Beacon to patron communications for electronic gaming devices

1. A system for proximity-based digital interactions, the system comprising:

a beacon transmitter configured to wirelessly broadcast a first interaction prompt message to be read by mobile computing devices near the beacon transmitter, the first interaction prompt message includes a first interaction event code; and

a system server that includes at least one processor configured to execute instructions stored in a memory, which when executed, cause the processor to at least:

receive, from a mobile computing device that has received the first interaction prompt message from the broadcasting of the beacon transmitter, an event activation message that includes the first interaction event code;

identify a first pre-programmed action that has been pre-configured to be performed for interaction events presenting the first interaction event code;

perform the first pre-programmed action;

identify proximity between the mobile computing device and the beacon transmitter based on receipt of the first interaction event code from the mobile computing device;

create a second interaction event code that is targeted to be performed by the mobile computing device; and

transmit a configuration message to the beacon transmitter based on the identified proximity with the mobile computing device, the configuration message includes the second interaction event code, receipt of the configuration message by the beacon transmitter causes the beacon transmitter to begin broadcasting a second interaction prompt message including the second interaction event code together with the first interaction prompt message, where the first interaction event code is different than the second interaction event code.

2. The system of claim 1 , wherein the instructions further cause the processor to:

generate a custom beacon identifier (ID) for the beacon transmitter based on the identified proximity between the beacon transmitter and the mobile computing device; and

transmit the custom beacon ID to the beacon transmitter for broadcast to the mobile computing device.

3. The system of claim 1 , wherein broadcasting the first interaction prompt message includes use of a first frame slot of the beacon transmitter, wherein broadcasting the second interaction prompt message further includes broadcasting the second interaction prompt message using at least two other frame slots of the beacon transmitter.

4. The system of claim 1 , wherein the interaction event code references a wagering promotion, wherein performing the first pre-programmed action includes providing free wagering funds to a patron that is associated with the mobile computing device.

5. The system of claim 4 , wherein the instructions further cause the processor to:

determine an identity of the patron based on an identity of the mobile computing device;

determine a gaming device actively being used by the patron based at least in part on the determined identity of the patron having an active gaming session on the gaming device; and

transmitting a credit message to the gaming device that causes the gaming device to apply the free wagering funds to the gaming device for use by the patron.

6. The system of claim 4 , wherein the instructions further cause the processor to:

determine an identity of the patron based on an identity of the mobile computing device;

identify an account associated with the patron based on the identity of the patron, the account including one of a play account managed for wagering activities of the patron and a digital wallet account of the patron; and

transmit the free wagering funds to the identified account.

7. The system of claim 1 , wherein the interaction event code references an informational interaction event, wherein performing the first pre-programmed action includes transmitting informational content associated with the informational interaction event to the mobile computing device to be displayed to a patron on the mobile computing device.

8. An electronic gaming machine comprising:

a beacon transmitter configured to wirelessly broadcast a first interaction prompt message to be read by mobile computing devices near the beacon transmitter, the first interaction prompt message includes a first interaction event code;

a memory storing configuration settings for the beacon transmitter; and

a processor configured to execute instructions stored in the memory, which when executed, cause the processor to at least:

receive a first configuration message including a first interaction event code;

configure the beacon transmitter to wirelessly broadcast, in a one-way communication, a first interaction prompt message that includes the first interaction event code, the first interaction event code being associated with a first interaction event that may be activated by one or more mobile computing devices that receive the first interaction prompt message; and

receive a second configuration message based on an identified proximity between the electronic gaming machine and a first mobile computing device, the second configuration message includes a second interaction event code, receipt of the second configuration message by the beacon transmitter causes the beacon transmitter to begin broadcasting a second interaction prompt message including the second interaction event code together with the first interaction prompt message, where the first interaction event code is different than the second interaction event code.

9. The electronic gaming machine of claim 8 , wherein one of the first and second interaction event codes references a wagering promotion configured to provide free wagering funds, wherein the instructions further cause the processor to:

receive a credit message including an amount of free wagering funds to be provided at the electronic gaming machine; and

increment a credit meter of the electronic gaming machine based on the amount of free wagering funds.

10. The electronic gaming machine of claim 8 , wherein the beacon transmitter is configured to wirelessly broadcast multiple interaction prompt messages during a given period of time and using different frame slots of the beacon transmitter.

11. The electronic gaming machine of claim 10 , wherein the beacon transmitter is configured to sequentially broadcast each interaction prompt message of the multiple interaction prompt messages before repeating at a pre-determined frequency.

12. The electronic gaming machine of claim 8 , wherein broadcasting the second interaction prompt message further includes broadcasting the second interaction prompt message using at least two frame slots of the beacon transmitter.

13. The electronic gaming machine of claim 8 , wherein the interaction event code includes a uniform resource locator (URL), wherein the first interaction prompt message includes the URL.

14. The electronic gaming machine of claim 8 , wherein the first interaction prompt message further includes a unique device identifier (ID) associated with one of the electronic gaming machine and the beacon transmitter.

15. A non-transitory computer-readable medium including instructions stored thereon, wherein the instructions, when executed by a processor, cause the processor to at least:

receive, from a mobile computing device that has received a first interaction prompt message from a beacon transmitter, an event activation message that includes a first interaction event code;

identify a first pre-programmed action that has been pre-configured to be performed for interaction events presenting the first interaction event code;

perform the first pre-programmed action;

identify proximity between the mobile computing device and the beacon transmitter based on receipt of the first interaction event code from the mobile computing device;

create a second interaction event code that is targeted to be performed by the mobile computing device; and

transmit a configuration message to the beacon transmitter based on the identified proximity with the mobile computing device, the configuration message includes the second interaction event code, receipt of the configuration message by the beacon transmitter causes the beacon transmitter to begin broadcasting a second interaction prompt message including the second interaction event code together with the first interaction prompt message, where the first interaction event code is different than the second interaction event code.

16. The non-transitory computer-readable medium of claim 15 , wherein the instructions further cause the processor to:

generate a custom beacon identifier (ID) for the beacon transmitter based on the identified proximity between the beacon transmitter and the mobile computing device; and

transmit the custom beacon ID to the beacon transmitter for broadcast to the mobile computing device.

17. The non-transitory computer-readable medium of claim 15 , wherein broadcasting the first interaction prompt message includes use of a first frame slot of the beacon transmitter, wherein broadcasting the second interaction prompt message further includes broadcasting the second interaction prompt message using at least two other frame slots of the beacon transmitter.

18. The non-transitory computer-readable medium of claim 15 , wherein the interaction event code references a wagering promotion, wherein performing the first pre-programmed action includes providing free wagering funds to a patron that is associated with the mobile computing device.

19. The non-transitory computer-readable medium of claim 18 , wherein the instructions further cause the processor to:

determine an identity of the patron based on an identity of the mobile computing device;

determine a gaming device actively being used by the patron based at least in part on the determined identity of the patron having an active gaming session on the gaming device; and

transmitting a credit message to the gaming device that causes the gaming device to apply the free wagering funds to the gaming device for use by the patron.

20. The non-transitory computer-readable medium of claim 18 , wherein the instructions further cause the processor to:

determine an identity of the patron based on an identity of the mobile computing device;

identify an account associated with the patron based on the identity of the patron, the account including one of a play account managed for wagering activities of the patron and a digital wallet account of the patron; and

transmit the free wagering funds to the identified account.