Same screen quick pay button

1. A system, comprising:

one or more hardware processors; and

a non-transitory memory storing instructions that when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:

receiving, via a network connection, a purchase request to purchase an item from a website, wherein the purchase request is initiated by a selection of a buy button displayed on the website with the item on a user interface of a user device of a user;

determining an account associated with the user;

transmitting, via the network connection, an authentication request to the user device;

transforming, in response to a user interaction of the buy button, the buy button at least in part by including a text entry field in the buy button, wherein a rest of the user interface remains unchanged while the buy button is transformed;

receiving user authentication credentials received through the text entry field, the user authentication credentials including a user PIN or a password but not billing information; and

processing the purchase request based on the user authentication credentials while the user interface continues to display at least a portion of the website.

2. The system of claim 1 , wherein the authentication request is displayed on the buy button before the transforming.

3. The system of claim 1 , wherein the determining comprises determining that the account associated with the user device was previously established.

4. The system of claim 1 , wherein the operations further comprise determining that a new account is needed to process the purchase request and transmitting a request to open the new account associated with the user of the user device.

5. The system of claim 1 , wherein the operations further comprise:

transforming, after the user authentication credentials are accessed received, the text entry field by including a first button that displays an animation indicating the purchase request is being processed; and

transforming, after the purchase request has been processed, the first button to include a second button displaying a message regarding the processing of the purchase request.

6. The system of claim 1 , wherein the processing the purchase request includes determining whether a payment is approved.

7. The system of claim 6 , wherein the operations further comprise:

based on a determination that the payment is not approved, transmitting, to the user device, a notification that is presented on the user interface.

8. The system of claim 1 , wherein the operations further comprise:

before the purchase request is received, causing the buy button to be installed in the user interface of the user device.

9. A method, comprising:

receiving, via a network connection, a purchase request to purchase an item from a website, wherein the purchase request is initiated by a selection of a buy button displayed on the website with the item on a user interface of a user device of a user;

analyzing the purchase request received;

determining an account associated with the user;

transmitting, via the network connection, an authentication request to the user device;

detecting a user interaction of the buy button;

transforming, in response to the detected user interaction of the buy button, the buy button at least in part by including a text entry field in the buy button, wherein a rest of the user interface remains unchanged while the buy button is transformed;

receiving user authentication credentials received least in part through the text entry field, the user authentication credentials including a user PIN or a password but not billing information; and

processing the purchase request based on the user authentication credentials while the user interface remains on the website.

10. The method of claim 9 , wherein the authentication request is displayed on the buy button before the text entry field is displayed as the part of the buy button.

11. The method of claim 9 , further comprising determining that the account associated with the user device was previously established.

12. The method of claim 9 , further comprising determining that a new account is needed for processing the purchase request, and wherein the method further comprises transmitting a request to open the new account associated with the user of the user device.

13. The method of claim 9 , further comprising: before the purchase request is received, causing the buy button to be installed in the user interface of the user device.

14. The method of claim 9 , wherein the processing the purchase request includes determining whether a payment is approved.

15. The method of claim 14 , further comprising: based on a determination that the payment is not approved, transmitting a notification that is presented on the user interface.

16. The method of claim 9 , further comprising: after the purchase request has been processed, displaying a confirmation of a payment on the buy button.

17. A non-transitory computer readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

causing a buy button to be made accessible in a user interface of a user device of a user when the user interface displays a website of a merchant;

detecting a selection, via the user interface, of the buy button displayed on the website of the merchant;

determining that the selection of the buy button corresponds to a purchase request to purchase an item from the website of the merchant;

locating an account associated with the user of the user device;

transmitting an authentication request to the user device;

transforming, in response to a user interaction of the buy button, the buy button at least in part by including a text entry field in the buy button, wherein a rest of the user interface remains unchanged while the buy button is transformed;

receiving user authentication credentials received at least in part through the text entry field, the user authentication credentials including a user PIN or a password but not billing information; and

processing the purchase request based on the user authentication credentials while the user interface continues to display at least a portion of the website.

18. The non-transitory machine-readable medium of claim 17 , wherein the authentication request is displayed on the buy button before the text entry field is generated.

19. The non-transitory machine-readable medium of claim 17 , wherein the determining comprises that the account associated with the user device was previously established.

20. The non-transitory machine-readable medium of claim 17 , wherein the operations further comprise: after the purchase request has been processed, displaying a confirmation of a payment on the buy button.