IP Library › Granted Patent US 11,682,015
Granted Patent B2
US 11,682,015 · App. 17/967,851 · Granted Jun 20, 2023

Multi-layer digital asset architecture for virtual and mixed reality environments

Inventors: Christopher Andon (Portland, OR); Hien Tommy Pham (Beaverton, OR); David S. Nay (Novi, MI)
Assignee: NIKE, Inc.
G06Q20/401G06Q20/3825G06Q30/0277G06T11/001G06T11/60G06Q2220/00
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Quick Facts
Patent No.
US 11,682,015
App. No.
17/967,851
Granted
Jun 20, 2023
Kind
B2
Abstract

A method of displaying a multi-layer digital asset in a digital environment includes retrieving, from a digital blockchain ledger, data associated with a first, primary non fungible cryptographic token (NFT) and data associated with a second, sub-asset NFT. The data associated with the first NFT identifies a first retrieval location of a first digital graphics file that is representative of a primary digital asset. The data associated with the second NFT identifies a second retrieval location of a second digital graphics file. The method includes retrieving, the first digital graphics file from the first retrieval location, retrieving the second digital graphics file from the second retrieval location, layering an image from the second digital graphics file onto the primary digital asset to form the multi-layer digital asset, and displaying the multi-layer digital asset in a digital environment.

Claims (46)

1. A method of displaying a multi-layer digital asset in a digital environment, the method comprising:

retrieving, from a digital blockchain ledger, data associated with a first, primary non fungible cryptographic token (NFT), the data comprising a first pointer identifying a first retrieval location of a first digital graphics file, wherein the first digital graphics file is representative of a primary digital asset;

retrieving, from the digital blockchain ledger, data associated with a second, sub-asset NFT, the data comprising a second pointer identifying a second retrieval location of a second digital graphics file;

retrieving, the first digital graphics file via the first retrieval location;

retrieving the second digital graphics file via the second retrieval location;

layering an image from the second digital graphics file onto the primary digital asset to form the multi-layer digital asset; and

displaying the multi-layer digital asset in a digital environment.

2. The method of claim 1 , wherein the second, sub-asset NFT is an advertising asset and wherein the image from the second digital graphics file comprises an advertising logo or indicia.

3. The method of claim 2 , wherein the second retrieval location comprises a marketplace having a plurality of advertising logos or indicia.

4. The method of claim 2 , wherein displaying the multi-layer digital asset comprises displaying the multi-layer digital asset in combination with a character avatar, wherein the character avatar is controlled within the digital environment by a user.

5. The method of claim 4 , wherein the second NFT further comprises a self-executing contract, the self-contract comprising digital software code that when executed automatically transfers an amount of value to an account associated with the user following the displaying of the multi-layer digital asset in the digital environment.

6. The method of claim 5 , wherein the amount of value is defined within the digital software code of the self-executing contract.

7. The method of claim 6 , wherein the character avatar comprises a plurality of attributes; and wherein the amount of value is, in part, a function of at least one attribute of the plurality of attributes.

8. The method of claim 5 , wherein the amount of value is a first amount of value;

wherein the data of the first NFT further includes an identification of a creator of the primary digital asset; and

wherein the digital software code, when executed, automatically transfers a second amount of value to an account associated with the creator of the primary digital asset.

9. The method of claim 5 , wherein the amount of value is a first amount of value;

wherein the digital software code, when executed, automatically transfers a second amount of value to an account associated with a creator of the digital environment.

10. The method of claim 4 , wherein the primary digital asset is an article of apparel or footwear operative to be worn by the character avatar.

11. The method of claim 10 , wherein the primary digital asset is a sports jersey.

12. The method of claim 1 , wherein layering the image from the second digital graphics file on the primary digital asset comprises fully masking a portion of the primary digital asset to alter a color of the primary digital asset.

13. The method of claim 1 , wherein the second, sub-asset NFT is a feature asset, and wherein the image from the second digital graphics file comprises a partially transparent overlay; and

wherein layering the image from the second digital graphics file on the primary digital asset comprises overlaying the primary digital asset with the partially transparent overlay such that the primary digital asset is at least partially visible through the overlay.

14. The method of claim 13 , wherein the partially transparent overlay comprises at least one of: flames; electricity; or dust clouds.

15. The method of claim 1 , wherein displaying the multi-layer digital asset comprises displaying the multi-layer digital asset in combination with a character avatar, wherein the character avatar is controlled within the digital environment by a user, the character avatar further comprising a plurality of character attributes operative to influence how the character avatar behaves or performs within the digital environment;

wherein the second, sub-asset NFT is a feature asset and includes data comprising at least one performance attribute; and

the method further comprising modifying at least one of the plurality of character attributes according to the at least one performance attribute of the second, sub-asset NFT.

16. The method of claim 15 , wherein the modifying of the at least one of the plurality of character attributes diminishes as a function of an amount of time or use of the second, sub-asset NFT within the digital environment.

17. The method of claim 15 , wherein the second, sub-asset NFT comprises a third pointer that identifies a third retrieval location of a third digital graphics file;

the method further comprising:

retrieving the third digital graphics file from the third retrieval location; and

displaying an image from the third digital graphics file within the digital environment.

18. The method of claim 17 , wherein the image from the third digital graphics file comprises an image of a trading card or patent.

19. The method of claim 1 , further comprising:

receiving from an external source, an indication that an event has occurred; and

wherein displaying the multi-layer digital asset occurs only after receipt of the indication that the event has occurred.

20. The method of claim 19 , wherein the event is an event or occurrence occurring outside of the digital environment.

21. The method of claim 20 , wherein the event is a real-world event or occurrence.

22. The method of claim 21 , wherein the external source is a blockchain oracle.

23. The method of claim 19 , wherein the event is a user crossing a geofence boundary.

24. The method of claim 1 , wherein the second NFT is held in a first digital wallet or account;

the method further comprising:

transferring or making a request to transfer the second NFT to a second digital wallet or account;

appending or making a request to append an indication of the transfer of the second NFT in the data of the first NFT; and

removing the image from the multi-layer digital asset.

25. The method of claim 1 , wherein the digital environment is an augmented reality or mixed reality environment.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 18, 2022
From: ANDON, CHRISTOPHER; PHAM, HIEN TOMMY
To: NIKE, INC.
Reel/Frame 061448/0123 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 18, 2022
From: NAY, DAVID S.
To: QUINN IP LAW
Reel/Frame 061448/0139 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 18, 2022
From: QUINN IP LAW
To: NIKE, INC.
Reel/Frame 061448/0142 →
Continuity (3)
Continuation 17701237 · Mar 22, 2022
Provisional Application 63164271 · Mar 22, 2021
Related Publication 20230043332A1 · Feb 9, 2023
Cited By (1)
US 12,586,110