Dynamically adaptive media content delivery
Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.
1. A method comprising:
receiving, at a server for a messaging platform, from a mobile client device, an online request for information to enable display on the mobile client device of a graphical user interface (GUI) for the messaging platform, wherein one or more interactive elements of the GUI is a composite GUI element representative of a respective collection of messages accessible on the messaging platform via the composite GUI element, wherein each composite GUI element is composed at least partially of a plurality of images sourced from visual media content included in a corresponding plurality of messages forming part of the respective collection of messages;
determining a respective value for each of one or more variable resource parameters pertaining to one or more resources selected from a resource group comprising data transmission resources and data processing resources;
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable GUI composition scheme for the one or more composite GUI elements by selecting between a pair of alternative GUI composition schemes that respectively comprise:
server-side composition, in which each of the one or more composite GUI elements are composed from the respective plurality of images at the server and is delivered to the mobile client device post-composition; and
client-side composition, in which the respective plurality of images for each of the one or more composite GUI elements are delivered to the mobile client device pre-composition, facilitating composition of the one or more composite GUI elements at the mobile client device;
causing delivery of the requested information to the mobile client device according to the applicable GUI composition scheme; and
based on real-time analysis of the one or more variable resource parameters, performing dynamic adaptation of information delivery to the mobile client device for display of the GUI, wherein the dynamic adaptation comprises toggling between the server-side composition scheme and the client-side composition scheme responsive to real-time changes in the one or more variable resource parameters.
2. The method of claim 1 , further comprising:
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable display resolution for the one or more composite GUI elements by selecting between predefined alternative resolution values that include at least a relatively higher resolution and a relatively lower resolution; and
causing delivery of the requested information to the mobile client device according to the applicable GUI composition scheme and according to the applicable display resolution.
3. The method of claim 1 , further comprising:
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable color scheme for the one or more composite GUI elements by selecting between predefined alternative color schemes that include at least a monochrome color scheme and a non-monochrome color scheme; and
wherein delivery of the requested information to the mobile client device is according to the applicable GUI composition scheme and according to the applicable color scheme.
4. The method of claim 1 , wherein the one or more composite GUI elements each comprises a user-selectable thumbnail composed of the respective plurality of images.
5. The method of claim 1 , wherein at least one of the one or more visual GUI elements comprises a composite thumbnail, the respective plurality of images being sourced from a corresponding plurality of visual media content items included in the respective collection of messages.
6. The method of claim 5 , wherein each composite thumbnail is at least part-circular, the plurality of images forming respective pie chart-fashion sectors of the composite thumbnail.
7. The method of claim 5 , wherein the respective collection of messages represented by each of the composite thumbnails comprises a corresponding story comprised of a respective plurality of messages, each of which includes a respective visual media content item, wherein the plurality of images of each composite thumbnail are sourced from the visual media content items included in the visual media content items of the plurality of messages in the corresponding story.
8. The method of claim 5 , wherein each composite thumbnail serves as a download icon indicating download progress of the associated story, download progress being illustrated by circumferential progress of the composite thumbnail towards a completed circle.
9. The method of claim 1 , wherein the one or more variable resource parameters include at least one estimated performance value determined based on historical performance data for a respective content delivery resource.
10. The method of claim 9 , wherein the at least one estimated performance value comprises a predicted value of the corresponding variable resource parameter at a future time at which delivery and/or presentation of the requested media content is to be performed.
11. The method of claim 9 , wherein the determining of the respective values of the one or more resources comprises:
accessing the historical performance data for the respective content delivery resource applicable to delivery and/or presentation of the requested media content;
identifying one or more current attributes applicable to the request; and
determining the at least one estimated performance value based, at least in part, on the historical performance data corresponding to the one or more current attributes applicable to the request.
