Methods and apparatus for a window-metric rule
Methods, apparatus, systems and articles of manufacture are disclosed for a window-metric rule for return path data (RPD). In some examples, a media monitor includes a count calculator to determine a first count of a number of devices in a first household that reported RPD for a first day. The example media monitor also includes an RPD selector to compare the first count to a current window-metric, the current window-metric associated with a window of time for the first household, the window of time associated with a content provider and having N number of days. The example RPD selector the RPD from the first household for the first day when the first count does not satisfy the current window-metric. The example media monitor also includes a report generator to generate a media exposure report using the RPD from the first household for the first day when the first count satisfies the current window-metric, independent of if the first household has heartbeat data available.
1. An apparatus comprising:
at least one memory;
computer readable instructions; and
processor circuitry to execute the computer readable instructions to at least:
obtain, for a first site, a first count of media devices of the first site that reported respective return path data (RPD) for a first time period;
compare the first count of the media devices to a count value, the count value based on a plurality of counts of media devices of the first site that reported respective RPD for a plurality of time periods included in a time window, the time window including the first time period; and
in response to a determination that the first count of the media devices does not satisfy the count value, exclude the respective RPD reported by the media devices of the first site for the first time period from inclusion in credited media exposure for the first time period.
2. The apparatus of claim 1 , wherein the first time period corresponds to a last time period of the plurality of time periods included in the time window.
3. The apparatus of claim 1 , wherein the first time period corresponds to a first day, and the plurality of time periods included in the time window correspond to a plurality of days, the plurality of days including the first day.
4. The apparatus of claim 1 , wherein the time window is configurable.
5. The apparatus of claim 1 , wherein the count value corresponds to a most frequent count value included in the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
6. The apparatus of claim 1 , wherein the count value corresponds to an average of the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
7. The apparatus of claim 1 , wherein the processor circuitry is to include the respective RPD reported by the media devices of the first site for the first time period in the credited media exposure for the first time period in response to a determination that the first count of the media devices satisfies the count value.
8. The apparatus of claim 7 , wherein the first count of the media devices satisfies the count value when the first count of the media devices is equal to or greater than the count value, and the first count of the media devices does not satisfy the count value when the first count of the media devices is less than the count value.
9. At least one non-transitory computer readable medium comprising computer readable instructions that, when executed, cause at least one processor to at least:
obtain, for a first site, a first count of media devices of the first site that reported respective return path data (RPD) for a first time period;
compare the first count of the media devices to a count value, the count value based on a plurality of counts of media devices of the first site that reported respective RPD for a plurality of time periods included in a time window, the time window including the first time period; and
in response to a determination that the first count of the media devices does not satisfy the count value, exclude the respective RPD reported by the media devices of the first site for the first time period from inclusion in credited media exposure for the first time period.
10. The at least one non-transitory computer readable medium of claim 9 , wherein the first time period corresponds to a last time period of the plurality of time periods included in the time window.
11. The at least one non-transitory computer readable medium of claim 9 , wherein the first time period corresponds to a first day, and the plurality of time periods included in the time window correspond to a plurality of days, the plurality of days including the first day.
12. The at least one non-transitory computer readable medium of claim 9 , wherein the count value corresponds to a most frequent count value included in the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
13. The at least one non-transitory computer readable medium of claim 9 , wherein the count value corresponds to an average of the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
14. The at least one non-transitory computer readable medium of claim 9 , wherein the instructions are to cause the at least one processor to include the respective RPD reported by the media devices of the first site for the first time period in the credited media exposure for the first time period in response to a determination that the first count of the media devices satisfies the count value.
15. A method comprising:
obtaining, for a first site, a first count of media devices of the first site that reported respective return path data (RPD) for a first time period;
comparing, by executing an instruction with at least one processor, the first count of the media devices to a count value, the count value based on a plurality of counts of media devices of the first site that reported respective RPD for a plurality of time periods included in a time window, the time window including the first time period; and
in response to the first count of the media devices not satisfying the count value, excluding, by executing an instruction with the at least one processor, the respective RPD reported by the media devices of the first site for the first time period from use in crediting media exposure for the first time period.
16. The method of claim 15 , wherein the first time period corresponds to a last time period of the plurality of time periods included in the time window.
17. The method of claim 15 , wherein the first time period corresponds to a first day, and the plurality of time periods included in the time window correspond to a plurality of days, the plurality of days including the first day.
18. The method of claim 15 , wherein the count value corresponds to a most frequent count value included in the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
19. The method of claim 15 , wherein the count value corresponds to an average of the plurality of counts of media devices of the first site that reported respective RPD for the plurality of time periods included in the time window.
20. The method of claim 15 , further including using the respective RPD reported by the media devices of the first site for the first time period in the crediting of the media exposure for the first time period in response to the first count of the media devices satisfying the count value.