Systems and methods for determining that a media item is being presented

1. A method for determining a level of confidence that an identified media item is currently being presented to a user, comprising:

at a media device having at least one processor and memory:

identifying a media item potentially being presented on the media device;

calculating a level of confidence that the identified media item is currently being presented to the user;

subsequent to the calculating, determining that at least one predetermined event associated with user interaction with the media item has occurred; and

based on the at least one predetermined event, modifying the level of confidence that the identified media item is currently being presented to the user.

2. The method of claim 1 , further comprising, in accordance with a determination that the level of confidence exceeds a predetermined confidence threshold, recommending related media to the user.

3. The method of claim 1 , further comprising, in accordance with a determination that the level of confidence exceeds a predetermined confidence threshold, updating interest data of the user.

4. The method of claim 1 , wherein the at least one predetermined event includes a frequency of input events received from an input device of the media device exceeding predetermined threshold frequency of input events.

5. The method of claim 1 , wherein the at least one predetermined event includes detecting that the user is using another input device to acquire media items.

6. The method of claim 1 , wherein the at least one predetermined event includes a current time that is in a range of times during which the user uses an input device of the media device to instruct the client device to acquire and present media items.

7. The method of claim 1 , wherein the at least one predetermined event includes a current time that is in a range of times during which the user does not use an input device of the media device to instruct the client device to acquire and present media items.

8. The method of claim 1 , wherein the at least one predetermined event includes a time period since a most-recent tune-in event exceeding a predetermined time period.

9. The method of claim 1 , wherein the method further comprises:

determining that the level of confidence is below a predetermined threshold level of confidence; and

re-identifying the media item currently being presented to the user on the output device coupled to the media device.

10. The method of claim 1 , wherein the method further comprises analyzing the media item to identify patterns in the media item, wherein the level of confidence that the identified media item is currently being presented to the user is increased when the patterns includes expected patterns for the media item and wherein the level of confidence that the identified media item is currently being presented to the user is decreased when the patterns do not include expected patterns for the media item.

11. The method of claim 10 , wherein an expected pattern is selected from one or more of an audio watermark in an audio signal of the media item, a video watermark in a video signal of the media item, a channel logo in the video signal of the media item, and a credit roll at a particular time index of the media item.

12. The method of claim 1 , wherein identifying the media item includes identifying the media item based on input events received from an input device of the media device.

13. The method of claim 1 , wherein identifying the media item includes:

analyzing the media item to extract a watermark; and

identifying the media item based on the watermark.

14. The method of claim 1 , wherein identifying the media item includes:

using an optical character recognition technique to extract text from a video signal of the media item; and

identifying the media item based on the extracted text.

15. The method of claim 1 , wherein identifying the media item includes:

issuing a command to a media device to provide information relating to the media item; and

analyzing the information relating to the media item to identify the media item.

16. The method of claim 1 , wherein prior to identifying the media item, the method includes:

receiving, via an input device, a request from a user to access the media item from the media device;

acquiring the media item using the media device; and

presenting the media item to the user on an output device associated with the media device.

17. The method of claim 1 , wherein the media device is a television set top box.

18. The method of claim 1 , wherein the media device includes an input device that is distinct from an output device.

19. A media device comprising:

at least one processor that is configured to:

identify a media item potentially being presented on the media device;

calculate a level of confidence that the identified media item is currently being presented to the user;

subsequent to the calculating, determine that at least one predetermined event associated with user interaction with the media item has occurred; and

based on the at least one predetermined event, modify the level of confidence that the identified media item is currently being presented to the user.

20. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method, the method comprising:

identifying a media item potentially being presented on a media device;

calculating a level of confidence that the identified media item is currently being presented to the user;

subsequent to the calculating, determining that at least one predetermined event associated with user interaction with the media item has occurred; and

based on the at least one predetermined event, modifying the level of confidence that the identified media item is currently being presented to the user.