Systems and methods for collaborative offer generation
Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.
1. A computerized method for offer democratization, the method comprising:
calculating a return on investment (ROI) function by aggregating consumers by descending value for each consumer and using a number of consumers targeted by offer, wherein the value for each consumer is calculated using shopper weights and transaction log data, and wherein the shopper weights are retailer specific;
determining a desired ROI;
generating the offer based upon the desired ROI and the ROI function; and
presenting the offer in a marketplace for review and acceptance by a plurality of retailers.
2. The method of claim 1 , wherein the value for each consumer is further calculated using transaction logs, product data, and prior offers.
3. The method of claim 2 , wherein the value for each consumer is a predicted value based upon the offer structure.
4. The method of claim 2 , wherein the value for each consumer is associated with actual transaction log data.
5. The method of claim 1 , wherein the aggregating includes bucketizing consumers by their value.
6. The method of claim 5 , wherein the average value for the consumers for each bucket are multiplied by the number of consumers in the bucket to generate an ROI value for the bucket.
7. The method of claim 6 , wherein the desired ROI is compared against the ROI value for the bucket, to determine how many buckets of consumers to extend the offer to.
8. The method of claim 1 , further comprising calculating a percentage of cost that a manufacturer pays of the offer based upon the desired ROI.
9. The method of claim 8 , wherein the percentage is linearly correlated with the ROI.
10. The method of claim 1 , further comprising optimizing the offer structure for winning variables using transaction log data.
11. A computer program product stored on non-transitory computer memory, which when executed by a computer system performs the steps of:
calculating a return on investment (ROI) function by aggregating consumers by descending value for each consumer and using a number of consumers targeted by offer, wherein the value for each consumer is calculated using shopper weights and transaction log data, and wherein the shopper weights are retailer specific;
determining a desired ROI;
generating the offer based upon the desired ROI and the ROI function; and
presenting the offer in a marketplace for review and acceptance by a plurality of retailers.
12. The computer program product of claim 11 , wherein the value for each consumer is further calculated using transaction logs, product data, and prior offers.
13. The computer program product of claim 12 , wherein the value for each consumer is a predicted value based upon the offer structure.
14. The computer program product of claim 12 , wherein the value for each consumer is associated with actual transaction log data.
15. The computer program product of claim 11 , wherein the aggregating includes bucketizing consumers by their value.
16. The computer program product of claim 15 , wherein the average value for the consumers for each bucket are multiplied by the number of consumers in the bucket to generate an ROI value for the bucket.
17. The computer program product of claim 16 , wherein the desired ROI is compared against the ROI value for the bucket, to determine how many buckets of consumers to extend the offer to.
18. The computer program product of claim 11 , further comprising calculating a percentage of cost that a manufacturer pays of the offer based upon the desired ROI.
19. The computer program product of claim 18 , wherein the percentage is linearly correlated with the ROI.
20. The computer program product of claim 11 , further comprising optimizing the offer structure for winning variables using transaction log data.