IP Library › Granted Patent US 11,652,861
Granted Patent B2
US 11,652,861 · App. 17/534,207 · Granted May 16, 2023

Content segment detection and replacement

Inventors: David A. O'Hare (Glendale, CO); Weidong Mao (West Windsor, NJ); Elad Nafshi (Bryn Mawr, PA); Mark Vickers (Marina del Rey, CA); Gregory Allen Broome (Broomfield, CO); Sree Kotay (Philadelphia, PA)
Assignee: Comcast Cable Communications, LLC
H04L65/61G06Q30/02H04L65/611H04N7/17318H04N21/23424H04N21/44016H04N21/812
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Quick Facts
Patent No.
US 11,652,861
App. No.
17/534,207
Granted
May 16, 2023
Kind
B2
Abstract

Methods and systems for providing content are disclosed. One method can comprise receiving a request for content comprising at least a first segment. The method can also comprise determining an expiration condition of the first segment, and replacing the first segment with a second segment based on the expiration condition. The method can also comprise providing the second segment to a user or a device.

Claims (72)

1. A method comprising:

receiving information associated with a first advertisement, wherein the information comprises an expiration condition associated with the first advertisement;

determining that the first advertisement has expired based on the expiration condition;

based on determining the first advertisement has expired based on the expiration condition, replacing, in content being broadcast to at least a user device, the first advertisement with a second advertisement; and

sending, to the user device, the content comprising the second advertisement.

2. The method of claim 1 , wherein at least one of:

the information associated with the first advertisement is received with the first advertisement; or

the information associated with the first advertisement is received with the content.

3. The method of claim 1 , wherein the content being broadcast is transmitted to, and received by, at least the user device at substantially a same time.

4. The method of claim 1 , further comprising receiving the content, wherein the content comprises the first advertisement and the information associated with the first advertisement.

5. The method of claim 1 , further comprising receiving the content from a content provider.

6. The method of claim 1 , wherein sending the content comprises sending the content via a non-packet switched network.

7. The method of claim 1 , further comprising receiving the second advertisement via a packet switched network.

8. The method of claim 1 , wherein the content comprises at least one of:

content to be recorded or stored;

streamed content;

broadcast content;

encoded content;

a movie;

a television show; or

a media clip.

9. The method of claim 1 , wherein the expiration condition indicates at least one of:

an expiration time;

a length or duration of time;

a time based on which the first advertisement is no longer valid to be output;

a predetermined number of times the first advertisement is permitted to be output; or

an instruction to replace the first advertisement.

10. The method recited in claim 1 , wherein the user device comprises a set top box.

11. A method comprising:

receiving information associated with a first advertisement, wherein the information comprises a condition based on which the first advertisement is no longer valid to be output;

determining that the condition is satisfied;

based on determining the condition is satisfied, replacing, in content being broadcast to at least a user device, the first advertisement with a second advertisement; and

sending, to the user device, the content comprising the second advertisement.

12. The method of claim 11 , wherein at least one of:

the information associated with the first advertisement is received with the first advertisement; or

the information associated with the first advertisement is received with the content.

13. The method of claim 11 , wherein the content being broadcast is transmitted to, and received by, at least the user device at substantially a same time.

14. The method of claim 11 , further comprising receiving the content, wherein the content comprises the first advertisement and the information associated with the first advertisement.

15. The method of claim 11 , further comprising receiving the content from a content provider.

16. The method of claim 11 , wherein sending the content comprises sending the content via a non-packet switched network.

17. The method of claim 11 , further comprising receiving the second advertisement via a packet switched network.

18. The method of claim 11 , wherein the content comprises at least one of:

content to be recorded or stored;

streamed content;

broadcast content;

encoded content;

a movie;

a television show; or

a media clip.

19. The method of claim 11 , wherein the condition comprises at least one of:

an expiration time;

a length or duration of time;

a change in user demographics;

an instruction to replace the first advertisement; or

a predetermined number of times the first advertisement is permitted to be output.

20. The method of claim 11 , wherein the user device comprises a set top box.

21. A method comprising:

evaluating information associated with a first advertisement for content being broadcast to at least a user device, wherein the information comprises an expiration condition associated with the first advertisement;

determining that the first advertisement has expired based on the expiration condition;

based on determining the first advertisement has expired based on the expiration condition, replacing the first advertisement with a second advertisement; and

sending, to a user device, the second advertisement.

22. The method of claim 21 , wherein said replacing the first advertisement with the second advertisement is in a content item.

23. The method of claim 22 , wherein at least one of:

the second advertisement is sent in the content item; or

the second advertisement and the content item are sent via a non-packet switched network.

24. The method of claim 21 , wherein the content being broadcast is transmitted to, and received by, at least the user device at substantially a same time.

25. The method of claim 21 , further comprising receiving the second advertisement via a packet switched network.

26. The method of claim 21 , wherein the information associated with the first advertisement is received with the first advertisement.

27. The method of claim 21 , wherein the expiration condition indicates an expiration time.

28. The method of claim 21 , wherein the expiration condition indicates an instruction to replace the first advertisement.

29. The method of claim 21 , wherein the second advertisement comprises one or more replacement segments.

30. The method of claim 21 , wherein the user device comprises a set top box.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 29, 2022
From: O'HARE, DAVID ANDREW; MAO, WEIDONG; NAFSHI, ELAD; VICKERS, MARK ANDREW; BROOME, GREGORY ALLEN; KOTAY, SREE
To: COMCAST CABLE COMMUNICATIONS, LLC
Reel/Frame 060357/0813 →
Continuity (5)
Continuation 16790454 · Feb 13, 2020
Continuation 15946464 · Apr 5, 2018
Continuation 15065222 · Mar 9, 2016
Continuation 13927804 · Jun 26, 2013
Related Publication 20220086206A1 · Mar 17, 2022