IP Library Granted Patent US 12,363,360
Granted Patent B2
US 12,363,360 · App. 17/417,109 · Granted Jul 15, 2025

Content production and playout for surround screens

Inventors: Michael Zink (Escondido, CA); Prashant Abhyankar (Burbank, CA); Ha Nguyen (Fullerton, CA); Pamela J. Allison (Burbank, CA); Michael Smith (Santa Monica, CA)
Assignee: Warner Bros. Entertainment Inc.
H04N21/234345H04N21/2335H04N21/4122H04N21/44218
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Quick Facts
Patent No.
US 12,363,360
App. No.
17/417,109
Granted
Jul 15, 2025
Kind
B2
Abstract

Methods and apparatus for generating and configuring video content for surround screens include repurposing archive content and producing new content. Applications for the method include surround projection systems in cinemas, autonomous vehicles, home theaters, clubs, shops or other spaces for displaying content; and surround content for use with virtual reality headgear.

Claims (25)

1. A method for processing digital content by one or more processors of a media player for a surround screen output, the method comprising:

accessing, by the one or more processors, an indication of a scheme from a database, wherein the scheme defines an allocation for the digital content between different portions of a surround screen system, and wherein the scheme includes travel context data corresponding to a passenger trip in a vehicle;

allocating, by the one or more processors, the digital content to the different portions of the surround screen system according to the scheme; and

providing, by the one or more processors, different parts of the digital content to different output devices for output in synchrony to the surround screen system of the vehicle.

2. The method of claim 1 , wherein the allocating further comprises generating separate contemporaneous video signal outputs, one for each of the output devices.

3. The method of claim 1 , wherein the allocating further comprises generating a single video signal output with metadata enabling a downstream receiving device to end the different parts of the digital content to the different output devices.

4. The method of claim 3 , wherein the downstream receiving device divides the video signal output into the different parts for each of the output devices.

5. The method of claim 1 , further comprising receiving the digital content selected from the group consisting of: streaming digital content, a digital file, or a collection of digital files.

6. The method of claim 1 , further comprising receiving the digital content segregated for the different portions of the surround screen system, wherein the allocating is based at least in part on how the digital content is segregated when received.

7. The method of claim 1 , further comprising receiving the digital content segregated according to priority, wherein the allocating in based at least in part on the priority.

8. The method of claim 7 , further comprising detecting which of the different portions an audience member is looking at.

9. The method of claim 8 , wherein each of the different portions has a corresponding one of different audio tracks, and further comprising serving a selected one of the different audio tracks corresponding to which of the different portions an audience member is looking at.

10. The method of claim 8 , further comprising altering the priority based at least in part on which of the different portions is closest to the center of gaze of an audience member and a duration of the gaze.

11. The method of claim 8 , wherein the digital content comprises components each assigned to a node of a narrative tree and the method further comprises selecting components based at least in part on: a position of its assigned node in the narrative tree, which of the different portions is closest to the center of gaze of an audience member, and a duration of the gaze.

12. The method of claim 1 , wherein the digital content comprises a sequence of panels, and the scheme calls for moving the panels in sequence along the different portions based on order along a line.

13. The method of claim 1 , wherein the digital content comprises widescreen images, and the scheme calls for spreading the widescreen images among adjacent panels of the surround screen system.

14. The method of claim 1 , further comprising by the one or more processors generating at least a portion of digital content by rendering content using a model and rendering engine.

15. The method of claim 1 , further comprising by the one or more processors determining rendering parameters based on one or more of: biometric data from one or more audience members indicating a neurological response; trip information relating to motion of the surround screen system, and a profile of video content on a highest-priority portion of the digital content.

16. The method of claim 1 , further comprising generating the scheme for allocating the digital content based on a least one of a rules-based algorithm and a machine-learning algorithm.

17. The method of claim 1 , further comprising modifying the scheme based on an audience experience.

18. An apparatus for processing digital content for a surround screen output, the apparatus comprising at least one processor coupled to a memory, the memory holding program instructions that when executed by the at least one processor cause the apparatus to perform:

accessing an indication of a scheme from a database, wherein the scheme defines an allocation for the digital content between different portions of a surround screen system, and wherein the scheme includes travel context data corresponding to a passenger trip in a vehicle; and

allocating the digital content to the different portions according to the scheme; and providing different parts of the digital content to different output devices for output in synchrony to the surround screen system of the vehicle.

19. The apparatus of claim 18 , wherein the memory holds further instructions for determining rendering parameters based on one or more of: biometric data from one or more audience members indicating a neurological response; trip information relating to motion of the surround screen system, and a profile of video content on a highest priority portion of the digital content.

20. The apparatus of claim 18 , wherein the memory holds further instructions for generating the scheme for allocating the digital content based on a least one of a rules-based algorithm and a machine-learning algorithm.

Assignments (2)
SECURITY INTEREST Recorded Oct 1, 2025
From: WARNER BROS. DISCOVERY, INC.; WARNER MEDIA, LLC; TURNER BROADCASTING SYSTEM, INC.; HOME BOX OFFICE, INC.; DISCOVERY COMMUNICATIONS, LLC; WARNERMEDIA DIRECT LLC; DISCOVERY.COM LLC; WARNER BROS. ENTERTAINMENT INC.; CNN INTERACTIVE GROUP, INC.
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 072995/0858 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 3, 2021
From: ZINK, MICHAEL; ABHYANKAR, PRASHANT; NGUYEN, HA; ALLISON, PAMELA; SMITH, MICHAEL
To: WARNER BROS. ENTERTAINMENT INC.
Reel/Frame 057065/0135 →
Continuity (2)
Provisional Application 62784312 · Dec 21, 2018
Related Publication 20240196026A1 · Jun 13, 2024
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