IP Library Granted Patent US 11,818,404
Granted Patent B2
US 11,818,404 · App. 17/376,492 · Granted Nov 14, 2023

Thumbnail of content video to provide context to ad video playback

Inventors: Nicola Ann Crane (San Francisco, CA); Jamieson Kerns (Santa Monica, CA); Shiva Jaini (Mountain View, CA); Thomas James Broxton (San Francisco, CA); Ramesh Sarukkai (Los Gatos, CA)
Assignee: GOOGLE LLC
H04N21/23424H04N5/272H04N5/2723H04N21/2387H04N21/4312H04N21/4627H04N21/4758H04N21/47217H04N21/812H04N21/8355H04N21/858
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Quick Facts
Patent No.
US 11,818,404
App. No.
17/376,492
Granted
Nov 14, 2023
Kind
B2
Abstract

This disclosure relates to systems and methods for displaying of thumbnails of content to be played after viewing of a video advertisement. A method includes generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement, and presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

Claims (34)

1. A method, comprising:

generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and

presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

2. The method of claim 1 , further comprising fading in detail of the thumbnail as the advertisement progresses.

3. The method of claim 1 , further comprising receiving user rating input regarding the advertisement video or the video content.

4. The method of claim 1 , further comprising displaying a selectable learn more button linked to a website associated with the advertisement.

5. The method of claim 1 , further comprising displaying an advertisement counter that displays time left until playback of the advertisement video is complete.

6. The method of claim 1 , further comprising displaying a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

7. The method of claim 6 , further comprising enabling the selectable skip to video content button after a predetermined playing time of the video advertisement has completed.

8. The method of claim 1 , further comprising using artificial intelligence to infer user interest, wherein generating the thumbnail is based on the inferred user interest.

9. The method of claim 8 , wherein using artificial intelligence to infer user interest includes using a classifier to infer user interest.

10. The method of claim 9 , wherein the classifier is a support vector machine or a neural network.

11. A system, comprising:

a memory having stored thereon computer executable components; and

a processor configured to execute the following computer executable components stored in the memory:

a thumbnail component that generates a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and

a presentation component that presents the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

12. The system of claim 11 , further comprising a fading component that increases resolution of the thumbnail as the advertisement progresses.

13. The system of claim 11 , wherein the presentation component displays a rating function that receives user rating input regarding the video advertisement or the video content.

14. The system of claim 11 , wherein the presentation component displays a selectable learn more button linked to a website associated with the video advertisement.

15. The system of claim 11 , wherein the presentation component displays an advertisement counter that displays time left until playback of the displayed video advertisement is complete.

16. The system of claim 11 , wherein the presentation component displays a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

17. The system of claim 16 , wherein the selectable skip to video content button is enabled after a predetermined playing time of the video advertisement has completed.

18. The system of claim 11 , wherein the processor is further configured to execute an inference component that uses artificial intelligence to infer user interest, and wherein the thumbnail component generates the thumbnail based on the inferred user interest.

19. The system of claim 18 , wherein using artificial intelligence to infer user interest includes using a classifier to infer user interest.

20. The system of claim 19 , wherein the classifier is a support vector machine or a neural network.

21. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause at least one device to perform operations comprising:

generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and

presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

22. The non-transitory computer-readable medium of claim 21 , wherein the at least one device is to perform operations further comprising receiving user rating input regarding the advertisement video or the video content.

23. The non-transitory computer-readable medium of claim 21 , wherein the at least one device is to perform operations further comprising displaying a selectable learn more button linked to a website associated with the advertisement.

24. The non-transitory computer-readable medium of claim 21 , wherein the at least one device is to perform operations further comprising displaying an advertisement counter that displays time left until playback of the advertisement video is complete.

25. The non-transitory computer-readable medium of claim 21 , wherein the at least one device is to perform operations further comprising displaying a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

26. The non-transitory computer-readable medium of claim 25 , wherein the at least one device is to perform operations further comprising enabling the selectable skip to video content button after a predetermined playing time of the video advertisement has completed.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2022
From: CRANE, NICOLA ANN; JAINI, SHIVA; BROXTON, THOMAS JAMES; KERNS, JAMIESON; SARUKKAI, RAMESH
To: GOOGLE INC.
Reel/Frame 060639/0406 →
CHANGE OF NAME Recorded Jul 27, 2022
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 060979/0536 →
Continuity (4)
Continuation 15201354 · Jul 1, 2016
Continuation 13480433 · May 24, 2012
Provisional Application 61565218 · Nov 30, 2011
Related Publication 20210344980A1 · Nov 4, 2021