Offer personalization engine for targeted marketing of branded consumer packaged goods
A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
1. A computer-implemented method, comprising:
receiving, in a dynamic creative rendering server, a request from a browser or mobile application in a mobile device, the request directed to an ad-creative display;
determining an identifier for the mobile device from a publisher website or application, the publisher website or application accessible to the mobile device;
providing the identifier to a content engine;
correlating the identifier with a frequent shopper card in a lookup table in the content engine, the frequent shopper card associated with a retailer;
receiving, after a logic query for the frequent shopper card in the content engine, a playlist including a structured content and a plugin;
when a user activates the plugin:
directing the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, downloading and installing, with the plugin, the retailer application in the mobile device.
2. The computer-implemented method of claim 1 , wherein the playlist includes a digital coupon associated with a consumer item, further comprising subtracting the digital coupon from a value of the consumer item.
3. The computer-implemented method of claim 1 , further comprising receiving an activation signal from a clip to action button activated by a consumer in the playlist.
4. The computer-implemented method of claim 1 , further comprising receiving a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper card.
5. The computer-implemented method of claim 1 , further comprising loading the playlist to a mobile wallet application installed in the mobile device.
6. The computer-implemented method of claim 1 , further comprising pushing the playlist to a display of the mobile device when a geolocation information identifies the mobile device in a proximity of a retail store associated with the playlist.
7. The computer-implemented method of claim 1 , further comprising selecting or modifying the playlist based on a purchasing history of a consumer associated with the frequent shopper card.
8. The computer-implemented method of claim 1 , further comprising selecting the structured content based on an advertisement database associated with the retailer and a purchasing history of in the consumer profile.
9. The computer-implemented method of claim 1 , further comprising providing a bid for the ad-creative display to a supply side platform hosting the publisher website.
10. The computer-implemented method of claim 1 , further comprising: determining a relevance value for a digital content selected from an advertisement database based on a purchase history of a consumer retrieved from a history log database based on the identifier, and sorting multiple digital promotions in the playlist according to the relevance value provided by the content engine.
11. A system, comprising:
a memory storing multiple instructions; and
one or more processors configured to execute the instructions to cause the system to:
receiving, in a dynamic creative rendering server, a request from a browser or mobile application in a mobile device, the request directed to an ad-creative display;
determining an identifier for the mobile device from a publisher website or application, the publisher website or application accessible to the mobile device;
providing the identifier to a content engine;
correlating the identifier with a frequent shopper card in a lookup table in the content engine, the frequent shopper card associated with a retailer;
receiving, after a logic query for the frequent shopper card in the content engine, a playlist including a structured content and a plugin;
when a user activates the plugin:
directing the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, downloading and installing, with the plugin, the retailer application in the mobile device.
12. The system of claim 11 , wherein the playlist includes a digital coupon associated with a consumer item, and wherein the one or more processors further execute instructions to subtract the digital coupon from a value of the consumer item.
13. The system of claim 11 , wherein the one or more processors execute instructions to receive an activation signal from a clip to action button activated by a consumer.
14. The system of claim 11 , wherein the one or more processors further execute instructions to receive a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper card.
15. The system of claim 11 , wherein the one or more processors further execute instructions to load the playlist to a mobile wallet application installed in the mobile device.
16. The system of claim 11 , wherein the one or more processors further execute instructions to push the playlist to a display of the mobile device when a geolocation information for the mobile device in a proximity of a retail store associated with a consumer item is detected.
17. The system of claim 11 , wherein the playlist is selected or modified based on a purchasing history of a consumer associated with the frequent shopper card.
18. The system of claim 11 , wherein the one or more processors further execute instructions to select the structured content based on an advertisement database associated with the retailer and a purchasing history in the consumer profile.
19. The system of claim 11 , wherein the one or more processors further execute instructions to provide a bid for the ad-creative display to a supply side platform hosting the publisher website.
20. The system of claim 11 , wherein the one or more processors further execute instructions to:
determine a relevance value for a digital content selected from an advertisement database based on a purchase history of a consumer retrieved from a history log database based on the identifier, and
sort multiple digital contents in the playlist according to the relevance value provided by the content engine.