Guided personal identity based actions

1. A system comprising:

hardware processing circuitry configured to perform operations comprising:

receiving an action from a first device of a first user;

generating a QR code that visually represents an identifier of the action and includes a graphical element representing the action, the graphical element comprising an animation embedded within at least a portion of a machine readable code of the QR code;

causing presentation of the QR code on the first device;

determining that a second device of a second user has interacted with the QR code presented on the first device; and

in response to determining that the second device has interacted with the QR code presented on the first device:

generating a user interface that includes an option to automatically include a current location of the second device in a message transmitted to the first device;

causing presentation of the generated user interface on the second device; and

disabling one or more options presented in the user interface to make one or more options unavailable to the second user based on a device type or device model of the second device.

2. The system of claim 1 , wherein the operations further comprise:

causing the QR code to be presented on the first device in response to detecting a swipe gesture along a particular direction across a display of the first device that navigates through multiple QR codes.

3. The system of claim 1 , wherein the operations further comprise:

obtaining a condition associated with the action linked to the QR code;

accessing data associated with the second user; and

determining that the data associated with the second user satisfies the condition associated with the action linked to the QR code.

4. The system of claim 1 , wherein the operations further comprise:

determining the device type or the device model of the second device;

emphasizing a first of the one or more options presented in the user interface over a second option of the one or more options based on the device type or device model of the second device.

5. The system of claim 1 , wherein the operations further comprise:

updating a metric corresponding to the QR code in response to determining that the second device of the second user has interacted with the QR code presented on the first device; and

causing the metric to be presented on the first device of the first user.

6. The system of claim 1 , wherein the operations further comprise:

emphasizing a first of the one or more options presented in the user interface over a second option of the one or more options based on the device type or device model of the second device.

7. The system of claim 1 , wherein the action comprises multiple user-specified actions received from the first device, each of the multiple user-specified actions pertains to the first user and uses data of the first user when performed, the operations further comprising identifying the first user and the second user on a social network and forming a relationship between the first user and the second user on the social network in response to determining based on the data that the first user and the second user are not connected on the social network.

8. The system of claim 1 , wherein the operations further comprise:

accessing user data of the second user stored on the second device;

determining a preference of the second user based on an analysis of the user data of the second user, the preference being indicative of a preference to perform certain actions;

identifying a particular user-specified action from among multiple user-specified actions according to the preference of the second user; and

generating the user interface to include an additional option to perform the particular user-specified action.

9. The system of claim 1 , wherein the operations further comprise:

identifying a particular user-specified action from among multiple user-specified actions according to a preference of the second user; and

generating the user interface to include an additional option to perform the particular user-specified action.

10. A method comprising:

receiving an action from a first device of a first user;

generating a QR code that visually represents an identifier of the action and includes a graphical element representing the action, the graphical element comprising an animation embedded within at least a portion of a machine readable code of the QR code;

causing presentation of the QR code on the first device;

determining that a second device of a second user has interacted with the QR code presented on the first device; and

in response to determining that the second device has interacted with the QR code presented on the first device:

generating a user interface that includes an option to automatically include a current location of the second device in a message transmitted to the first device;

causing presentation of the generated user interface on the second device; and

disabling one or more options presented in the user interface to make one or more options unavailable to the second user based on a device type or device model of the second device.

11. The system of claim 1 , wherein the operations further comprise:

generating a metric that includes an access count incremented each time an interaction with the QR code is detected.

12. The system of claim 1 , wherein the operations further comprise

associating contextual data with each instance of an interaction with the QR code, the contextual data comprising a representation of a geographical location from which the interaction is detected, a time of day during which the interaction is detected, or a device type used to interact with the QR code.

13. The system of claim 1 , wherein the operations further comprise:

identifying a characteristic corresponding to the identifier by analyzing contextual data associated with each instance of an interaction with the QR code; and

causing presentation of the identified characteristic on the first device of the first user.

14. The system of claim 1 , wherein the operations further comprise:

identifying a density of clusterings of scans within a certain geolocation based on contextual data comprising a representation of a geographical location from which an interaction with the QR code is detected;

based on the density, determining that a number of scans within the certain geolocation has reached a threshold; and

in response to determining that the number of scans within the certain geolocation has reached a threshold, disabling performance of the action in the certain geolocation.

15. The system of claim 1 , wherein the operations further comprise displaying a geographical location from which an interaction with the QR code is detected including a latitude, longitude, altitude and time stamp for a particular time period on the first device of the first user.

16. The method of claim 10 , comprising:

emphasizing a first of one or more options presented in the user interface over a second option of the one or more options based on a device type or device model of the second device.

17. A non-transitory computer readable storage medium comprising instructions that when executed by hardware processing circuitry cause the hardware processing circuitry to perform operations, the operations comprising:

receiving an action from a first device of a first user;

generating a QR code that visually represents an identifier of the action and includes a graphical element representing the action, the graphical element comprising an animation embedded within at least a portion of a machine readable code of the QR code;

causing presentation of the QR code on the first device;

determining that a second client device of a second user has interacted with the QR code presented on the first device; and

in response to determining that the second device has interacted with the QR code presented on the first device:

generating a user interface that includes an option to automatically include a current location of the second device in a message transmitted to the first device;

causing presentation of the generated user interface on the second device; and

disabling one or more options presented in the user interface to make one or more options unavailable to the second user based on a device type or device model of the second device.

18. The non-transitory computer readable storage medium of claim 17 , wherein the operations further comprise:

causing the QR code to be presented on the first device in response to detecting a swipe gesture along a particular direction across a display of the first device that navigates through multiple QR codes.

19. The non-transitory computer readable storage medium of claim 17 , wherein the operations further comprise:

obtaining a condition associated with the action linked to the QR code;

accessing data associated with the second user; and

determining that the data associated with the second user satisfies the condition associated with the action linked to the QR code.

20. The non-transitory computer readable storage medium of claim 17 , wherein the operations further comprise:

emphasizing a first of the one or more options presented in the user interface over a second option of the one or more options based on the device type or device model of the second device.