Systems and methods for facilitating payments

1. A method for facilitating a transaction, comprising:

in a financial institution information processing device of a financial institution comprising at least one computer processor:

establishing an online session with a merchant, wherein the merchant is involved in an online transaction with a customer, wherein the online transaction takes place in a first interface provided by the merchant and displayed on a customer device;

validating that the merchant has a registered merchant account with the financial institution;

providing the merchant with a session identifier for the online session that uniquely identifies the online session between the financial institution and the merchant;

providing a logon page, wherein the logon page facilitates authentication of the customer directly with the financial institution;

receiving a callback from the first interface provided by the merchant including the session identifier, wherein the callback initiates the financial institution information processing device to display the logon page in a second interface, and wherein the second interface is associated with the session identifier and is provided in a separate browser window that is displayed on the customer device;

receiving financial institution logon information from the customer via the second interface;

validating the financial institution logon information from the customer;

receiving a selection of a payment account and a shipping address for the online transaction from the second interface;

providing the merchant with a token for the payment account in the first interface;

receiving a payment request from the merchant, the payment request comprising the token and the session identifier; and

approving the payment request.

2. The method of claim 1 , wherein the session identifier comprises a session token.

3. The method of claim 1 , wherein the logon page is pre-populated with a customer identifier.

4. The method of claim 1 , wherein the session identifier is received with the financial institution logon information from the customer.

5. The method of claim 1 , wherein a device identifier is received prior to providing the logon page.

6. The method of claim 5 , wherein at least one customer identifier to present to the customer on the logon page is identified based on the device identifier.

7. The method of claim 1 , wherein the merchant receives an IP address of the customer.

8. The method of claim 1 , wherein the at least one computer processor for the financial institution presents at least one payment account in an electronic wallet to the customer as a payment option.

9. The method of claim 1 , wherein the payment account is a non-payment account.

10. The method of claim 9 , wherein the non-payment account is one of a line of credit, a mortgage, and a rewards point account.

11. The method of claim 1 , wherein the payment account comprises an application for an account.

12. The method of claim 1 , wherein one of a plurality of accounts in an electronic wallet is pre-selected.

13. The method of claim 1 , further comprising associating the session identifier with the online transaction.

14. The method of claim 1 , further comprising:

identifying the payment account using the token and the session identifier received from the merchant.

15. A method for facilitating a transaction, comprising:

in a financial institution information processing device of a financial institution comprising at least one computer processor:

authenticating a customer that has selected a good or service to purchase from a merchant via an online transaction in a first interface, wherein the first interface is provided by the merchant, and wherein the first interface is displayed on a customer device;

establishing an online session with the merchant in the first interface;

providing the merchant with a session identifier for the online session that uniquely identifies the online session between the financial institution and the merchant;

providing a logon page, wherein the logon page facilitates authentication of the customer directly with the financial institution;

receiving a callback from the first interface provided by the merchant including the session identifier, wherein the callback initiates the financial institution information processing device to display the logon page in a second interface, and wherein the second interface is associated with the session identifier and is provided in a separate browser window that is displayed on the customer device;

receiving financial institution logon information from the customer in the online session via the second interface;

validating the financial institution logon information from the customer;

receiving a selection of a payment account for conducting the transaction and the session identifier from the second interface;

provisioning a merchant-specific identifier for the merchant; and

providing the merchant-specific identifier to the merchant;

wherein the merchant-specific identifier can only be used with the merchant;

wherein the merchant stores the merchant-specific identifier for a future transaction with the customer.

16. The method of claim 15 , wherein the session identifier comprises a session token.

17. The method of claim 15 , wherein the logon page is pre-populated with a customer identifier.

18. The method of claim 15 , wherein the session identifier is received with the financial institution logon information from the customer.