IP Library › Patent Application 17565782
Patent Application
App. No. 17/565,782

METHODS AND SYSTEMS FOR DETERMINING REACH INFORMATION

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Quick Facts
Patent No.
US None
App. No.
17/565,782
Abstract

Methods and systems for determining reach information. Watching habits of viewers in a designated market can be analyzed using machine learning algorithms to obtain campaign spot plans. The campaign spot plans can be applied to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information. The TARP pattern information can be translated into reach information determining how many people were uniquely exposed to each campaign spot.

Claims (4)

1 . A method, comprising:

analyzing duplicated watching habits of viewers in a designated market using machine learning algorithms and auto-generated synthetic campaigns to obtain campaign spot plans;

applying the campaign spot plants to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information; and

translating the TARP pattern information into reach information determining how many people were uniquely exposed to each campaign spot.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 22, 2025
From: SINTEC MEDIA LTD.
To: SINTECMEDIA, NYC, INC.
Reel/Frame 071198/0803 →
PATENT SECURITY AGREEMENT (SHORT FORM) Recorded Jun 21, 2023
From: SINTECMEDIA, NYC, INC.; SINTEC MEDIA LTD.
To: SILVER POINT FINANCE, LLC
Reel/Frame 064049/0933 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 8, 2022
From: ABERMAN, SAM
To: SINTEC MEDIA LTD.
Reel/Frame 060136/0112 →