Marketplace for advertisement space using gaze-data valuation
Methods and systems herein may help to provide an advertisement marketplace for advertisements that are valued according to gaze data from wearable computing devices. An exemplary method involves: receiving a listing request to sell advertisement rights to an advertisement space, wherein the listing request corresponds to a user-account; determining an advertisement value for the advertisement space, wherein the advertisement value is based on occurrences of the advertisement space in gaze data, wherein the gaze data is received from a plurality of wearable computing devices and is indicative of a respective wearer-view associated with each of the devices; in response to the listing request, updating an advertising-space database with a listing for the advertisement space, wherein the listing indicates the advertisement rights are available for purchase at a listing price that is based on the advertisement value; and making the listing for the advertisement space available via a network-based advertisement marketplace.
1. A computer-implemented method, comprising:
receiving, by a network device from a wearable device, gaze data associated with content displayed on the wearable device and viewed by a user of the wearable device;
aggregating the gaze data as aggregated gaze data;
searching, by one or more processors of the network device, the aggregated gaze data for an occurrence of a potential listing space;
detecting, by the one or more processors, a potential listing space within the aggregated gaze data;
determining, by the one or more processors, whether the potential listing space is unlisted;
determining, by the one or more processors, a value corresponding to the potential listing space based on detected occurrences of the potential listing space in the aggregated gaze data; and
providing, by the one or more processors, an indication of the potential listing space and the value.
2. The computer-implemented method of claim 1 , further comprising determining a user account that is associated with the potential listing space.
3. The computer-implemented method of claim 2 , wherein providing the indication comprises sending the indication to the user account.
4. The computer-implemented method of claim 2 , wherein the wearable device is associated with the user account.
5. The computer-implemented method of claim 1 , wherein determining the value based on the detected occurrences of the potential listing space comprises determining a number of occurrences of the potential listing space within a specified time period.
6. The computer-implemented method of claim 1 , wherein determining the value based on the detected occurrences comprises detecting a number of views that capture the potential listing space as compared to a number of views that do not capture the potential listing space.
7. The computer-implemented method of claim 1 , wherein detecting the potential listing space comprises recognizing when the aggregated gaze data includes one or more objects having specified characteristics.
8. The computer-implemented method of claim 7 , wherein the specified characteristics include at least one of shape, color, or placement in relation to other objects.
9. A system for identifying potential listing space, comprising:
memory storing aggregated gaze data; and
one or more processors in communication with the memory, the one or more processors configured to:
receive, by a network device from a wearable device, gaze data associated with content displayed on the wearable device and viewed by a user of the wearable device;
aggregate the gaze data as the aggregated gaze data;
search the aggregated gaze data for an occurrence of a potential listing space;
detect a potential system listing space within the aggregated gaze data;
determine whether the potential listing space is unlisted;
determine a value corresponding to the potential listing space based on detected occurrences of the potential listing space in the aggregated gaze data; and
provide an indication of the potential listing space and the value.
10. The system of claim 9 , further comprising determining a user account that is associated with the potential listing space.
11. The system of claim 10 , wherein providing the indication comprises sending the indication to the user account.
12. The system of claim 10 , wherein the wearable device is associated with the user account.
13. The system of claim 9 , wherein determining the value based on the detected occurrences of the potential listing space comprises determining a number of occurrences of the potential listing space within a specified time period.
14. The system of claim 9 , wherein determining the value based on the detected occurrences comprises detecting a number of views that capture the potential listing space as compared to a number of views that do not capture the potential listing space.
15. The system of claim 9 , wherein detecting the potential listing space comprises recognizing when the aggregated gaze data includes one or more objects having specified characteristics.
16. The system of claim 15 , wherein the specified characteristics include at least one of shape, color, or placement in relation to other objects.
17. A non-transitory computer-readable medium storing instructions executable by one or more processors for executing a method, comprising:
receiving, by a network device from a wearable device, gaze data associated with content displayed on the wearable device and viewed by a user of the wearable device;
aggregating the gaze data as aggregated gaze data;
searching aggregated gaze data for an occurrence of a potential listing space;
detecting a potential listing space within the aggregated gaze data;
determining whether the potential listing space is unlisted;
determining a value corresponding to the potential listing space based on detected occurrences of the potential listing space in the aggregated gaze data; and
providing an indication of the potential listing space and the value.