Identifying product items based on surge activity
Various embodiments described herein assist in identifying one or more product items of interest (e.g., high demand product items) based on surge activity, such as user buying surges, user selling surges, and user product listing (e.g., electronic or online listing) surges on an online marketplace system, and can further notify one or more users of selling opportunities of the identified products items of interest.
1. A method comprising:
identify, using a machine learning model, an item based on a plurality of surge activities of the item, the machine learning model corresponding to one or more machine learning layers;
determining a first set of user accounts associated with the item;
determine, using the one or more machine learning layers, an item affinity pattern based on the first set of user accounts;
determining a second set of user accounts based on the item affinity pattern; and
causing display of a notification on one or more devices associated with the second set of user accounts, the notification indicating an opportunity to list the item for sale.
2. The method of claim 1 , further comprising:
determining a third set of user accounts based on the first set of user accounts, the second set of user accounts, and the item affinity pattern; and
causing display of a further notification on one or more devices associated with the third set of user accounts, the notification indicating the opportunity to list the item for sale.
3. The method of claim 1 , wherein the plurality of surge activities of the item is identified based on a plurality of user browsing or search activities for the item or a plurality of explicit expressions of interest for the item on an online marketplace.
4. The method of claim 1 , wherein the item affinity pattern is determined based on one or more items purchased by the first set of user accounts.
5. The method of claim 1 , wherein the item is a first item, further comprising:
determining one or more items that are common to both a first set of items purchased by the first set of user accounts and a second set of items listed by the second set of user accounts;
determining a second item from the one or more items; and
determining a third set of user accounts associated with listing the second item on an online marketplace.
6. The method of claim 5 , wherein the one or more items exclude the first item.
7. The method of claim 5 , further comprising:
causing display of a further notification on one or more devices associated with the third set of user accounts, the notification indicating the opportunity to list the item for sale.
8. The method of claim 1 , further comprising:
determining a subset of user accounts of the second set of user accounts, the subset of user accounts not being associated with a current listing of the item for sale; and
causing the notification to be sent to the subset of user accounts of the second set of user accounts.
9. The method of claim 1 , further comprising:
using the machine learning model to identify, based on a user segment factor, a subset of user accounts from the second set of user accounts, the user segment factor representing one of a demographic attribute, a geographic location, and a psychographic attribute.
10. The method of claim 9 , further comprising:
causing the notification to be sent to the subset of user accounts from the second set of user accounts, the notification indicating the opportunity to list the item for sale.
11. A system comprising:
one or more processors; and
a computer-storage medium having instructions stored there on that, when executed by the one or more processors, cause the system to perform operations comprising:
identify, using a machine learning model, an item based on a plurality of surge activities of the item, the machine learning model corresponding to one or more machine learning layers;
determining a first set of user accounts associated with the item;
determine, using the one or more machine learning layers, an item affinity pattern based on the first set of user accounts;
determining a second set of user accounts based on the item affinity pattern; and
causing display of a notification on one or more devices associated with the second set of user accounts, the notification indicating an opportunity to list the item for sale.
12. The system of claim 11 , wherein the operations further comprise:
determining a third set of user accounts based on the first set of user accounts, the second set of user accounts, and the item affinity pattern; and
causing display of a further notification on one or more devices associated with the third set of user accounts, the notification indicating the opportunity to list the item for sale.
13. The system of claim 11 , wherein the item affinity pattern is determined based on one or more items purchased by the first set of user accounts.
14. The system of claim 11 , wherein the item is a first item, and wherein the operations further comprise:
determining one or more items that are common to both a first set of items purchased by the first set of user accounts and a second set of items listed by the second set of user accounts;
determining a second item from the one or more items; and
determining a third set of user accounts associated with listing the second item on an online marketplace.
15. The system of claim 14 , wherein the one or more items exclude the first item.
16. The system of claim 14 , wherein the operations further comprise:
causing display of a further notification on one or more devices associated with the third set of user accounts, the notification indicating the opportunity to list the item for sale.
17. The system of claim 11 , wherein the operations further comprise:
determining a subset of user accounts of the second set of user accounts, the subset of user accounts not being associated with a current listing of the item for sale; and
causing the notification to be sent to the subset of user accounts of the second set of user accounts.
18. The system of claim 11 , wherein the operations further comprise:
using the machine learning model to identify, based on a user segment factor, a subset of user accounts from the second set of user accounts, the user segment factor representing one of a demographic attribute, a geographic location, and a psychographic attribute.
19. The system of claim 18 , wherein the operations further comprise:
causing the notification to be sent to the subset of user accounts from the second set of user accounts, the notification indicating the opportunity to list the item for sale.
20. A non-transitory computer-storage medium comprising instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:
identify, using a machine learning model, an item based on a plurality of surge activities of the item, the machine learning model corresponding to one or more machine learning layers;
determining a first set of user accounts associated with the item;
determine, using the one or more machine learning layers, an item affinity pattern based on the first set of user accounts;
determining a second set of user accounts based on the item affinity pattern; and
causing display of a notification on one or more devices associated with the second set of user accounts, the notification indicating an opportunity to list the item for sale.