Offer personalization engine for targeted marketing of branded consumer packaged goods
A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
1. A computer-implemented method, comprising:
determining a mobile device identifier from a publisher website or application accessed by a browser in a mobile device;
providing the mobile device identifier to a digital content engine;
correlating in a lookup table in the digital content engine the mobile device identifier with a frequent shopper card;
receiving, after a logic query for the frequent shopper card, a payload including a structured content associating a digital content value to a consumer item, and a plugin;
rendering, in a display of the mobile device, via the browser, the payload;
loading the digital content value to the frequent shopper card in response to a user interaction with the payload detected from the mobile device;
when a user activates the plugin:
directing the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, uploading and installing, with the plugin, the retailer application in the mobile device.
2. The computer-implemented method of claim 1 , further comprising receiving, in a rendering server, a request from the browser, the request directed to an ad-creative display.
3. The computer-implemented method of claim 1 , wherein the frequent shopper card is associated with a retailer that stores the consumer item, further comprising pushing a notification about a loaded digital promotion value for the consumer item when a geolocation data indicates that a consumer is nearby or inside a retail store.
4. The computer-implemented method of claim 1 , pushing the payload to the browser when a geolocation data indicates that a consumer is nearby or inside a retail store.
5. The computer-implemented method of claim 1 , further comprising loading the digital content value to a mobile wallet application installed in the mobile device.
6. The computer-implemented method of claim 1 , further comprising selecting or modifying the payload or value based on a purchasing history of a consumer associated with the frequent shopper card.
7. The computer-implemented method of claim 1 , wherein the digital content value is a digital coupon associated with the consumer item, and wherein loading the digital content value to a frequent shopper identification card comprises subtracting the digital content value from a value of the consumer item.
8. The computer-implemented method of claim 1 , further comprising receiving an activation signal from a clip to action button activated by the user.
9. The computer-implemented method of claim 1 , further comprising receiving, in the digital content engine, a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper card.
10. The computer-implemented method of claim 1 , further comprising pushing the digital content value to a display of the mobile device when a geolocation information for the mobile device in a proximity of a retail store associated with the payload is detected by the digital content engine.
11. A system, comprising:
a memory storing multiple instructions; and
one or more processors configured to execute the instructions to cause the system to:
determine a mobile device identifier from a publisher website or application accessed by a browser in a mobile device;
provide the mobile device identifier to a digital content engine;
correlate in a lookup table in the digital content engine the mobile device identifier with a frequent shopper card;
receive, after a logic query for the frequent shopper card, a payload including a structured content associating a digital content value to a consumer item, and a plugin;
render, in a display of the mobile device, via the browser, the payload;
load the digital content value to the frequent shopper card in response to a user interaction with the payload detected from the mobile device;
when a user activates the plugin:
direct the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, upload and install, with the plugin, the retailer application in the mobile device.
12. The system of claim 11 , wherein the one or more processors further execute instructions to receive, in a rendering server, a request from the browser, the request directed to an ad-creative display.
13. The system of claim 11 , wherein the frequent shopper card is associated with a retailer that stores the consumer item, and the one or more processors further execute instructions to push a notification about a loaded digital content value for the consumer item when a geolocation data indicates that a consumer is nearby or inside a retail store.
14. The system of claim 11 , wherein the digital content value is a digital coupon associated with the consumer item, and wherein to load the digital content value to a frequent shopper identification card the one or more processors further execute instructions to subtract the digital content value from a value of the consumer item.
15. The system of claim 11 , wherein the one or more processors further execute instructions to receive an activation signal from a clip to action button activated by a consumer.
16. The system of claim 11 , wherein the one or more processors further execute instructions to receive, in the digital content engine, a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper card.
17. The system of claim 11 , wherein the one or more processors further execute instructions to load the digital content value to a mobile wallet application installed in the mobile device.
18. The system of claim 11 , wherein the one or more processors further execute instructions to push the digital content value to a display of the mobile device when a geolocation information for the mobile device in a proximity of a retail store associated with the payload is detected by the digital content engine.
19. The system of claim 11 , wherein the payload or the digital content value is selected or modified based on a purchasing history of a consumer associated with the frequent shopper card.
20. The system of claim 11 , further comprising receiving, in the digital content engine, a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper card.