Methods and apparatus to estimate deduplicated total audiences in cross-platform media campaigns
Disclosed examples obtain an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a digital panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population, the television panel reach corresponding to the television audience size, the digital panel reach corresponding to the digital audience size; and determine a total audience for a media item based on a television audience reach, a digital audience reach, and a duplication factor, the duplication factor based on the television audience reach, the digital audience reach, and the overlap multiplier, the television audience reach corresponding to television media, the digital audience reach corresponding to digital media.
1. A system comprising:
memory; and
programmable circuitry; and
instructions to cause the programmable circuitry to:
obtain an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a digital panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population, the television audience size corresponding to television media, the digital audience size corresponding to digital media, the television panel reach corresponding to the television audience size, the digital panel reach corresponding to the digital audience size; and
determine a total audience for a media item based on a television audience reach, a digital audience reach, and a duplication factor, the duplication factor based on the television audience reach, the digital audience reach, and the overlap multiplier, the television audience reach corresponding to a duplicated television audience that accessed the television media, the digital audience reach corresponding to a duplicated digital audience that accessed the digital media.
2. The system as defined in claim 1 , wherein delivery of the digital media is to at least one of a digital television, a computer, a tablet device, or a smartphone.
3. The system as defined in claim 1 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the digital media.
4. The system as defined in claim 1 , wherein the programmable circuitry is to select a hierarchy level selected as at least one of an episode, a program, or an originator, and determine the total audience at the hierarchy level.
5. The system as defined in claim 1 , wherein the programmable circuitry is to obtain the overlap multiplier based on a genre associated with the media item.
6. The system as defined in claim 1 , wherein the programmable circuitry is to select at least one of the television media or the digital media based on genre.
7. The system as defined in claim 1 , wherein the programmable circuitry is to obtain the overlap multiplier based on a demographic group of a television audience and a digital audience.
8. A non-transitory computer readable storage medium comprising instructions to cause programmable circuitry to at least:
obtain an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a digital panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population, the television audience size corresponding to television media, the digital audience size corresponding to digital media, the television panel reach corresponding to the television audience size, the digital panel reach corresponding to the digital audience size; and
determine a total audience for a media item based on a television audience reach, a digital audience reach, and a duplication factor, the duplication factor based on the television audience reach, the digital audience reach, and the overlap multiplier, the television audience reach corresponding to a duplicated television audience that accessed the television media, the digital audience reach corresponding to a duplicated digital audience that accessed the digital media.
9. The non-transitory computer readable storage medium as defined in claim 8 , wherein the digital audience size corresponds to accesses of the digital media via at least one of a digital television, a computer, a tablet device, or a smartphone.
10. The non-transitory computer readable storage medium as defined in claim 8 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the digital media.
11. The non-transitory computer readable storage medium as defined in claim 8 , wherein the instructions are to cause the programmable circuitry to determine the total audience at a selected hierarchy level corresponding to at least one of an episode, a program, or an originator.
12. The non-transitory computer readable storage medium as defined in claim 8 , wherein the instructions are to cause the programmable circuitry to obtain the overlap multiplier based on a genre associated with the media item.
13. The non-transitory computer readable storage medium as defined in claim 8 , wherein the instructions are to cause the programmable circuitry to select at least one of the television media or the digital media based on genre.
14. The non-transitory computer readable storage medium as defined in claim 8 , wherein the instructions are to cause the programmable circuitry to obtain the overlap multiplier based on a demographic group of a television audience and a digital audience.
15. A method comprising:
obtaining, by executing an instruction with programmable circuitry, an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a digital panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population, the television audience size corresponding to television media, the digital audience size corresponding to digital media, the television panel reach corresponding to the television audience size, the digital panel reach corresponding to the digital audience size; and
determining, by executing an instruction with the programmable circuitry, a total audience for a media item based on a television audience reach, a digital audience reach, and a duplication factor, the duplication factor based on the television audience reach, the digital audience reach, and the overlap multiplier, the television audience reach corresponding to a duplicated television audience that accessed the television media, the digital audience reach corresponding to a duplicated digital audience that accessed the digital media.
16. The method as defined in claim 15 , wherein the digital audience size corresponds to accesses of the digital media via at least one of a digital television, a computer, a tablet device, or a smartphone.
17. The method as defined in claim 15 , wherein the duplicated audience size corresponds to panelists associated with accesses to the television media and the digital media.
18. The method as defined in claim 15 , wherein the determining of the total audience is at a hierarchy level corresponding to at least one of an episode, a program, or an originator.
19. The method as defined in claim 15 , wherein the obtaining of the overlap multiplier is based on a genre associated with the media item.
20. The method as defined in claim 15 , wherein the obtaining of the overlap multiplier is based on a demographic group of a television audience and a digital audience.