Granted Patent B2

US 12,625,981 · App. 17/638,943 · Granted May 12, 2026

Inventors: Yijian Bai (San Ramon, CA); Gang Wang (Frederick, MD)

Assignee: Google LLC

G06F21/606G06N20/00

Abstract

Claims (68)

1 . A computer-implemented method comprising:

receiving, by a client device, a first content page comprising a digital component comprising computer-readable instructions for initiating uploads of user profiles for use in training machine learning models;

presenting, by the client device, the digital component with the first content page;

receiving, by an application running on the client device, a request generated based on the computer-readable instructions to upload a user profile of a user of the client device to a machine learning platform, wherein the computer-readable instructions initiate the request in response to detecting of an occurrence of an event related to interaction or non-interaction with the digital component presented with the first content page within a specified time frame, wherein the event is an interaction event if a user interaction with the digital component is detected within the specified time frame, and wherein the event is a non-interaction event if user interaction with the digital component is not detected within the specified time frame; and

in response to receiving the request:

obtaining, by the application, a user profile request data element comprising a model identifier for a machine learning model and one or more characteristics of at least one of the digital component or the first content page;

obtaining, by the application, a user profile for a user of the client device;

obtaining, by the application and for use in training the machine learning model, contextual signals that were provided to one or more content platforms to enable the one or more content platforms to select digital components for presentation with the first content page; and

transmitting, by the application and to the machine learning platform, a set of data comprising the user profile, the one or more characteristics, the contextual signals, the model identifier, and data indicating whether the event is the interaction event or the non-interaction event.

2 . The computer-implemented method of claim 1 , wherein the user profile request data element comprises a token received from a content platform that provided the digital component, the token comprising (i) a set of content comprising the model identifier, the data indicating the one or more characteristics, a domain of the content platform, and (ii) a digital signature of the set of content generated using an encryption key of the content platform.

3 . The computer-implemented method of claim 2 , further comprising verifying, by the application, the digital signature prior to transmitting the set of data to the machine learning platform.

4 . The computer-implemented method of claim 1 , wherein the event comprises an interaction event, the method further comprising, in response to detecting the occurrence of the interaction event, storing, at the client device, the contextual signals, the one or more characteristics of the digital component, and the user profile.

5 . The computer-implemented method of claim 4 , further comprising:

in response to detecting the occurrence of the interaction event, accessing, by the client device, a second content page provided by a second content provider different from a first content provider that provided the first content page, wherein the second content page comprises a tag comprising computer-readable code;

receiving, from the tag, a request for the contextual signals, the one or more characteristics of the digital component and the user profile;

encrypting, by the application, the contextual signals, the one or more characteristics of the digital component and the user profile; and

transmitting, to a content platform that provided the digital component, the encrypted contextual signals, the encrypted one or more characteristics of the digital component, and the encrypted user profile.

6 . The computer-implemented method of claim 5 , further comprising:

detecting, by the computer-readable code of the tag, a conversion event; and

transmitting, by the computer-readable code of the tag, a conversion notification for the conversion event to the content platform.

7 . The computer-implemented method of claim 1 , further comprising:

for each of one or more digital components:

sending, by the application, an inference request for the digital component to the machine learning platform, wherein the inference request comprises one or more of the user profile, the contextual signals, or characteristics of the first content page;

receiving, from the machine learning platform, a predicted performance measure for the digital component, wherein the predicted performance measure is based on the user profile and one or more trained machine learning models trained by the machine learning platform;

determining, based on the predicted performance, a selection value for the digital component; and

selecting a given digital component for display at the client device based at least on the selection value for each of the one or more digital components.

8 . The computer-implemented method of claim 7 , wherein the inference request for the digital component to the machine learning platform further comprises the one or more characteristics of the digital component, the characteristics of the first content page and the contextual signals.

9 . The computer-implemented method of claim 7 , wherein the predicted performance comprises one of a predicted user interaction rate for the digital component, a predicted conversion rate, or a predicted conversion value for the digital component.

10 . The computer-implemented method of claim 7 , wherein the predicted performance is based on a performance of the digital component for k nearest neighbor profiles, that are determined, based on the one or more machine learning models, to be k most similar user profiles to the user profile for the user of the client device.

11 . The computer-implemented method of claim 1 , further comprising:

receiving, from a first multi-party computation (MPC) computer of the machine learning platform, a first secret share of an inference result for a first digital component;

receiving, from each of one or more second MPC computers of the machine learning platform, a second secret share of the inference result for the digital component;

determining, based on the first secret share and each second secret share, a predicted performance measure for the digital component represented by the inference result;

selecting the digital component for display at the client device based on the predicted performance measure; and

displaying the digital component.