12. A system comprising:
one or more computer processor devices; and
memory storing instructions that, when executed by the one or more computer processor devices, configure the one or more computer processor devices to perform operations comprising:
at a server for a messaging platform, receiving from a mobile client device an online request for information to enable display on the mobile client device of a graphical user interface (GUI) for the messaging platform, wherein one or more interactive elements of the GUI is a composite GUI element representative of a respective collection of messages accessible on the messaging platform via the composite GUI element, wherein each composite GUI element is composed at least partially of a plurality of images sourced from visual media content included in a corresponding plurality of messages forming part of the respective collection of messages;
determining a respective value for each of one or more variable resource parameters pertaining to one or more resources selected from a resource group comprising data transmission resources and data processing resources;
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable GUI composition scheme for the one or more composite GUI elements by selecting between a pair of alternative GUI composition schemes that respectively comprise:
server-side composition, in which each of the one or more composite GUI elements are composed from the respective plurality of images at the server and is delivered to the mobile client device post-composition; and
client-side composition, in which the respective plurality of images for each of the one or more composite GUI elements are delivered to the mobile client device pre-composition, facilitating composition of the one or more composite GUI elements at the mobile client device;
causing delivery of the requested information to the mobile client device according to the applicable GUI composition scheme; and
based on real-time analysis of the one or more variable resource parameters, performing dynamic adaptation of information delivery to the mobile client device for display of the GUI, wherein the dynamic adaptation comprises toggling between the server-side composition scheme and the client-side composition scheme responsive to real-time changes in the one or more variable resource parameters.
13. The system of claim 12 , wherein the instructions further configure the one or more computer processor devices to:
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identify an applicable display resolution for the one or more composite GUI elements by selecting between predefined alternative resolution values that include at least a relatively higher resolution and a relatively lower resolution; and
and to cause delivery of the requested information to the mobile client device according to the applicable GUI composition scheme and according to the applicable display resolution.
14. The system of claim 13 , wherein the instructions further configure the one or more computer processor devices to:
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable color scheme for the one or more composite GUI elements by selecting between predefined alternative color schemes that include at least a monochrome color scheme and a non-monochrome color scheme; and
wherein delivery of the requested information to the mobile client device is according to the applicable GUI composition scheme, according to the applicable display resolution, and according to the applicable color scheme.
15. The system of claim 12 , wherein the one or more composite GUI elements each comprises a user-selectable thumbnail composed of the respective plurality of images.
16. The system of claim 12 , wherein at least one of the one or more visual GUI elements comprises a composite thumbnail, the respective plurality of images being sourced from a corresponding plurality of visual media content items included in the respective collection of messages.
17. The system of claim 16 , wherein each composite thumbnail is at least part-circular, the plurality of images forming respective pie chart-fashion sectors of the composite thumbnail.
18. The system of claim 16 , wherein the respective collection of messages represented by each of the composite thumbnails comprises a corresponding story comprised of a respective plurality of messages, each of which includes a respective visual media content item, wherein the plurality of images of each composite thumbnail are sourced from the visual media content items included in the visual media content items of the plurality of messages in the corresponding story.
19. The system of claim 16 , wherein each composite thumbnail serves as a download icon indicating download progress of the associated story, download progress being illustrated by circumferential progress of the composite thumbnail towards a completed circle.
20. A non-transitory computer-readable storage medium having stored thereon instructions that, when executed by a computer, cause the computer to perform operations comprising:
receiving, at a server for a messaging platform, from a mobile client device, an online request for information to enable display on the mobile client device of a graphical user interface (GUI) for the messaging platform, wherein one or more interactive elements of the GUI is a composite GUI element representative of a respective collection of messages accessible on the messaging platform via the composite GUI element, wherein each composite GUI element is composed at least partially of a plurality of images sourced from visual media content included in a corresponding plurality of messages forming part of the respective collection of messages;
determining a respective value for each of one or more variable resource parameters pertaining to one or more resources selected from a resource group comprising data transmission resources and data processing resources;
in an automated operation performed at the server based at least in part on the determined values of the one or more variable resource parameters, identifying an applicable GUI composition scheme for the one or more composite GUI elements by selecting between a pair of alternative GUI composition schemes that respectively comprise:
server-side composition, in which each of the one or more composite GUI elements are composed from the respective plurality of images at the server and is delivered to the mobile client device post-composition; and
client-side composition, in which the respective plurality of images for each of the one or more composite GUI elements are delivered to the mobile client device pre-composition, facilitating composition of the one or more composite GUI elements at the mobile client device;
causing delivery of the requested information to the mobile client device according to the applicable GUI composition scheme; and
based on real-time analysis of the one or more variable resource parameters, performing dynamic adaptation of information delivery to the mobile client device for display of the GUI, wherein the dynamic adaptation comprises toggling between the server-side composition scheme and the client-side composition scheme responsive to real-time changes in the one or more variable resource parameters.