Systems and methods to track display of a digital content item and distribute rewards based on the display
Systems and methods to track display of a digital content item and distribute rewards based on the display are disclosed. Exemplary implementations may receive a display request identifying the digital content item, effectuate display of the digital content item on a wearable device, receive display information associated with the display of the digital content item on the wearable device, determine and distribute rewards to the user in accordance with the display information, and/or perform other operations.
1. A system configured to track display of a digital content item and distribute rewards based on the display, the system comprising:
one or more physical processors configured by machine-readable instruction to:
receive, by a user via a client computing platform associated with the user, a display request identifying the digital content item and a wearable device associated with the user, wherein the digital content item is configured to be displayed on the wearable device, such that a first display request identifies a first digital content item and a first wearable device associated with a first user;
effectuate, responsive to receipt of the display request, display of the digital content item on the wearable device associated with the user, such that the first digital content item is displayed on the first wearable device;
receive, in an ongoing manner during the display of the digital content item, display information associated with the display of the digital content item on the wearable device, wherein the display information characterizes the nature of the display of the digital content item on the wearable device, such that first display information is associated with the display of the first digital content item on the first wearable device;
determine and distribute, in an ongoing manner during the display of the digital content item, rewards to the user in accordance with the display information, wherein the determination of rewards is based on a reward scheme, wherein the reward scheme is associated with at least one of the digital content item or the user, wherein the reward scheme indicates rewards to be based on the nature of the display of the digital content item on the wearable device, such that a first reward scheme indicates a first reward to be distributed to the first user subsequent to display of the first digital content item on the first wearable device satisfying a first condition, wherein distributing the first reward to the first user includes transferring a first amount of consideration to an address on a decentralized ledger accessible by the first user.
2. The system of claim 1 , wherein determination and distribution of rewards is executed by a smart contract stored on the decentralized ledger, wherein the smart contract is associated with at least one of the digital content item or the user, and wherein the display information is provided to the smart contract.
3. The system of claim 1 , wherein the nature of the display of the digital content item on the wearable device is based on at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
4. The system of claim 3 , wherein the first condition identifies a threshold for at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
5. The system of claim 1 , wherein rewards are determined and distributed to the user subsequent to termination of display of the digital content item.
6. The system of claim 1 , wherein the wearable device is a physical wearable device or a virtual wearable device within a virtual reality environment.
7. The system of claim 1 , wherein the address on the decentralized ledger is accessible by the first user via a user wallet, wherein the user wallet is linked to an external wallet, wherein the user wallet retrieves funds from and deposits funds to the external wallet, and wherein the external wallet allows the user to manage funds on a public decentralized ledger.
8. The system of claim 1 , wherein the distribution of rewards includes a transfer of consideration to an address on a decentralized ledger that corresponds to a user wallet associated with the user.
9. The system of claim 1 , wherein display information includes at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
10. The system of claim 1 , wherein the wearable device is a head mounted device configured to present displays of an augmented reality or virtual reality environment to a wearer of the head mounted device.
11. A method for tracking display of a digital content item and distributing rewards based on the display, the method comprising:
receiving, by a user via a client computing platform associated with the user, a display request identifying the digital content item and a wearable device associated with the user, wherein the digital content item is configured to be displayed on the wearable device, including receiving a first display request that identifies a first digital content item and a first wearable device associated with a first user;
effectuating, responsive to receipt of the display request, display of the digital content item on the wearable device associated with the user, including effectuating display of the first digital content item on the first wearable device;
receiving, in an ongoing manner during the display of the digital content item, display information associated with the display of the digital content item on the wearable device, wherein the display information characterizes the nature of the display of the digital content item on the wearable device, including receiving first display information associated with the display of the first digital content item on the first wearable device;
determining and distributing, in an ongoing manner during the display of the digital content item, rewards to the user in accordance with the display information, wherein the determination of rewards is based on a reward scheme, wherein the reward scheme is associated with at least one of the digital content item or the user, wherein the reward scheme indicates rewards to be based on the nature of the display of the digital content item on the wearable device, and wherein a first reward scheme indicates a first reward to be distributed to the first user subsequent to display of the first digital content item on the first wearable device satisfying a first condition, wherein distributing the first reward to the first user includes transferring a first amount of consideration to an address on a decentralized ledger accessible by the first user.
12. The method of claim 11 , wherein determination and distribution of rewards is executed by a smart contract stored on the decentralized ledger, wherein the smart contract is associated with at least one of the digital content item or the user, and wherein the display information is provided to the smart contract.
13. The method of claim 11 , wherein the nature of the display of the digital content item on the wearable device is based on at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
14. The method of claim 13 , wherein the first condition identifies a threshold for at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
15. The method of claim 11 , wherein rewards are determined and distributed to the user subsequent to termination of display of the digital content item.
16. The method of claim 11 , wherein the wearable device is a physical wearable device or a virtual wearable device within a virtual reality environment.
17. The method of claim 11 , wherein the address on the decentralized ledger is accessible by the first user via a user wallet, wherein the user wallet is linked to an external wallet, wherein the user wallet retrieves funds from and deposits funds to the external wallet, and wherein the external wallet allows the user to manage funds on a public decentralized ledger.
18. The method of claim 11 , wherein the distribution of rewards includes a transfer of consideration to an address on a decentralized ledger that corresponds to a user wallet associated with the user.
19. The method of claim 11 , wherein display information includes at least one of a duration of time that the digital content item is displayed, a geographical location of the wearable device during display of the digital content item, and observer interaction with the digital content item via the wearable device.
20. The method of claim 11 , wherein the wearable device is a head mounted device configured present displays of an augmented reality or virtual reality environment to a wearer of the head mounted device.