IP Library › Granted Patent US 12,248,967
Granted Patent B2
US 12,248,967 · App. 17/546,152 · Granted Mar 11, 2025

Dynamic promotional layout management and distribution rules

Inventor: Michael Jacobs (Hod-HaSharon, IL)
Assignee: Sanderling Management Limited
G06Q30/0276G06F3/04817G06F3/0482G06F3/04845G06Q30/02G06Q30/0613G06Q30/0643G06Q50/01H04L51/52H04W4/029
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Quick Facts
Patent No.
US 12,248,967
App. No.
17/546,152
Granted
Mar 11, 2025
Kind
B2
Abstract

Systems, methods and computer readable products are provided for enabling dynamic loading of one or more digital image branding functions associated with one or more distribution rules. A distribution rule is used to target a group of end users that are selected from a dataset mapping a plurality of end-users according to one or more distribution rules. Instructions are forwarded to present an indication the digital image branding function to each member of the end users group.

Claims (46)

1. A computerized method of utilizing a digital content processing function, the computerized method comprising:

employing by a computer system one or more sensors of a client terminal used by an end user to detect or measure a condition of the end user, wherein the computer system includes the client terminal or both the client terminal and a server, and wherein the client terminal includes a display;

collecting by the computer system one or more than one type of data metrics from the one or more sensors;

utilizing by the computer system the one or more than one type of data metrics collected from the one or more than one sensors to determine the condition of the end user;

utilizing by the computer system the collected data metrics to select the digital content processing function or to select and modify the digital content processing function, wherein the utilized data metrics are independent from data in digital content and wherein the digital content is captured or selected by the end user;

presenting by a computer system an indication of the digital content processing function on the display of the client terminal;

receiving an input by the computer system indicating a selection by the end user of the indication of the digital content processing function; and

applying by the computer system the digital content processing function to the digital content to create an output digital content, wherein the output digital content is a combination of the digital content and the digital content processing function.

2. A method according to claim 1 , further comprising sharing by the computer system the output digital content to at least one of a social media network, a digital billboard and an on-line gallery.

3. A method according to claim 2 , further comprising monitoring by the computer system the shared output digital content for certain shared output digital content.

4. A method according to claim 3 , wherein the certain shared output digital content monitored by the computer system is removed by the computer system.

5. A method according to claim 2 , wherein at least one member of at least one social network is allowed to comment on the shared output digital content and wherein the comment is at least one of a textual response and non-textual interaction.

6. A method according to claim 1 , further comprising:

creating by an administrator using the computer system a campaign associated with a respective digital content processing function and wherein the computer system includes:

a hardware processor,

a database, wherein the database stores the digital content processing function, and

a user interface that allows the administrator to manage resources.

7. A method according to claim 6 , wherein information about the end user is stored in the database.

8. A method according to claim 7 , wherein the computer system includes more than one database for storing the digital content processing functions and the end user information.

9. A method according to claim 7 , wherein the campaign is targeting the end user, and wherein the targeting comprises at least one of:

targeting by granting at least one of monetary and non-monetary rewards in response to at least one of sharing the output digital content and a number of times other end users responded to the shared output digital content,

targeting by proactively transmitting notifications to the end user,

targeting by placing a targeted group of end users in an interactive competitive situation, and

targeting by providing incentives for use by the end user.

10. A method according to claim 9 , wherein the measure of the monetary reward is the frequency at which at least one member of at least one social media network at least one of views and responds to the shared output digital content.

11. A method according to claim 7 , wherein the computer system generates end user or campaign analytics for quantifying campaign effectiveness for the digital content processing function.

12. A method according to claim 7 , wherein the selection or selection and modification of the digital content processing function utilizes in combination the data metrics collected from the one or more sensors on the client terminal and end user information queried from the database.

13. A method according to claim 6 , wherein the digital content processing function is associated with a respective distribution rule, wherein the distribution rule targets a second end user who is in a connections list of the end user, and wherein the end user and the second end user are both in at least one social media network.

14. A method according to claim 6 , wherein the digital content processing function is associated with a respective distribution rule, and wherein the distribution rule is based upon a characteristic, an interest, a preference, and/or a match of a certain requirement for the end user.

15. A method according to claim 6 , further comprising managing using the computer system one or more campaigns simultaneously.

16. A method according to claim 6 , wherein the managed resources include a merchant catalog.

17. A method according to claim 6 , wherein the administrator is a brand manager.

18. A method according to claim 1 , wherein the one or more sensors are at least one of an accelerometer, a gyroscope, a light sensor, a temperature sensor, a heart rate monitor, a location determining module, a time-keeping module, a moisture sensor, and an anemometer.

19. A method according to claim 1 , wherein the digital content processing function comprises an overlay function for applying an overlay to the digital content.

20. A method according to claim 1 , wherein the digital content is at least one of a graphical data, a photo, a drawing, a painting, a video file, images extracted from the video file, and an audio file.

21. A method according to claim 1 , wherein more than one type of data metrics are utilized in combination to determine movements or location of the condition of the end user, and wherein the more than one type of data metrics include time data and location data.

22. A method according to claim 1 , wherein the collecting of the one or more data metrics from the one or more sensors includes collecting of current data metrics from the one or more sensors.

23. A method according to claim 1 , wherein the utilizing of the data metrics collected occurs when movement or location of the end user is detected or measured.

24. A method according to claim 1 , wherein the computerized method of utilizing a digital content processing function is integrated with one or more social media platforms.

25. A method according to claim 1 , wherein the computer system enables the end user to purchase at least one of goods and services.

26. A method according to claim 1 , wherein, the digital content processing function is a branding function associated with at least one of a brand and an event.

27. A method according to claim 1 , wherein the digital content is user generated content.

28. A method according to claim 1 , wherein the types of data metrics include accelerometer data, gyroscope data, light data, temperature data, heart rate monitor data, location data, time data, moisture data, and anemometer data.

29. A method according to claim 1 , wherein the digital content processing function includes promotional content.

30. A method according to claim 1 , wherein the digital content processing function is a content processing function that analyzes content depicted in the digital content, identifies a second region within the at least one digital content and applies a processing function to the second region.

31. A method according to claim 1 , further comprising utilizing the data metrics collected from the one or more sensors in order to dynamically change the digital content processing function by the computer system when the data metrics change, and presenting by the computer system an indication of the changed digital content processing function.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 17, 2021
From: JACOBS, MICHAEL
To: SANDERLING MANAGEMENT LIMITED
Reel/Frame 058555/0935 →
Continuity (10)
Continuation 17517774 · Nov 3, 2021
Continuation 17392287 · Aug 3, 2021
Continuation 16166243 · Oct 22, 2018
Continuation 15459010 · Mar 15, 2017
Continuation 15165043 · May 26, 2016
Continuation 14817379 · Aug 4, 2015
Continuation 14327670 · Jul 10, 2014
Continuation PCTIL2014050032 · Jan 13, 2014
Provisional Application 61757277 · Jan 28, 2013
Related Publication 20220101388A1 · Mar 31, 2022
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