Method for identifying new audiences for content of a content provider

1. A method comprising:

providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a plurality of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences and corresponding estimated numbers of user actions related to the content of the content provider, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences;

receiving a user selection of the new audiences UI element; and

in response to the user selection of the new audiences UI element, causing display of information identifying the new audiences, wherein the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

2. The method of claim 1 , further comprising:

receiving a selection of the option to request that the corresponding audience be added to the plurality of users currently designated to receive the content of the content provider; and

adding users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

3. The method of claim 1 , wherein the content of the content provider comprises one or more secondary media items to be presented to the plurality of users in association with a primary media item on a viewer user interface of a content sharing platform.

4. The method of claim 2 , wherein the indication of the estimated number of user actions related to the content of the content provider comprises an estimated increase in a number of user actions related to the content of the content provider in response to addition of the users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

5. The method of claim 1 , wherein providing, for display to the content provider, the user interface further comprises:

collecting data identifying a number of presentations of the content of the content provider to a first group of users and a number of user actions related to the content of the content provider by the first group of users;

identifying, in the first group of users, a sub-group of users that belongs to a second group of users not currently designated to receive the content of the content provider;

determining content related metrics for the identified sub-group of users, the content related metrics for the identified sub-group of users comprising a number of presentations of the content of the content provider to the identified sub-group of users and a number of user actions related to the content of the content provider by the identified sub-group of users;

estimating, based on the content related metrics for the identified sub-group of users, content related metrics for the second group of users, the estimated content related metrics for the second group of users comprising an estimated number of presentations of the content of the content provider to the second group of users and an estimated number of user actions related to the content of the content provider by the second group of users;

predicting, based on the estimated content related metrics for the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and

responsive to the predicted increase satisfying a threshold condition, adding the second group of users to the new audiences, wherein the displayed information identifying the new audiences comprises an identifier of the second group of users and the predicted increase in the number of user actions related to the content of the content provider.

6. A method comprising:

providing, for display to a content provider, a user interface (UI) indicating one or more content related metrics of existing audiences including a first group of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences; and

in response to receiving a user selection of the new audiences UI element:

identifying content related metrics for the first group of users, the content related metrics for the first group of users comprising a number of presentations of the content of the content provider to the first group of users and a number of user actions related to the content of the content provider by the first group of users;

identifying, in the first group of users, a sub-group of users that belongs to a second group of users representing the new audiences not currently designated to receive the content of the content provider;

determining, based on the content related metrics for the first group of users, content related metrics for the identified sub-group of users;

estimating, based on the content related metrics of the identified sub-group of users, content related metrics for the second group of users;

predicting, based on the estimated content related metrics of the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and

responsive to the increase satisfying a threshold condition, providing information identifying the second group of users and the increase for presentation to the content provider.

7. The method of claim 6 , wherein the content of the content provider comprises one or more secondary media items to be presented to the plurality of users in association with a primary media item on a viewer user interface of a content sharing platform.

8. The method of claim 6 , wherein estimating the content related metrics for the second group of users further comprises:

determining a number of presentations of the content of the content provider to the sub-group of users;

determining a number of user actions related to the content of the content provider by the sub-group of users; and

determining a conversion rate for the second group of users based on the number of presentations of the content of the content provider to the sub-group of users and the number of user actions related to the content of the content provider by the sub-group of users.

9. The method of claim 8 , wherein determining the conversion rate for the second group of users further comprises:

comparing a set of characteristics associated with the sub-group of users with a set of characteristics associated with the second group of users, wherein the conversion rate for the second group of users is determined based on a comparison of the set of characteristics associated with the sub-group of users with the set of characteristics associated with the second group of users.

10. The method of claim 6 , wherein the increase in the number of user actions related to the content of the content provider is predicted using an estimation function.

11. The method of claim 10 , wherein the estimation function comprises one or more formulas that use a plurality of parameters and a plurality of corresponding weights, wherein the plurality of parameters comprises a number of users in the second group that are not currently designated to receive the content of the content provider, an estimated number of presentations of the content of the content provider to the second group of users, and an estimated number of user actions related to the content of the content provider by the second group of users.

12. The method of claim 11 , further comprising:

determining content related metrics of the first group of users and content related metrics of a third group of users, wherein the first group of users and the third group of users were previously designated to receive the content of the content provider;

using the determined content related metrics of the first group of users and the estimation function, obtaining estimated content related metrics of the third group of users; and

modifying the plurality of weights of the estimation function based on a comparison of the estimated content related metrics of the third group of users and the determined content related metrics of the third group of users.

