Causing cross-device action using profile information from internet-accessing devices associated by common IP addresses
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
1. A method implemented using a programmed hardware computer system, the method comprising:
(a) when the programmed hardware computer system and a first Internet-accessing device are in communication with one another, with the programmed hardware computer system, automatically sending an electronic transmission that automatically causes a third-party computer system to take an automatic action with respect to the first Internet-accessing device, the automatic action using electronic profile information associated with a second Internet-accessing device;
(b) wherein the first Internet-accessing device and the second Internet-accessing device are associated with one another using data obtained from a pre-existing electronic database of an associating computer system, which electronic database contains a multitude of associations, each indicating an association between two or more Internet-accessing devices of a multitude of Internet-accessing devices, wherein at least some of the multitude of associations, including the association between the first Internet-accessing device and the second Internet-accessing device, were determined:
(i) using stored data relating to Internet access by the multitude of Internet-accessing devices, the stored data comprising (A) an IP address through which the Internet-accessing devices accessed the Internet, and (B) a timestamp identifying when the Internet-accessing devices accessed the Internet;
(ii) using the stored data to determine that both of the two or more Internet-accessing devices have accessed the Internet via a common IP address at respective times satisfying a predetermined time-relation criterion;
(iii) without using personally identifiable information; and
(iv) by a computer system accessing the Internet without using any of the common IP addresses of part (ii).
2. The method of claim 1 wherein the programmed hardware computer system is the associating computer system.
3. The method of claim 1 wherein the electronic profile information comprises behavioral profile information.
4. The method of claim 3 wherein the behavioral profile information includes an indication of a search query entered at the second Internet-accessing device by a user of the second Internet-accessing device.
5. The method of claim 3 wherein the behavioral profile information includes an indication of television content accessed using the second Internet-accessing device by a user of the second Internet-accessing device.
6. The method of claim 3 wherein the automatic action comprises selecting an advertisement, from among a plurality of possible advertisements, based at least in part on at least a portion of behavioral profile information associated with the second device.
7. The method of claim 6 wherein the automatic action further comprises causing the selected advertisement to be directed to the first Internet-accessing device.
8. The method of claim 1 wherein at least one of first Internet-accessing device and the second Internet-accessing device are identified by a device identifier comprising a tag.
9. The method of claim 8 wherein the tag identifies a cookie readable by the programmed hardware computer system.
10. The method of claim 9 wherein the second Internet-accessing device comprises a mobile device that accessed the Internet both via the common IP address of part (b) and via at least one different IP address, and wherein the electronic profile information comprises profile information collected when the mobile device accessed the Internet other than via the common IP address.
11. The method of claim 1 wherein, for at least some of the multitude of associations in the electronic database of part (b), the computer system of part (b)(iv) is a computer system of an entity that provides television service via the first Internet-accessing device and provides Internet access via the second Internet-accessing device.
12. The method of claim 1 wherein, for at least some of the multitude of associations in the electronic database of part (b), the computer system of part (b)(iv) is a computer system of an entity that detects association between the two or more Internet-accessing devices of the multitude of Internet-accessing devices, wherein service to a customer via at least one of the two or more Internet-accessing devices is provided by a first service provider and service to a customer via another of the two or more Internet-accessing devices is provided by a second service provider.
13. The method of claim 1 wherein the predetermined time-relation criterion comprises the criterion that one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address within a specified length of time after a time when another of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address.
14. The method of claim 1 wherein the predetermined time-relation criterion comprises the criterion that one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address between two times when another one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address.
15. The method of claim 1 wherein the first Internet-accessing device and the second Internet-accessing devices are devices of different types.
16. The method of claim 15 wherein the first Internet-accessing device is a television set-top box and the second device is an online user interface device.
17. The method of claim 15 wherein the second Internet-accessing device comprises a mobile device that accessed the Internet both via the common IP address of part (b) and via at least one different IP address, and wherein the electronic profile information comprises electronic profile information collected when the mobile device accessed the Internet other than via the common IP address.
