Method for online marketplaces
Among other things, information is received, from two or more competitor merchants offering products to customers, about one or both of a current price and units of inventory of each of the products. The information about the current prices and units of inventory of the product offered by the two or more competitor merchants is provided through a communication network for presentation to one or more customers.
1. A computer-based method comprising
receiving, by a central server of a trusted intermediary platform and over a communications network, current information representing units of inventory of a plurality of products of a particular brand that are available at two or more competitor merchants and corresponding prices of the products,
updating, by the central server of the trusted intermediary platform, a database using the received current information,
selecting, by the central server of the trusted intermediary platform and from the plurality of products of the particular brand and using relationships of products to one or more brands, one or more identified products of the particular brand that are available at two or more competitor merchants,
aggregating, by the central server of the trusted intermediary platform and from the database, a body of information representing a marketplace for units of a given product from the one or more identified products being available at the two or more of the competitor merchants at different prices, the body of information comprising inventory and price information for the given product at each of the two or more competitor merchants, and
from the central server of the trusted intermediary platform and over the communications network, sending the body of information representing the marketplace for presentation as an online marketplace on a site that is controlled by the trusted intermediary platform or the particular brand, the body of information comprising a widget to be embedded in the site, the widget comprising, for each of the two or more competitor merchants:
the inventory and price information for the given product; and
an interface element enabling initiation of a purchase transaction for any of the units of the given product from the corresponding competitor merchant without leaving the site.
2. The method of claim 1 in which:
at least one of the two or more competitor merchants maintains a physical presence at a location, and
the widget comprises physical location information for the at least one of the competitor merchants.
3. The method of claim 2 in which the interface element enables selection of a reservation time during which the given product will picked up from the physical location.
4. The method of claim 1 comprising including, in the database, information about the purchase transaction.
5. The method of claim 1 comprising including, in the database, information about activities of a customer at the site, for whom the central server of the trusted intermediary platform received input data indicating selection of the interface element, other than engagement in the purchase transaction.
6. The method of claim 1 comprising selecting the one or more identified products based on relationships of products to activities of the customer on the site.
7. The method of claim 1 comprising selecting the one or more identified products based on catalogs of products of one or more of the competing merchants.
8. The method of claim 1 in which the sending of the body of information representing the marketplace comprises sending data from which the online marketplace can be presented in association with existing user interface elements of the site.
9. The method of claim 1 in which the widget comprises user interface elements enabling a user to navigate, sort, filter, and view available units of a given product and corresponding prices at the two or more competitor merchants.
10. The method of claim 1 in which the body of information representing the marketplace is updated in real time as the current prices or units of inventory of the merchants change.
11. The method of claim 1 in which the receiving of the current information comprises receiving the information from computer processes running at or in association with point of sale systems of the two or more competitor merchants.
12. The method of claim 1 in which at least one of the competitor merchants has a physical presence, the purchase transaction is for a unit of the product available at a location of the physical presence, and the unit of the product is to be picked up by or delivered to the customer from the location.
13. The method of claim 1 in which the interface element for at least one of the two or more competitor merchants exposes features of a purchase transaction facility of the merchant.
14. The method of claim 1 comprising receiving information about activities of the customer on the online marketplace or the site with respect to one of the identified products, and at the central server of the trusted intermediary platform, correlating the information about the activities about units of the identified product of the brand available at the two or more merchants.
15. The method of claim 14 comprising the central server of the trusted intermediary platform sending the information about activities of the customer to a brand associated with the one of the identified products.
16. The method of claim 1 comprising the central server of the trusted intermediary platform sending the information about activities of the customer to one or more of the merchants.
17. The method of claim 1 comprising
receiving over the communication network at the central server of the trusted intermediary platform, information about a context of the purchase transaction,
the information about the context including at least one of a reason for the purchase transaction, or a method by which the purchase transaction was effected.
18. The method of claim 17 comprising
receiving over the communication network at the central server of the trusted intermediary platform, information about the purchase transaction including at least one of the identified product of the brand, the merchant from which the purchase was made, and a time when the purchase was made.
19. The method of claim 18 comprising
at the central server of the trusted intermediary platform, matching the information about the purchase transaction with the corresponding information about the context of the purchase transaction to produce composite information including at least some of the information about the purchase transaction and at least some of the information about the context of the purchase transaction.
20. The method of claim 19 comprising
sending the composite information over a communication network from the central server of the trusted intermediary platform for use in market analysis.
21. The method of claim 1 in which the online marketplace on the site comprises an online site of the particular brand.
22. The method of claim 1 comprising
receiving, by the central server of the trusted intermediary platform, a requested quantity for the given product, and
selecting, from a plurality of competitor merchants, the two or more competitor merchants each of which have at least the requested quantity of the given product in stock,
wherein sending the body of information that comprises the widget that comprises, for each of the two or more competitor merchants, the inventory and the price information is responsive to selecting the two or more competitor merchants each of which have at least the requested quantity of the given product in stock.
23. The method of claim 1 in which the body of information comprises, for at least one of the two or more competitor merchants, available pickup times, review data, and a distance from a location associated with a device that displays the site with the embedded widget.