13. A system comprising:

a memory; and

a processor, coupled to the memory, to perform operations comprising:

providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a plurality of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences and corresponding estimated numbers of user actions related to the content of the content provider, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences;

receiving a user selection of the new audiences UI element; and

in response to the user selection of the new audiences UI element, causing display of information identifying the new audiences, wherein the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

14. The system of claim 13 , the operations further comprising:

receiving a selection of the option to request that the corresponding audience be added to the plurality of users currently designated to receive the content of the content provider; and

adding users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

15. The system of claim 14 , wherein the indication of the estimated number of user actions related to the content of the content provider comprises an estimated increase in a number of user actions related to the content of the content provider in response to addition of the users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

16. The system of claim 13 , wherein providing, for display to the content provider, the user interface further comprises:

collecting data identifying a number of presentations of the content of the content provider to a first group of users and a number of user actions related to the content of the content provider by the first group of users;

identifying, in the first group of users, a sub-group of users that belongs to a second group of users not currently designated to receive the content of the content provider;

determining content related metrics for the identified sub-group of users, the content related metrics for the identified sub-group of users comprising a number of presentations of the content of the content provider to the identified sub-group of users and a number of user actions related to the content of the content provider by the identified sub-group of users;

estimating, based on the content related metrics for the identified sub-group of users, content related metrics for the second group of users, the estimated content related metrics for the second group of users comprising an estimated number of presentations of the content of the content provider to the second group of users and an estimated number of user actions related to the content of the content provider by the second group of users;

predicting, based on the estimated content related metrics for the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and

responsive to the predicted increase satisfying a threshold condition, adding the second group of users to the new audiences, wherein the displayed information identifying the new audiences comprises an identifier of the second group of users and the predicted increase in the number of user actions related to the content of the content provider.

17. A non-transitory computer-readable medium comprising instructions, which when executed by a processor cause the processor to perform operations comprising:

providing, for display to a content provider, a user interface (UI) indicating one or more content related metrics of existing audiences including a first group of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences; and

in response to receiving a user selection of the new audiences UI element:

identifying content related metrics for the first group of users, the content related metrics for the first group of users comprising a number of presentations of the content of the content provider to the first group of users and a number of user actions related to the content of the content provider by the first group of users;

identifying, in the first group of users, a sub-group of users that belongs to a second group of users representing the new audiences not currently designated to receive the content of the content provider;

determining, based on the content related metrics for the first group of users, content related metrics for the identified sub-group of users;

estimating, based on the content related metrics of the identified sub-group of users, content related metrics for the second group of users;

predicting, based on the estimated content related metrics of the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and

responsive to the increase satisfying a threshold condition, providing information identifying the second group of users and the increase for presentation to the content provider.

18. The non-transitory computer-readable medium of claim 17 , wherein estimating the content related metrics for the second group of users further comprises:

determining a number of presentations of the content of the content provider to the sub-group of users;

determining a number of user actions related to the content of the content provider by the sub-group of users; and

determining a conversion rate for the second group of users based on the number of presentations of the content of the content provider to the sub-group of users and the number of user actions related to the content of the content provider by the sub-group of users.

19. The non-transitory computer-readable medium of claim 18 , wherein determining the conversion rate for the second group of users further comprises:

comparing a set of characteristics associated with the sub-group of users with a set of characteristics associated with the second group of users, wherein the conversion rate for the second group of users is determined based on a comparison of the set of characteristics associated with the sub-group of users with the set of characteristics associated with the second group of users.

20. The non-transitory computer-readable medium of claim 17 , wherein the increase in the number of user actions related to the content of the content provider is predicted using an estimation function.

21. The non-transitory computer-readable medium of claim 20 , wherein the estimation function comprises one or more formulas that use a plurality of parameters and a plurality of corresponding weights, wherein the plurality of parameters comprises a number of users in the second group that are not currently designated to receive the content of the content provider, an estimated number of presentations of the content of the content provider to the second group of users, and an estimated number of user actions related to the content of the content provider by the second group of users.

22. The non-transitory computer-readable medium of claim 21 , the operations further comprising:

determining content related metrics of the first group of users and content related metrics of a third group of users, wherein the first group of users and the third group of users were previously designated to receive the content of the content provider;

using the determined content related metrics of the first group of users and the estimation function, obtaining estimated content related metrics of the third group of users; and

modifying the plurality of weights of the estimation function based on a comparison of the estimated content related metrics of the third group of users and the determined content related metrics of the third group of users.