Systems and methods for identifying and correlating an advertised object from a media asset with a demanded object from a group of interconnected computing devices embedded in a living environment of a user
Systems and methods for identifying and correlating an advertised object with a plurality of interconnected computing devices embedded in a living environment of the user. For example, a media guidance application implemented at a set-top box with a television may receive a signal from a printer indicating that cartridge ink is low. When the user is watching a television show and an advertisement relating to printer cartridges is being played, the media guidance application may identify that the advertised printer cartridges may be something that the user needs, and may then send a notification to a user of the advertisement. In this way, the media guidance application correlates advertisements from a media asset with a user's actual needs, which may improve the advertisement conversion rate for advertisers.
1. A method comprising:
detecting presentation of a content item;
retrieving metadata associated with the content item;
identifying, based on the metadata, an advertised object associated with the content item; and
when the advertised object is identified:
receiving, at a second device via a communications network, a status of a consumption level for a consumable object at a first device;
determining that the status of the consumption level indicates that the consumable object is a demanded object at the first device based on the consumption level at the first device;
determining that the advertised object is related to the demanded object; and
in response to determining that (i) the status of the consumption level indicates the consumable object is the demanded object and (ii) the advertised object is related to the demanded object, sending a communication comprising information relating to the advertised object.
2. The method of claim 1 , further comprising:
in response to determining that the advertised object is related to the demanded object, receiving a priority score corresponding to the demanded object.
3. The method of claim 1 , wherein the receiving the status of the consumption level for the consumable object at the first device comprises:
polling for status information of a plurality of devices interconnected via a network; and
receiving, from the status information via the network, a status indicator of the first device of the plurality of devices.
4. The method of claim 3 , wherein the polling for the status information comprises polling a communication stack within a wireless communications network operated under a wireless network protocol for the status information.
5. The method of claim 3 , wherein the polling for the status information comprises:
determining a portion of the content item that contains no advertised object based on the metadata; and
refraining from polling for the status information during playback of the portion.
6. The method of claim 1 , further comprising:
detecting an engagement level towards the content item greater than an engagement threshold; and
in response to the detecting, receiving the status of the consumption level for the consumable object at the first device.
7. The method of claim 1 , wherein the metadata is associated with a currently presented portion of the content item.
8. The method of claim 1 , wherein sending the communication comprises:
routing the communication to a remote communication server, wherein the remote communication server transmits the communication to the second device.
9. The method of claim 1 , wherein the communication comprises a transaction request related to purchasing the advertised object.
10. The method of claim 9 , wherein the metadata comprises information for accessing an electronic commerce website, the method further comprising:
based on the information for accessing the electronic commerce website, obtaining a link to a product page relating to the advertised object; and
including the link to the product page in the communication prior to the sending.
11. A system comprising:
communication circuitry configured to receive and transmit data; and
control circuitry configured to:
detect presentation of a content item;
retrieve metadata associated with the content item;
identify, based on the metadata, an advertised object associated with the content item; and
when the advertised object is identified:
receive, at a second device via a communications network, a status of a consumption level for a consumable object at a first device;
determine that the status of the consumption level indicates that the consumable object is a demanded object at the first device based on the consumption level at the first device;
determine that the advertised object is related to the demanded object; and
in response to determining that (i) the status of the consumption level indicates the consumable object is the demanded object and (ii) the advertised object is related to the demanded object, send, via the communication circuitry, a communication comprising information relating to the advertised object.
12. The system of claim 11 , wherein the control circuitry is further configured to:
in response to determining that the advertised object is related to the demanded object, receive a priority score corresponding to the demanded object.
13. The system of claim 11 , wherein the control circuitry, when receiving the status of the consumption level for the consumable object at the first device, is configured to:
poll for status information of a plurality of devices interconnected via a network; and
receive, from the status information via the network, a status indicator of the first device of the plurality of devices.
14. The system of claim 13 , wherein the control circuitry, when polling for the status information, is configured to poll a communication stack within a wireless communications network operated under a wireless network protocol for the status information.
15. The system of claim 13 , wherein the control circuitry, when polling for the status information, is configured to:
determine a portion of the content item that contains no advertised object based on the metadata; and
refrain from polling for the status information during playback of the portion.
16. The system of claim 11 , wherein the control circuitry is further configured to:
detect an engagement level towards the content item greater than an engagement threshold; and
in response to detecting the engagement level towards the content item greater than an engagement threshold, receive the status of the consumption level for the consumable object at the first device.
17. The system of claim 11 , wherein the metadata is associated with a currently presented portion of the content item.
18. The system of claim 11 , wherein the control circuitry, when sending the communication, is configured to:
route the communication to a remote communication server, wherein the remote communication server transmits the communication to the second device.
19. The system of claim 11 , wherein the communication comprises a transaction request related to purchasing the advertised object.
20. The system of claim 19 , wherein the metadata comprises information for accessing an electronic commerce website, and wherein the control circuitry is further configured to:
based on the information for accessing the electronic commerce website, obtain a link to a product page relating to the advertised object; and
include the link to the product page in the communication prior to the sending.