Granted Patent B2

US 12,437,328 · App. 18/123,430 · Granted Oct 7, 2025

Inventors: Valerie Nygaard (Saratoga, CA); Ryan Lindsey Helft (Palo Alto, CA)

Assignee: EBAY INC.

G06Q30/0631G06Q30/0282G06Q50/01

Abstract

Claims (88)

1. A method comprising:

receiving, from a user account, a request for a recommendation of an item provided by one or more other user accounts;

accessing one or more attributes associated with the user account;

accessing comments provided by the one or more other user accounts, the comments including one or more of opinions, commentary, or postings related to the item;

for each of the one or more user accounts, determining a number of previously-followed comments that are different from the accessed comments and were followed;

parsing the accessed comments to identify a set of items referred to in the accessed comments;

selecting a recommended item from the identified set of items, the recommended item being selected based on:

a weight associated with each comment of the accessed comments provided by the one or more other users;

interactions for a user account of the one or more other user accounts providing a comment; and

the one or more attributes; and

waiting to insert a recommendation into a thread of the accessed comments, the waiting reducing processor cycles;

determining that a size of the accessed comments exceeds a threshold and a momentum of a thread of the accessed comments has changed; and

generating a user interface that inserts the recommendation about the recommended item to the user based on the determination.

2. The method of claim 1 , wherein the interactions include one or more of viewing various items, bidding on the various items, buying ones of the various items, sharing the various items on social networks.

3. The method of claim 1 , wherein the recommendation about the recommended item is presented alongside the accessed comments.

4. The method of claim 1 , wherein the recommendation about the recommended item is presented in-line with the accessed comments.

5. The method of claim 1 , wherein the method further comprises identifying a location of a user associated with the user account and the selecting of the recommended item is further based on the location of the user.

6. The method of claim 1 , wherein the accessing comments provided by the one or more other user accounts includes:

accessing a set of comments by the one or more other user accounts; and

for each comment in the set of comments:

determining if a product is mentioned in the comment; and

if a product is mentioned, determining if the comment is positive or negative.

7. The method of claim 1 , wherein the method further comprises:

accessing comments includes detecting, for each comment in the accessed comments, a degree to which the comment was agreed with by users; and

selecting the recommended item from the identified set of items is based on the degree to which one or more comments corresponding to the recommended item were agreed with.

8. The method of claim 1 , wherein the accessed comments are a batch of comments, and the method further comprises detecting an end of the batch of comments, the detection being based on an elapsed time after a last comment exceeding a threshold without a further comment where the selecting of the recommended item occurs after the detecting of the end of the batch of comments.

9. The method of claim 8 , wherein the method further comprises:

transmitting the user interface that presents information about the recommended item to the user;

detecting a beginning of a second batch of comments, the detection based on a first comment after the transmitting of the information about the recommended item;

detecting an end of the second batch of comments, the detection based on an elapsed time after a second comment exceeding a threshold without an additional comment;

based on the second batch of comments, selecting a second recommended item; and

generating and transmitting a second user interface that presents information about the second recommended item to the user.

10. The method of claim 1 , wherein the one or more user attributes correspond to interests of the user.

11. A system comprising:

a processor; and

a computer readable storage medium storing instructions that, when executed by the processor, cause the system to perform operations comprising:

receiving, from a user account, a request for a recommendation of an item provided by one or more other user accounts;

accessing one or more attributes associated with the user account;

accessing comments provided by the one or more other user accounts, the comments including one or more of opinions, commentary, or postings related to the item;

for each of the one or more user accounts, determining a number of previously-followed comments that are different from the accessed comments and were followed;

parsing the accessed comments to identify a set of items referred to in the accessed comments;

selecting a recommended item from the identified set of items, the recommended item being selected based on:

a weight associated with each comment of the accessed comments provided by the one or more other users;

interactions for a user account of the one or more other user accounts providing a comment; and

the one or more attributes; and

waiting to insert a recommendation into a thread of the accessed comments, the waiting reducing processor cycles;

determining that a size of the accessed comments exceeds a threshold and a momentum of a thread of the accessed comments has changed; and

generating a user interface that inserts the recommendation about the recommended item to the user based on the determination.

