IP Library › Granted Patent US 12,231,489
Granted Patent B2
US 12,231,489 · App. 17/391,540 · Granted Feb 18, 2025

System and method for determining an interest in promotional content displayed at a mobile communication device

Inventors: James S. Kelm (Mountain View, CA); Thompson Alexander Ivor Gawley (Palo Alto, CA); Yelena Nakhimovsky (San Francisco, CA); Jonathan Yu (San Francisco, CA)
Assignee: GOOGLE LLC
H04L67/10G06F3/0481G06F3/0484G06F16/9577G06Q30/0256G06Q30/0267G06Q30/0277H04L67/01
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Quick Facts
Patent No.
US 12,231,489
App. No.
17/391,540
Granted
Feb 18, 2025
Kind
B2
Abstract

Determining interest in promotional content to be displayed at a mobile communication device is described. The promotional content, including a first portion that is visible and a second portion that is hidden in a first state, may be received. The first and second portions are each selectable only when visible. A promotional display that includes the promotional content in the first state is generated. Upon receipt of a first input from the user in relation to the first portion, the promotional content may be transitioned from the first state to a second state such the first portion becomes hidden and the second portion becomes visible. Upon failing to receive a second input from the user in relation to the second portion, the promotional content may be transitioned from the second state to the first state. Upon receipt of the second input, an interest in the promotional content may be indicated.

Claims (34)

1. A method, comprising:

receiving, by a device comprising one or more processors, a content item comprising a first portion and a second portion;

displaying, by the device, the content item in a first state, the first state displaying the first portion in a first display area;

detecting, by the device, a first interaction with the content item in the first display area;

in response to the first interaction, transitioning, by the device, the content item from the first state to a second state, at least in part by performing a sliding action that replaces the first portion with the second portion, wherein the transitioning includes activating the second portion such that, while the first portion and the second portion are simultaneously displayed, the second portion becomes selectable and the first portion becomes non-selectable;

displaying, by the device and after the transitioning, the content item in the second state, the second state displaying the second portion in a second display area that occupies at least a portion of the first display area;

detecting, by the device, a second interaction with the content item in the second display area while the content item is displayed in the second state; and

displaying, by the device and in response to the second interaction, a landing page.

2. The method of claim 1 , wherein the first portion of the content item is a video.

3. The method of claim 2 , wherein the second portion of the content item is an image.

4. The method of claim 1 , wherein detecting the second interaction includes detecting a user click or tap on the content item.

5. A system, comprising:

a device comprising one or more processors coupled to a non-transitory memory, the one or more processors configured to:

receive a content item comprising a first portion and a second portion;

display the content item in a first state, the first state displaying the first portion in a first display area and (ii) the second portion;

detect a first interaction with the content item in the first display area that causes the content item to transition from the first state to a second state, wherein the transition includes moving the second portion relative to the first portion such that the second portion covers only a part of the first portion, and wherein the part of the first portion was displayed in the first state;

in response to the first interaction, transition the content item from the first state to a second state, at least in part by performing a sliding action that replaces the first portion with the second portion, wherein the transitioning includes activating the second portion such that, while the first portion and the second portion are simultaneously displayed, the second portion becomes selectable and the first portion becomes non-selectable;

display, after the transition, the content item in the second state in response to the first interaction, the display of the content item in the second state including (i) the uncovered part of the first portion and (ii) the moved, the second state displaying the second portion in a second display area that occupies at least a portion of the first display area;

detect a second interaction with the content item in the second display area while the content item is displayed in the second state; and

display, in response to the second interaction, a landing page.

6. The system of claim 5 , wherein the first portion of the content item is a video.

7. The system of claim 6 , wherein the second portion of the content item is an image.

8. The system of claim 5 , wherein detecting the second interaction includes detecting a user click or tap on the content item.

9. A non-transitory computer-readable medium having instructions stored thereon, the instructions executable by a device comprising one or more processors, such that the instructions cause the device to perform operations comprising:

receiving a content item comprising a first portion and a second portion;

displaying the content item in a first state, the first state displaying the first portion in a first display area;

detecting a first interaction with the content item in the first display area that causes the content item to transition from the first state to a second state, wherein the transition includes moving the second portion relative to the first portion such that the second portion covers only a part of the first portion, and wherein the part of the first portion was displayed in the first state;

in response to the first interaction, transitioning the content item from the first state to a second state, at least in part by performing a sliding action that replaces the first portion with the second portion, wherein the transitioning includes activating the second portion such that, while the first portion and the second portion are simultaneously displayed, the second portion becomes selectable and the first portion becomes non-selectable;

displaying, after the transitioning, the content item in the second state, the second state displaying the second portion in a second display area that occupies at least a portion of the first display area;

detecting a second interaction with the content item in the second display area while the content item is displayed in the second state; and

displaying, in response to the second interaction, a landing page.

10. The non-transitory computer-readable medium of claim 9 , wherein the first portion of the content item is a video.

11. The non-transitory computer-readable medium of claim 10 , wherein the second portion of the content item is an image.

12. The non-transitory computer-readable medium of claim 9 , wherein detecting the second interaction includes detecting a user click or tap on the content item.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2022
From: GAWLEY, ALEX; KELM, JIM; NAKHIMOVSKY, YELENA; YU, JONATHAN
To: GOOGLE INC.
Reel/Frame 060491/0238 →
CHANGE OF NAME Recorded Jul 13, 2022
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 060649/0906 →
Continuity (5)
Continuation 16292937 · Mar 5, 2019
Continuation 14919295 · Oct 21, 2015
Continuation 12883479 · Sep 16, 2010
Provisional Application 61334503 · May 13, 2010
Related Publication 20220166826A1 · May 26, 2022
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