System and method for location-based individualized content and mobile wallet offers

1. A system for displaying a unique mobile content to users at a venue via at least one user device, the system comprising:

a. a server system having a computer processor and computer memory;

b. a plurality of machine-readable codes, each of the machine-readable codes encoding an address controlled by the server system, each of the machine-readable codes being operatively mounted within the venue for access by all user devices in the venue; and

c. wherein the computer memory of the server system stores executable code, wherein when executed the executable code enables the server to perform a process comprising the following steps:

i. receiving a request from a user device, the request generated by the user scanning one of the machine-readable codes with said user device;

ii. determining whether a unique mobile wallet certificate is associated with said user device, and if not, generating a new unique mobile wallet certificate and associate it with the user device;

iii. collecting a user data associated with the user device wherein the user device has an associated unique mobile wallet certificate;

iv. selecting, based upon the collected user data and the unique mobile wallet certificate associated with the user device, unique mobile content stored in a database within said server;

v. providing, by the server, the selected unique mobile content via a first uniform resource locator (URL) to the user device;

vi. receiving a user event occurrence input from the user device caused by sharing of the first URL by the user by sending the first URL to another user device, wherein the user event occurrence input defines an event occurrence that is unique to the unique mobile wallet certificate associated with the user device; and

vii. in response to receiving the user event occurrence input, generating, by said server, a second URL corresponding to a new unique mobile content specifically for the user and providing the new unique mobile content to the user device.

2. The system of claim 1 wherein upon each subsequent scan of the machine-readable code, generating, by the server, a new URL which generates a new unique content for delivery to the user device.

3. The system of claim 1 wherein the unique mobile content is a coupon.

4. The system of claim 3 wherein the coupon is modified by a provider of said coupon, wherein a new coupon is provided by the server via a URL.

5. The system of claim 1 wherein the machine-readable code is printed on a surface, embedded within a surface, affixed to a surface, is located within a liquid crystal display (LCD)/light emitting diode (LED)/e-ink display device on a surface, or displayed on a video board.

6. The system of claim 5 wherein the machine-readable code is displayed within a liquid crystal display (LCD)/light emitting diode (LED)/e-ink display which can be updated in real time.

7. The system of claim 1 wherein the machine-readable code identifies a specific location via a known location of the machine-readable code, global positioning system (GPS), or both.

8. The system of claim 1 wherein the unique mobile content is a coupon and wherein the coupon is modified based upon sharing of the coupon to at least five additional user devices; wherein the modification is provided by the server generating a new URL to the user device.

9. The system of claim 1 wherein the user data is updated upon the user device contacting the server system.

10. The system of claim 1 wherein the user data is selected from the group consisting of: a date, a time, a GPS location of the machine-readable code, a type of communication device used to scan the machine-readable code, an orientation of a communication device when the machine-readable code was scanned, a type of operating system on a communication device that scanned an interactive code; and combinations thereof.

11. The system of claim 1 wherein the unique mobile content directs the user device to a Web page, and wherein analytical data from the Web page is collected and consists of data selected from the group consisting of: time spent on a Web page, purchases made, IP address, personal information input by the user, products viewed, cookies, pixels, and combinations thereof.

12. The system of claim 1 wherein the user device further receives in-venue metrics via third-party source selected from the group consisting of: an in-venue metrics application programming interface (API), a third-party metrics API, a ticket brokerage metrics API, or combinations thereof; and wherein said in-venue metrics are utilized as data or to modify the mobile content.

13. The system of claim 1 wherein the data includes personal information added by a user.

14. The system of claim 1 wherein the user event occurrence is related to an action performed by a user in attendance of a game.

15. The system of claim 1 wherein the machine-readable code is modified by the occurrence of a user event occurrence.