IP Library Granted Patent US 12,153,707
Granted Patent B2
US 12,153,707 · App. 17/504,628 · Granted Nov 26, 2024

Systems and methods of personally identifiable information (PII) tracking in a network

Inventor: Eidan James Rosado (Highlands Ranch, CO)
Assignee: Salesforce, Inc.
G06F21/6245G06F16/9024G06F40/284G06F40/40G06Q50/01
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Quick Facts
Patent No.
US 12,153,707
App. No.
17/504,628
Granted
Nov 26, 2024
Kind
B2
Abstract

Systems and methods are provided for receiving, at a server, activity data from one or more social networks that include one or more posts from a user. A network graph based on the one or more posts from the received activity data. The server may tokenize the contents of the one or more posts. The server may label and categorize the tokenized posts. Personally identifiable information (PII) may be determined from the labeled and categorized posts that are tokenized. A risk report may be generated based on determined PII in at least one of the labeled and categorized posts that are tokenized, and the risk report may be transmitted. In some implementations, the server may provide an application for composition of a social media post, where the application provides real-time feedback and content risk assessment of the post, and provides recommendations for reducing or eliminating PII in the post.

Claims (21)

1. A method comprising:

receiving, at a server, activity data from one or more social networks that include one or more posts from a user;

generating, at the server, a network graph based on the one or more posts from the received activity data;

tokenizing, at the server, contents of the one or more posts;

labeling and categorizing, at the server, the tokenized posts;

determining, at the server, personally identifiable information (PII) from the labeled and categorized posts that are tokenized;

determining, at the server, an influencing post that resulted in the one or more posts from the user that include the determined PII from the generated network graph by traversing relationships having at least a predetermined level of significance in the generated network graph to determine that an influencer post by one or more influencers has influenced the one or more posts of the user that include the determined PII;

generating, at the server, a risk report based on determined PII in at least one of the labeled and categorized posts that are tokenized, wherein the risk report includes the influencer post that influenced the one or more posts of the user that included the PII; and

transmitting, at the server, the generated risk report.

2. The method of claim 1 , wherein the receiving the activity data further comprises:

determining, at the server, whether the one or more social networks in the received activity data include the one or more posts.

3. The method of claim 1 , further comprising:

scheduling, at the server, an analysis of the received activity data.

4. The method of claim 1 , further comprising:

transmitting, at the server, a notification when the server determines that there is no PII in the labeled and categorized posts that are tokenized.

5. The method of claim 1 , wherein the generation of the risk report further comprises:

determining, at the server, a risk score of each of the categorized posts that are tokenized.

6. The method of claim 1 , wherein the generation of the risk report further comprises:

determining, at the server, an average risk score for the one or more posts.

7. The method of claim 1 , wherein the generation of the risk report further comprises:

generating, at the server, one or more recommended actions based on the determined PII in at least one of the labeled and categorized posts that are tokenized.

Assignments (2)
CHANGE OF NAME Recorded Oct 8, 2024
From: SALESFORCE.COM, INC.
To: SALESFORCE, INC.
Reel/Frame 069131/0374 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 19, 2021
From: ROSADO, EIDAN JAMES
To: SALESFORCE.COM, INC.
Reel/Frame 057829/0660 →
Continuity (1)
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