18. The method of claim 17 wherein the electronic profile information comprises behavioral profile information.
19. A programmed hardware computer system comprising at least one server computer, wherein the programmed hardware computer system is programmed and connected to perform a method, the method comprising:
(a) when the programmed hardware computer system and a first Internet-accessing device are in communication with one another, with the programmed hardware computer system, automatically sending an electronic transmission that automatically causes a third-party computer system to take an automatic action with respect to the first Internet-accessing device, the automatic action using electronic profile information associated with a second Internet-accessing device;
(b) wherein the first Internet-accessing device and the second Internet-accessing device are associated with one another using data obtained from a pre-existing electronic database of an associating computer system, which electronic database contains a multitude of associations, each indicating an association between two or more Internet-accessing devices of a multitude of Internet-accessing devices, wherein at least some of the multitude of associations, including the association between the first Internet-accessing device and the second Internet-accessing device, were determined:
(i) using stored data relating to Internet access by the multitude of Internet-accessing devices, the stored data comprising (A) an IP address through which the Internet-accessing devices accessed the Internet, and (B) a timestamp identifying when the Internet-accessing devices accessed the Internet;
(ii) using the stored data to determine that both of the two or more Internet-accessing devices have accessed the Internet via a common IP address at respective times satisfying a predetermined time-relation criterion;
(iii) without using personally identifiable information; and
(iv) by a computer system accessing the Internet without using any of the common IP addresses of part (ii).
20. The programmed hardware computer system of claim 19 wherein the programmed hardware computer system includes the associating computer system.
21. The programmed hardware computer system of claim 19 wherein the electronic profile information comprises behavioral profile information.
22. The programmed hardware computer system of claim 21 wherein the behavioral profile information includes an indication of a search query entered at the second Internet-accessing device by a user of the second Internet-accessing device.
23. The programmed hardware computer system of claim 21 wherein the behavioral profile information includes an indication of television content accessed using the second Internet-accessing device by a user of the second Internet-accessing device.
24. The programmed hardware computer system of claim 21 wherein the automatic action comprises selecting an advertisement, from among a plurality of possible advertisements, based at least in part on at least a portion of behavioral profile information associated with the second device.
25. The programmed hardware computer system of claim 24 wherein the automatic action further comprises causing the selected advertisement to be directed to the first Internet-accessing device.
26. The programmed hardware computer system of claim 19 wherein at least one of first Internet-accessing device and the second Internet-accessing device are identified by a device identifier comprising a tag.
27. The programmed hardware computer system of claim 26 wherein the tag identifies a cookie readable by the programmed hardware computer system.
28. The programmed hardware computer system of claim 27 wherein the second Internet-accessing device comprises a mobile device that accessed the Internet both via the common IP address of part (b) and via at least one different IP address, and wherein the electronic profile information comprises profile information collected when the mobile device accessed the Internet other than via the common IP address.
29. The programmed hardware computer system of claim 19 wherein, for at least some of the multitude of associations in the electronic database of part (b), the computer system of part (b)(iv) is a computer system of an entity that provides television service via the first Internet-accessing device and provides Internet access via the second Internet-accessing device.
30. The programmed hardware computer system of claim 19 wherein, for at least some of the multitude of associations in the electronic database of part (b), the computer system of part (b)(iv) is a computer system of an entity that detects association between the two or more Internet-accessing devices of the multitude of Internet-accessing devices, wherein service to a customer via at least one of the two or more Internet-accessing devices is provided by a first service provider and service to a customer via another of the two or more Internet-accessing devices is provided by a second service provider.
31. The programmed hardware computer system of claim 19 wherein the predetermined time-relation criterion comprises the criterion that one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address within a specified length of time after a time when another of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address.
32. The programmed hardware computer system of claim 19 wherein the predetermined time-relation criterion comprises the criterion that one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address between two times when another one of the two or more Internet-accessing devices referenced in part (b) accessed the Internet via the common IP address.
33. The programmed hardware computer system of claim 19 wherein the first Internet-accessing device and the second Internet-accessing devices are devices of different types.
34. The programmed hardware computer system of claim 33 wherein the first Internet-accessing device is a television set-top box and the second device is an online user interface device.
35. The programmed hardware computer system of claim 33 wherein the second Internet-accessing device comprises a mobile device that accessed the Internet both via the common IP address of part (b) and via at least one different IP address, and wherein the electronic profile information comprises electronic profile information collected when the mobile device accessed the Internet other than via the common IP address.
36. The programmed hardware computer system of claim 35 wherein the electronic profile information comprises behavioral profile information.