12. The system of claim 11 , wherein the interactions include one or more of viewing various items, bidding on the various items, buying ones of the various items, sharing the various items on social networks.

13. The system of claim 11 , wherein the recommendation about the recommended item is presented either alongside the accessed comments or in-line with the accessed comments.

14. The system of claim 11 , wherein the operations further comprise identifying a location of a user associated with the user account and the selecting of the recommended item is further based on the location of the user.

15. The system of claim 11 , wherein the accessing comments provided by the one or more other user accounts includes:

accessing a set of comments by the one or more other user accounts; and

for each comment in the set of comments:

determining if a product is mentioned in the comment; and

if a product is mentioned, determining if the comment is positive or negative.

16. The system of claim 11 , wherein the operations further comprise:

accessing comments includes detecting, for each comment in the accessed comments, a degree to which the comment was agreed with by users; and

selecting the recommended item from the identified set of items is based on the degree to which one or more comments corresponding to the recommended item were agreed with.

17. The system of claim 11 , wherein the accessed comments are a batch of comments, and the operations further comprise:

detecting an end of the batch of comments, the detection being based on an elapsed time after a last comment exceeding a threshold without a further comment where the selecting of the recommended item occurs after the detecting of the end of the batch of comments;

transmitting the user interface that presents information about the recommended item to the user;

detecting a beginning of a second batch of comments, the detection based on a first comment after the transmitting of the information about the recommended item;

detecting an end of the second batch of comments, the detection based on an elapsed time after a second comment exceeding a threshold without an additional comment;

based on the second batch of comments, selecting a second recommended item; and

generating and transmitting a second user interface that presents information about the second recommended item to the user.

18. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of an application server comprising a communication module, a recognition module, and a generation module, cause the application server to perform operations comprising:

receiving, from a user account, a request for a recommendation of an item provided by one or more other user accounts;

accessing one or more attributes associated with the user account;

accessing comments provided by the one or more other user accounts, the comments including one or more of opinions, commentary, or postings related to the item;

for each of the one or more user accounts, determining a number of previously- followed comments that are different from the accessed comments and were followed;

parsing the accessed comments to identify a set of items referred to in the accessed comments;

selecting a recommended item from the identified set of items, the recommended item being selected based on:

a weight associated with each comment of the accessed comments provided by the one or more other users;

interactions for a user account of the one or more other user accounts providing a comment; and

the one or more attributes; and

waiting to insert a recommendation into a thread of the accessed comments, the waiting reducing processor cycles;

determining that a size of the accessed comments exceeds a threshold and a momentum of a thread of the accessed comments has changed; and

generating a user interface that inserts the recommendation information about the recommended item to the user based on the determination.

19. The non-transitory machine-readable storage medium of claim 18 , wherein the operations further comprise:

accessing comments includes detecting, for each comment in the accessed comments, a degree to which the comment was agreed with by users; and

selecting the recommended item from the identified set of items is based on the degree to which one or more comments corresponding to the recommended item were agreed with.

20. The non-transitory machine-readable storage medium of claim 18 , wherein the accessed comments are a batch of comments, and the operations further comprise detecting an end of the batch of comments, the detection being based on an elapsed time after a last comment exceeding a threshold without a further comment where the selecting of the recommended item occurs after the detecting of the end of the batch of comments and the operations further comprise:

transmitting the user interface that presents information about the recommended item to the user;

detecting a beginning of a second batch of comments, the detection based on a first comment after the transmitting of the information about the recommended item;

detecting an end of the second batch of comments, the detection based on an elapsed time after a second comment exceeding a threshold without an additional comment;

based on the second batch of comments, selecting a second recommended item; and

generating and transmitting a second user interface that presents information about the second recommended item to the user.

Assignments (1)

Continuity (4)

References Cited (58)