Publisher tool for controlling sponsored content quality across mediation platforms
Systems and methods are described for providing an interface and facilitating selection of sponsored content networks that provide sponsored content items. This may include providing, by a mediation server, a user interface to a publisher server, the user interface configured to provide access to data stored on the mediation server; receiving a metric associated with a rule for filtering content items associated with the publisher; applying the metric to a content network list associated with the publisher using the user interface to generate an updated content network list; and transmitting mediation code including the updated content network list to the publisher server, wherein the mediation code, when executed by a user device, (i) causes the user device to control display of content items according to the updated content network list and (ii) allows the user device to flag at least one content item for modifying the updated content network list.
1. A method to facilitate mediation of content selection, comprising:
providing, by a mediation server comprising a memory and one or more processors, a user interface to a publisher server, the user interface configured to provide access to data stored on the mediation server;
receiving, by the mediation server, a metric associated with a rule for filtering content items associated with the publisher;
applying, by the mediation server, the metric to a content network list associated with the publisher using the user interface to generate an updated content network list;
transmitting, by the mediation server, mediation code including the updated content network list to the publisher server,
wherein the mediation code, when executed by a user device, (i) causes the user device to control display of content items according to the updated content network list, (ii) allows the user device to flag at least one content item for modifying the updated content network list, and (iii) allows the user device to capture an image of the at least one content item responsive to flagging the at least one content item;
receiving, by the mediation server, an image of a content item flagged by the user device, the image captured by the user device;
updating, by the mediation server, the updated content network list to remove a content network providing the content item flagged by the user device to generate a further updated content network list; and
transmitting, by the mediation server, updated mediation code including the further updated content network list to cause the user device to control display of content items according to the further updated content network list.
2. The method of claim 1 , wherein the rule for filtering content items is associated with at least one of: (i) flagging of items by users, (ii) categories of content items based on image analysis, (iii) undesirable elements in content items, (iv) categories of content networks, (v) revenue of content networks, (vi) click through rate of content networks, or (vii) conversion rate of content networks.
3. The method of claim 1 , wherein the data stored on the mediation server includes at least one of: (i) content item identifiers of displayed content, (ii) image data associated with displayed content, (iii) flagging data associated with content items, or (iv) statistics associated with flagged content items.
4. The method of claim 1 , wherein the transmitting the mediation code occurs responsive to the applying the metric to the content network list.
5. The method of claim 1 , wherein the transmitting the mediation code occurs periodically according to a predetermined schedule.
6. The method of claim 1 , wherein the user interface includes one or more elements for a user to generate and transmit the metric to the mediation server.
7. The method of claim 1 , further comprising:
analyzing the received image of the content item flagged by the user device; and
wherein the updating the updated content network list is based on the analyzing.
8. The method of claim 7 , wherein the analyzing the received image includes:
generating, using a neural network, extracted text based on the received image.
9. The method of claim 8 , further comprising:
categorizing the received image of the content item based on the extracted text to determine a content item category of the content item;
wherein the updating the updated content network list is based on the content item category.
10. The method of claim 9 , wherein the categorizing is according to a probabilistic semantic language model.
11. A system for facilitating mediation of content selection, comprising:
one or more processors of a mediation server; and
a memory of the mediation server that is operatively coupled to the one or more processors, wherein the memory stores instructions that, when executed by the one or more processors, cause the one or more processors to:
provide a user interface to a publisher server, the user interface configured to provide access to data stored on the mediation server;
receive a metric associated with a rule for filtering content items associated with the publisher;
apply the metric to a content network list associated with the publisher using the user interface to generate an updated content network list; and
transmit mediation code including the updated content network list to the publisher server,
wherein the mediation code, when executed by a user device, (i) causes the user device to control display of content items according to the updated content network list, (ii) allows the user device to flag at least one content item for modifying the updated content network list, and (iii) allows the user device to capture an image of the at least one content item responsive to flagging the at least one content item;
receive an image of a content item flagged by the user device, the image captured by the user device;
update the updated content network list to remove a content network providing the content item flagged by the user device to generate a further updated content network list; and
transmit updated mediation code including the further updated content network list to cause the user device to control display of content items according to the further updated content network list.
12. The system of claim 11 , wherein the rule for filtering content items is associated with at least one of: (i) flagging of items by users, (ii) categories of content items based on image analysis, (iii) undesirable elements in content items, (iv) categories of content networks, (v) revenue of content networks, (vi) click through rate of content networks, or (vii) conversion rate of content networks.
13. The system of claim 11 , wherein the data stored on the mediation server includes at least one of: (i) content item identifiers of displayed content, (ii) image data associated with displayed content, (iii) flagging data associated with content items, or (iv) statistics associated with flagged content items.
14. The system of claim 11 , wherein the transmitting the mediation code occurs responsive to the applying the metric to the content network list.
15. The system of claim 11 , wherein the transmitting the mediation code occurs periodically according to a predetermined schedule.
16. The system of claim 11 , wherein the user interface includes one or more elements for a user to generate and transmit the metric to the mediation server.
17. The system of claim 11 , wherein the instructions, when executed by the one or more processors, further cause the one or more processors to:
analyze the received image of the content item flagged by the user device to generate an analysis of the received image; and
wherein updating the updated content network list is based on the analysis.
18. The system of claim 17 , wherein analyzing the received image includes:
generating, using a neural network, extracted text based on the received image.
19. The system of claim 18 , wherein the instructions, when executed by the one or more processors, further cause the one or more processors to:
categorize the received image of the content item based on the extracted text to determine a content item category of the content item;
wherein the updating the updated content network list is based on the content item category.
20. The system of claim 18 , wherein the categorizing is according to a probabilistic semantic language model.