IP Library Granted Patent US 11,960,647
Granted Patent B2
US 11,960,647 · App. 17/959,728 · Granted Apr 16, 2024

Content display device, content display method, and storage medium using gazing point identification based on line-of-sight direction detection

Inventor: Shinya Niioka (Tokyo, JP)
Assignee: SHARP NEC DISPLAY SOLUTIONS, LTD.
G06F3/013G06F3/14
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Quick Facts
Patent No.
US 11,960,647
App. No.
17/959,728
Granted
Apr 16, 2024
Kind
B2
Abstract

A content display device includes a line-of-sight direction detection unit, a gazing point identification unit, a gazing content identification unit, and a display control unit. The line-of-sight direction detection unit is configured to detect a line-of-sight direction of a person located in a vicinity of a display region in which a plurality of contents are simultaneously displayed. The gazing point identification unit is configured to, based on the line-of-sight direction, identify a gazing point in the display region of the person. The gazing content identification unit is configured to, based on a distribution of the gazing point detected in a predetermined period, identify a gazing content at which the person is gazing. The display control unit configured to determine a display mode of each of the plurality of contents, based on a result of identifying the gazing content, and display each of the plurality of contents in the display mode determined.

Claims (54)

1. A content display device comprising:

line-of-sight direction detection circuitry configured to detect a line-of-sight direction of a person located in a vicinity of a display region in which a plurality of contents are simultaneously displayed;

gazing point identification circuitry configured to, based on the line-of-sight direction, identify a gazing point in the display region of the person;

gazing content identification circuitry configured to, based on a distribution of the gazing point detected in a predetermined period, identify a gazing content at which the person is gazing; and

display control circuitry configured to

determine a display mode of each of the plurality of contents, based on a result of identifying the gazing content, and

display each of the plurality of contents in the display mode determined,

wherein the display control circuitry is further configured to

calculate an evaluation value of each of the plurality of contents, using a ratio of a total number of gazing points for each of the plurality of contents to a total number of gazing points for all of the plurality of contents detected in the predetermined period, and

determine a display size of each of the plurality of contents, based on the evaluation value calculated for each of the plurality of contents.

2. The content display device according to claim 1 , wherein

the display control circuitry is further configured to determine a display position of each of the plurality of contents, based on position information of the person corresponding to each of the plurality of contents.

3. The content display device according to claim 1 , wherein

the display control circuitry is further configured to,

according to a display order and a display time determined based on the evaluation value calculated for each of the plurality of contents, display the plurality of contents in the display region while switching the plurality of contents.

4. The content display device according to claim 1 , further comprising:

preference information collection circuitry configured to

communicate with a terminal owned by the person located in the vicinity of the display region, and

collect preference information of the person; and

display content selection circuitry configured to, based on a result of collecting the preference information, select the plurality of contents to be displayed in the display region.

5. A content display method for a computer comprising:

detecting a line-of-sight direction of a person located in a vicinity of a display region in which a plurality of contents are simultaneously displayed;

based on the line-of-sight direction, identifying a gazing point in the display region of the person;

based on a distribution of the gazing point detected in a predetermined period, identifying a gazing content at which the person is gazing;

determining a display mode of each of the plurality of contents, based on a result of identifying the gazing content; and

displaying each of the plurality of contents in the display mode determined,

wherein the content display method further comprises:

calculating an evaluation value of each of the plurality of contents, using a ratio of a total number of gazing points for each of the plurality of contents to a total number of gazing points for all of the plurality of contents detected in the predetermined period; and

determining a display size of each of the plurality of contents, based on the evaluation value calculated for each of the plurality of contents.

6. The content display method according to claim 5 , further comprising:

determining a display position of each of the plurality of contents, based on position information of the person corresponding to each of the plurality of contents.

7. The content display method according to claim 5 , further comprising:

according to a display order and a display time determined based on the evaluation value calculated for each of the plurality of contents, displaying the plurality of contents in the display region while switching the plurality of contents.

8. The content display method according to claim 5 , further comprising:

communicating with a terminal owned by the person located in the vicinity of the display region;

collecting preference information of the person; and

based on a result of collecting the preference information, selecting the plurality of contents to be displayed in the display region.

9. A content display method for a computer comprising:

detecting a line-of-sight direction of a person located in a vicinity of a display region in which a plurality of contents are simultaneously displayed;

based on the line-of-sight direction, identifying a gazing point in the display region of the person;

based on a distribution of the gazing point detected in a predetermined period, identifying a gazing content at which the person is gazing;

determining a display mode of each of the plurality of contents, based on a result of identifying the gazing content; and

displaying each of the plurality of contents in the display mode determined,

wherein the content display method further comprises:

calculating an evaluation value of each of the plurality of contents, using a ratio of a total number of gazing points for each of the plurality of contents to a total number of gazing points for all of the plurality of contents detected in the predetermined period; and

according to a display order and a display time determined based on the evaluation value calculated for each of the plurality of contents, displaying the plurality of contents in the display region while switching the plurality of contents.

10. The content display method according to claim 9 , further comprising:

determining a display size of each of the plurality of contents, based on the evaluation value calculated for each of the plurality of contents.

11. The content display method according to claim 9 , further comprising:

determining a display position of each of the plurality of contents, based on position information of the person corresponding to each of the plurality of contents.

12. The content display method according to claim 9 , further comprising:

communicating with a terminal owned by the person located in the vicinity of the display region;

collecting preference information of the person; and

based on a result of collecting the preference information, selecting the plurality of contents to be displayed in the display region.

Assignments (2)
MERGER Recorded Jun 26, 2026
From: SHARP NEC DISPLAY SOLUTIONS, LTD.
To: SHARP KABUSHIKI KAISHA
Reel/Frame 075830/0213 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 5, 2022
From: NIIOKA, SHINYA
To: SHARP NEC DISPLAY SOLUTIONS, LTD.
Reel/Frame 061313/0646 →
Continuity (2)
Continuation PCTJP2020017707 · Apr 24, 2020
Related Publication 20230036042A1 · Feb 2, 2023
Cited By (1)
US 12,401,892