Systems and methods for determining correlative analytics for online and offline electronic transaction events
Systems and methods are disclosed for generating consumer analytics for products placed in online shopping carts. A profiler computing system generates a unique tacking profile for associating purchase events by a purchaser. Payment vehicle data and a tracking element are associated with the identified purchaser profile. The purchaser profile may be generated based on purchase information associated with an initial purchase event by the purchaser. The profiler computing system determines whether products abandoned in online shopping carts are purchased at brick-and-mortar affiliates or other merchant forums. Other embodiments are described and claimed.
1. A method of generating consumer analytics for products placed in online shopping carts, the method comprising:
receiving, by at least one processor of a computing system, an indication of a product placed by a purchaser in an online shopping cart associated with a first online merchant, wherein the purchaser places the product in the online shopping cart via a user device of the purchaser, wherein the computing system and the user device are connected via an electronic network;
identifying, by the at least one processor of the computing system, a unique tracking identifier associated with the user device of the purchaser;
based on the received indication of the product placed in the online shopping cart, starting, by the at least one processor of the computing system, a timer configured to provide first time-stamp information indicating when the product was placed in the online shopping cart;
receiving, by the at least one processor of the computing system, an indication that the purchaser completed a purchase transaction of a matching product at a forum of a second merchant;
based on the received indication that the purchaser completed the purchase transaction of the matching product, stopping the timer, by the at least one processor of the computing system, the timer further configured to provide second time-stamp information of the completed purchase transaction;
calculating, by the at least one processor of the computing system, a time accrual measuring between the first time-stamp information and the second time-stamp information;
appending, by the at least one processor of the computing system, the unique tracking identifier to include the calculated time accrual and information of the completed purchase transaction; and
reporting, by the at least one processor of the computing system, the calculated time accrual and information of the completed purchase transaction to a receiving entity.
2. The method of claim 1 , wherein the second merchant is different than the first online merchant.
3. The method of claim 1 , wherein the forum is online.
4. The method of claim 1 , wherein the forum is a brick-and-mortar location of the second merchant.
5. The method of claim 1 , wherein the unique tracking identifier associated with the user device of the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
6. The method of claim 1 , further comprising:
based on the received indication that the purchaser completed the purchase transaction of the matching product at forum of the second merchant, reporting, by the at least one processor of the computing system, to the receiving entity that the completed purchase transaction is at least one of an online shopping cart abandonment associated with the first online merchant and a lost sale associated with the first online merchant.
7. The method of claim 1 , wherein the matching product relates to the product placed in the online shopping cart by a matching characteristic, wherein the matching characteristic is one of a model number, manufacturer part number, stock keeping unit (SKU), and international standard book number (ISBN).
8. A device for generating consumer analytics for products placed in online shopping carts, the device comprising:
a memory configured to store instructions; and
a processor configured to execute the instructions to perform a method comprising:
receiving an indication of a product placed by a purchaser in an online shopping cart associated with a first online merchant, wherein the purchaser places the product in the online shopping cart via a user device of the purchaser, wherein the device and the user device are connected via an electronic network;
identifying a unique tracking identifier associated with the user device of the purchaser;
based on the received indication of the product placed in the online shopping cart, starting a timer configured to provide first time-stamp information indicating when the product was placed in the online shopping cart;
receiving an indication that the purchaser completed a purchase transaction of a matching product at a forum of a second merchant;
based on the received indication that the purchaser completed the purchase transaction of the matching product, stopping the timer, the timer further configured to provide second time-stamp information of the completed purchase transaction;
calculating a time accrual measuring between the first time-stamp information and the second time-stamp information;
appending the unique tracking identifier to include the calculated time accrual and information of the completed purchase transaction; and
reporting the calculated time accrual and information of the completed purchase transaction to a receiving entity.
9. The device of claim 8 , wherein the second merchant is different than the first online merchant.
10. The device of claim 8 , wherein the forum is online.
11. The device of claim 8 , wherein the forum is a brick-and-mortar location of the second merchant.
12. The device of claim 8 , wherein the unique tracking identifier associated with the user device of the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
13. The device of claim 8 , wherein the method further comprises:
based on the received indication that the purchaser completed the purchase transaction of the matching product at forum of the second merchant, reporting to the receiving entity that the completed purchase transaction is at least one of an online shopping cart abandonment associated with the first online merchant and a lost sale associated with the first online merchant.
14. The device of claim 8 , wherein the matching product relates to the product placed in the online shopping cart by a matching characteristic, wherein the matching characteristic is one of a model number, manufacturer part number, stock keeping unit (SKU), and international standard book number (ISBN).
15. A non-transitory computer-readable medium configured to store instructions that, when executed by a processor for generating consumer analytics for products placed in online shopping carts, are configured to cause the processor to perform a method comprising:
receiving an indication of a product placed by a purchaser in an online shopping cart associated with a first online merchant, wherein the purchaser places the product in the online shopping cart via a user device of the purchaser, wherein the processor and the user device are connected via an electronic network;
identifying a unique tracking identifier associated with the user device of the purchaser;
based on the received indication of the product placed in the online shopping cart, starting a timer configured to provide first time-stamp information indicating when the product was placed in the online shopping cart;
receiving an indication that the purchaser completed a purchase transaction of a matching product at a forum of a second merchant;
based on the received indication that the purchaser completed the purchase transaction of the matching product, stopping the timer, the timer further configured to provide second time-stamp information of the completed purchase transaction;
calculating a time accrual measuring between the first time-stamp information and the second time-stamp information;
appending the unique tracking identifier to include the calculated time accrual and information of the completed purchase transaction; and
reporting the calculated time accrual and information of the completed purchase transaction to a receiving entity.
16. The non-transitory computer-readable medium of claim 15 , wherein the second merchant is different than the first online merchant.
17. The non-transitory computer-readable medium of claim 15 , wherein the forum is online.
18. The non-transitory computer-readable medium of claim 15 , wherein the forum is a brick-and-mortar location of the second merchant.
19. The non-transitory computer-readable medium of claim 15 , wherein the unique tracking identifier associated with the user device of the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
20. The non-transitory computer-readable medium of claim 15 , wherein the method further comprises:
based on the received indication that the purchaser completed the purchase transaction of the matching product at forum of the second merchant, reporting to the receiving entity that the completed purchase transaction is at least one of an online shopping cart abandonment associated with the first online merchant and a lost sale associated with the first online merchant.