12 . The computer-implemented method of claim 5 , wherein the machine learning platform comprises two or more multi-party computation (MPC) computers that use a secure MPC process to train a machine learning model to predict a performance measure of the digital component using the encrypted contextual signals, the encrypted one or more characteristics of the digital component, the encrypted user profile and data received from client devices of one or more additional users.

13 . The computer-implemented method of claim 12 , wherein the two or more MPC computers train the machine learning model without accessing the encrypted contextual signals, the encrypted one or more characteristics of the digital component, or the encrypted user profile in cleartext.

14 . The computer-implemented method of claim 1 , wherein obtaining, by the application, a user profile for a user of the client device comprises selecting, by the application, the user profile based at least in part on the model identifier.

15 . The computer-implemented method of claim 1 , wherein:

obtaining the user profile comprises generating, by the application, a first secret share of the user profile and a second secret share of the user profile; and

transmitting the set of data comprises transmitting the first secret share to a first computing system of the machine learning platform and transmitting the second secret share to a second computing system.

16 . A system comprising:

one or more processors; and

one or more memories having stored thereon computer readable instructions configured to cause the one or more processors to perform operations comprising:

receiving, by a client device, a first content page comprising a digital component comprising computer-readable instructions for initiating uploads of user profiles for use in training machine learning models;

presenting, by the client device, the digital component with the first content page;

receiving, by an application running on the client device, a request generated based on the computer-readable instructions to upload a user profile of a user of the client device to a machine learning platform, wherein the computer-readable instructions initiate the request in response to detecting of an occurrence of an event related to interaction or non-interaction with the digital component presented with the first content page within a specified time frame, wherein the event is an interaction event if a user interaction with the digital component is detected within the specified time frame, and wherein the event is a non-interaction event if user interaction with the digital component is not detected within the specified time frame; and

in response to receiving the request:

obtaining, by the application, a user profile request data element comprising a model identifier for a machine learning model and one or more characteristics of at least one of the digital component or the first content page;

obtaining, by the application, a user profile for a user of the client device;

obtaining, by the application and for use in training the machine learning model, contextual signals that were provided to one or more content platforms to enable the one or more content platforms to select digital components for presentation with the first content page; and

transmitting, by the application and to the machine learning platform, a set of data comprising the user profile, the one or more characteristics, the contextual signals, the model identifier, and data indicating whether the event is the interaction event or the non-interaction event.

17 . The system of claim 16 , wherein the user profile request data element comprises a token received from a content platform that provided the digital component, the token comprising (i) a set of content comprising the model identifier, the data indicating the one or more characteristics, a domain of the content platform, and (ii) a digital signature of the set of content generated using an encryption key of the content platform.

18 . The system of claim 16 , wherein the event comprises an interaction event and wherein the operations comprise, in response to detecting the occurrence of the interaction event, storing, at the client device, the contextual signals, the one or more characteristics of the digital component, and the user profile.

19 . The system of claim 18 , wherein the operations comprise:

in response to detecting the occurrence of the interaction event, accessing, by the client device, a second content page provided by a second content provider different from a first content provider that provided the first content page, wherein the second content page comprises a tag comprising computer-readable code;

receiving, from the tag, a request for the contextual signals, the one or more characteristics of the digital component and the user profile;

encrypting, by the application, the contextual signals, the one or more characteristics of the digital component and the user profile; and

transmitting, to a content platform that provided the digital component, the encrypted contextual signals, the encrypted one or more characteristics of the digital component, and the encrypted user profile.

20 . A non-transitory computer readable medium storing instructions that, when executed by one or more data processing apparatuses, cause the one or more data processing apparatuses to perform operations comprising:

receiving, by a client device, a first content page comprising a digital component comprising computer-readable instructions for initiating uploads of user profiles for use in training machine learning models;

presenting, by the client device, the digital component with the first content page;

receiving, by an application running on the client device, a request generated based on the computer-readable instructions to upload a user profile of a user of the client device to a machine learning platform, wherein the computer-readable instructions initiate the request in response to detecting of an occurrence of an event related to interaction or non-interaction with the digital component presented with the first content page within a specified time frame, wherein the event is an interaction event if a user interaction with the digital component is detected within the specified time frame, and wherein the event is a non-interaction event if user interaction with the digital component is not detected within the specified time frame; and

in response to receiving the request:

obtaining, by the application, a user profile request data element comprising a model identifier for a machine learning model and one or more characteristics of at least one of the digital component or the first content page;

obtaining, by the application, a user profile for a user of the client device;

obtaining, by the application and for use in training the machine learning model, contextual signals that were provided to one or more content platforms to enable the one or more content platforms to select digital components for presentation with the first content page; and

transmitting, by the application and to the machine learning platform, a set of data comprising the user profile, the one or more characteristics, the contextual signals, the model identifier, and data indicating whether the event is the interaction event or the non-interaction event.

Assignments (1)

Continuity (1)

References Cited (20)