Techniques to process biometric and transaction data to determine an emotional state of a user while performing a transaction
Various embodiments are generally directed to method and devices to receive biometric data and transaction data relating to a transaction, apply a model to the biometric data and the transaction data to determine an emotional state of the user during the transaction, and determine an action associated for the transaction based on the emotional state of the user during the performance of the transaction. Embodiments further include causing performance of the action.
1. A system, comprising:
a memory to store instructions; and
processing circuitry, coupled with the memory, operable to execute the instructions, that when executed, cause the processing circuitry to:
receive, from a computing device, biometric data comprising one or more biometric characteristics of a user detected by one or more biometric devices of a transaction card being used to complete a transaction;
apply a model to the biometric data and transaction data associated with the transaction to determine an emotional state of the user, the emotional state of the user comprises one of a positive emotional state or a negative emotional state, and the model trained on historical biometric data and historical transaction data associated with previous transactions and biometric characteristics of a plurality of users;
determine an action associated for the transaction based on the emotional state of the user during performance of the transaction, wherein the action comprises at least one of an enablement operation to cause the performance of the transaction, a confirmation operation to request the user to confirm the transaction via the computing device, and an incentive operation to provide an incentive to the user via the computing device for the transaction; and
cause the performance of the transaction, communication of the confirmation operation, performance of the incentive operation, or a combination thereof.
2. The system of claim 1 , wherein the historical transaction data is collected by one or more transaction cards, mobile devices, or combination thereof.
3. The system of claim 1 , wherein the biometric data comprises digital image data, digital audio data, digital heart rate data, or digital conductivity measurement data.
4. The system of claim 1 , wherein the biometric data corresponds with the performance of the transaction, and the biometric data includes a sample of data collected by the transaction card prior to the performance of the transaction.
5. The system of claim 1 , the processing circuitry to receive the biometric data from the transaction card via a mobile device.
6. The system of claim 1 , the processing circuitry to receive the transaction data from a mobile device, the transaction data comprising price data, product/service data, time data, location data, or a combination thereof.
7. The system of claim 1 , the processing circuitry to send a message to at least one of a computing device, a mobile device, a server associated with a website associated with the transaction, a point-of-sale terminal, or combination thereof to cause the performance of the action.
8. The system of claim 1 , the processing circuitry to send a confirmation message to a mobile device to perform the confirmation operation, the confirmation message to prompt the user to confirm the transaction.
9. The system of claim 1 , the processing circuitry to send a message to a mobile device to perform the incentive operation, the message comprising a product suggestion, a reward, or a coupon.
10. The system of claim 9 , wherein the product suggestion, the reward, or the coupon is related to a product or service of the transaction.
11. A computer-implemented method, comprising:
receiving, by a system and from a computing device, biometric data comprising one or more biometric characteristics of a user, the biometric data detected by one or more biometric devices of a transaction card;
applying, by the system, a model to the biometric data and transaction data associated with a transaction to determine an emotional state of the user, the emotional state of the user comprising one of a positive emotional state or a negative emotional state, and the model trained on historical biometric data and historical transaction data associated with previous transactions and biometric characteristics of a plurality of users;
determining, by the system, an action associated for the transaction based on the emotional state of the user during performance of the transaction, wherein the action comprises at least one of an enablement operation to cause the performance of the transaction, a confirmation operation to request the user to confirm the transaction via the computing device, and an incentive operation to provide an incentive to the user via the computing device for the transaction; and
causing, by the system, the performance of the transaction, communication of the confirmation operation, performance of the incentive operation, or a combination thereof.
12. The computer-implemented method of claim 11 , wherein the historical transaction data is collected by one or more transaction cards, mobile devices, or a combination thereof.
13. The computer-implemented method of claim 11 , wherein the biometric data comprises digital image data, digital audio data, digital heart rate data, or digital conductivity measurement data.
14. The computer-implemented method of claim 11 , wherein the biometric data corresponds with the performance of the transaction, and the biometric data includes a sample of data collected by the transaction card prior to the performance of the transaction.
15. The computer-implemented method of claim 11 , comprising receiving the biometric data from the transaction card via a mobile device or a point-of-sale terminal.
16. The computer-implemented method of claim 11 , comprising receiving the transaction data from a mobile device or a point-of-sale terminal, the transaction data comprising price data, product/service data, time data, location data, or a combination thereof.
17. The computer-implemented method of claim 11 , comprising sending a message to at least one of a computing device, a mobile device, a server associated with a website associated with the transaction, a point-of-sale terminal, or combination thereof to cause the performance of the action.
18. The computer-implemented method of claim 11 , comprising sending a confirmation message to a mobile device to perform the confirmation operation, the confirmation message to prompt the user to confirm the transaction.
19. The computer-implemented method of claim 11 , comprising sending a message to a mobile device to perform the incentive operation, the message comprising a product suggestion, a reward, or a coupon.
20. The computer-implemented method of claim 19 , wherein the product suggestion, the reward, or the coupon is related to a product or service of the transaction.