an animation frame for each of the one or more emoji.

10. The system of claim 8 wherein the command to modify the rendering of the one or more emoji comprises direction to animate at least a first emoji by performing at least one of: moving the first emoji to a different location on a display, rotating the first emoji, changing a size of the first emoji, flipping the first emoji horizontally, flipping the first emoji vertically, changing a color of the first emoji, and changing the first emoji into a different second emoji.

11. The system of claim 1 wherein transmitting the generated one or more images to the recipient further comprises selecting at least one of a format for the images or a recipient messaging protocol.

12. The system of claim 1 wherein transmitting the generated one or more images to the recipient comprises sending at least one of an MMS protocol message, an instant-messaging message, and a message for delivery through a third-party text-messaging application.

13. The system of claim 1 wherein customizing emoji for messaging allows a user to transmit an altered emoji to express a sentiment that is not part of a standard set of emoji.

14. A non-transitory machine-readable medium having stored thereon instructions to customize emoji for messaging that, when executed by one or more processors in one or more computer systems, configure the computer systems to:

receive an input sequence via a user interface configured for messaging;

parse the input sequence according to a syntax to identify:

one or more emoji, and

a control symbol that is coded in the syntax as usable to modify a rendering of the one or more emoji;

interpret the control symbol as a command to modify the rendering of the one or more emoji, such that the control symbol is not rendered;

generate one or more images of the one or more emoji modified according to the control symbol;

display the generated one or more images;

receive, via the user interface, an indication to deliver the generated one or more images to a recipient; and

transmit the generated one or more images to the recipient over a communications network.

15. A method to customize emoji for messaging, comprising invoking components of a computing system configured to:

receive an input sequence via a user interface configured for messaging;

parse the input sequence according to a syntax to identify:

one or more emoji, and

a control symbol that is coded in the syntax as usable to modify a rendering of the one or more emoji;

interpret the control symbol as a command to modify the rendering of the one or more emoji, such that the control symbol is not rendered;

generate one or more images of the one or more emoji modified according to the control symbol;

display the generated one or more images;

receive, via the user interface, an indication to deliver the generated one or more images to a recipient; and

transmit the generated one or more images to the recipient over a communications network.