Methods of using proxy IP addresses and redirection for cross-device actions
A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.
1. A method implemented by a television provider (TVP) using a programmed hardware computer system, the method comprising:
(a) with the computer system automatically storing electronic indicia of an association between a first identifiable online device (OD1) and a set-top box (STB) of a subscriber of the TVP by matching (i) first personally identifiable information (PII) received by the TVP as a result of a redirection of the OD1 with (ii) stored second personally identifiable information about the subscriber;
(b) with the computer system automatically causing a cross-device action to be taken as between a second identifiable online device (OD2) and the STB of the subscriber, based on determining an association between the OD2 and the STB, which association is determined using both (i) the stored electronic indicia of the association between the OD1 and the STB, and (ii) detection by the computer system of an association between the OD2 and the OD1 based on use by the OD1 of a common proxy IP address during a predetermined time of day and based on use by the OD2 of the common proxy IP address, wherein the common proxy IP address is an IP address through which network traffic of the OD1 and the OD2 was routed, wherein the computer system is outside a local area network (LAN) defined by the common proxy IP address.
2. The method of claim 1 wherein the cross-device action is causing display of a selected advertisement via the STB based on behavioral profile information derived from the OD2.
3. The method of claim 2 further comprising, with the computer system, automatically selecting the advertisement to be displayed via the STB based on behavioral profile information derived from the OD2.
4. The method of claim 1 wherein the cross-device action is with the computer system automatically measuring effectiveness of an advertisement displayed via the STB by tracking behavior performed on OD2.
5. The method of claim 1 wherein the cross-device action takes place when the OD1 is not connected to the LAN.
6. The method of claim 1 wherein the common proxy IP address is a dynamically assigned IP address.
7. The method of claim 6 further comprising with the computer system undoing the association between the OD2 and the STB based on lack of use of the common proxy IP address by the OD2 for a predetermined period of time.
8. The method of claim 1 wherein the predetermined time of day comprises a specified night-time time period.
9. The method of claim 1 wherein the detection by the computer system of an association between the OD2 and the OD1 is further based on a day of the week during which the computer system detects use by the OD1 of the common proxy IP address.
10. The method of claim 1 wherein detection by the computer system of an association between the OD2 and the OD1 is based on the use by the OD2 of the common proxy IP address, as recorded in an electronic record.
11. The method of claim 10 wherein detection by the computer system of an association between the OD2 and the OD1 is based on the use by the OD2 of the common proxy IP address, as recorded in the electronic record, before the use by the OD1 of the common proxy IP address during the predetermined time of day.
12. The method of claim 10 further comprising with the computer system using the electronic record to automatically cause the cross-device action to be taken at a time of day at which the OD2 is predicted to be near the STB.
13. The method of claim 12 wherein the computer system further uses the electronic record to automatically cause the cross-device action to be taken on a day of the week at which the OD2 is predicted to be near the STB.
14. The method of claim 1 wherein the PII comprises an email address.
15. The method of claim 1 wherein the PII comprises a user name.
16. The method of claim 1 wherein the redirection of the OD1 occurs as a result of a user of the OD1 opening an email authorized by the TVP.
17. The method of claim 1 wherein the redirection of the OD1 occurs as a result of a user of the OD1 logging into a website of a third party.
18. The method of claim 1 wherein the OD1 is redirected directly to the computer system of the TVP.
19. The method of claim 1 wherein the OD1 is redirected indirectly to the computer system of the TVP.
20. The method of claim 1 wherein: (a) the cross-device action is causing display of a selected advertisement via the STB based on behavioral profile information derived from the OD2; (b) the cross-device action takes place when the OD1 is not connected to the LAN; (c) the common proxy IP address is a dynamically assigned IP address; (d) the PII comprises an email address; and (e) the redirection of the OD1 occurs as a result of a user of the OD1 logging into a website of a third party.