System and method for automatically optimizing customer communication
The present disclosure provides a closed loop, self-learning system that automatically optimizes what experiences should be presented to each customer. Instead of relying on rules and external targeting, it observes customer reactions to continuously improve performance and adapt to environment changes.
1 . A computer-implemented method of communication, comprising:
receiving data relating to an institution and its customer, the data including a specified goal for the institution;
training a machine learning model using the received data, the machine learning model comprising a dynamic next best action engine;
determining a context for the customer at any given time;
dynamically selecting, using the dynamic next best action engine, one or more experiences for delivery to the customer, wherein the selecting of the one or more experiences is optimized based on the determined context and the specified goal;
delivering the one or more experiences to the customer;
identifying, using a measurement service, one or more customer actions, the identifying comprising capturing interactions in an event log;
providing the event log to the dynamic next best action engine;
determining a value relating to the one or more experiences based on the one or more customer actions, the value quantifying a benefit to the institution of delivering the one or more experiences, the value being associated with the customer; and
continuously updating the machine learning model based on the interactions and using the determined value to improve selection of future experiences.
2 . The computer-implemented method of claim 1 , wherein the value is based on a cost to the institution for the action.
3 . The computer-implemented method of claim 1 , wherein the data comprises products or services offered by the institution, and products or services utilized by the customer.
4 . The computer-implemented method of claim 1 , wherein receiving the data relating to at least one of the institution or the customer comprises ingesting the data through an application programming interface.
5 . The computer-implemented method of claim 1 , wherein the context comprises a communication channel being used by the customer at a given time, the communication channel being a medium through which the customer communicates with the institution.
6 . The computer-implemented method of claim 5 , wherein the context comprises a touchpoint within a communication channel, the touchpoint including a point in communication between the customer and the institution.
7 . The computer-implemented method of claim 6 , wherein the touchpoint comprises one of a web page or a mobile application screen displayed to the customer at the given time, or an in-person or telephonic communication.
8 . The computer-implemented method of claim 1 , wherein selecting the one or more experiences comprises identifying one or more of a plurality of pre-populated experiences, each including specific content, and selecting the one or more experiences based on the content and the customer context.
9 . The computer-implemented method of claim 8 , wherein each experience further includes a specific format, and wherein selecting the one or more experiences comprises matching format of the one or more experiences with a format required by the context.
10 . A system, comprising:
one or more memories; and
one or more processors in communication with the one or more memories, the one or more processors configured to:
receive data relating to an institution and its customer, the data including a specified goal for the institution;
train a machine learning model using the received data, the machine learning model comprising a dynamic next best action engine;
determine a context for the customer at a given time;
dynamically select, using the dynamic next best action engine, one or more experiences for delivery to the customer, wherein the selecting of the one or more experiences is optimized based on the determined context and the specified goal;
deliver the one or more experiences to the customer;
identify one or more customer actions, the identifying comprising capturing interactions in an event log;
provide the event log to the dynamic next best action engine;
determine a value relating to the one or more experiences based on the one or more customer actions, the value quantifying a benefit to the institution of delivering the one or more experiences, the value being associated with the customer; and
continuously update the machine learning model based on the interactions and using the determined value to improve selection of future experiences.
11 . The system of claim 10 , wherein the data comprises products or services offered by the institution, and products or services utilized by the customer.
12 . The system of claim 10 , further comprising an ingestion interface adapted to receive the data relating to at least one of the institution or the customer.
13 . The system of claim 10 , wherein the context comprises a communication channel being used by the customer at a given time, the communication channel being a medium through which the customer communicates with the institution.
14 . The system of claim 13 , wherein the context comprises a touchpoint within a communication channel, the touchpoint including a point in communication between the customer and the institution.
15 . The system of claim 14 , wherein the touchpoint comprises one of a web page or a mobile application screen displayed to the customer at the given time.
16 . The system of claim 10 , wherein selecting the one or more experiences comprises identifying one or more of a plurality of pre-populated experiences, each including specific content, and selecting the one or more experiences based on the content and the customer context.
17 . A non-transitory computer-readable medium storing instructions executable by one or more processors for performing a method of communication, comprising:
receiving data relating to an institution and its customer, the data including a specified goal for the institution;
training a machine learning model using the received data, the machine learning model comprising a dynamic next best action engine;
determining a context for the customer at a given time;
dynamically selecting, using the dynamic next best action engine, one or more experiences for delivery to the customer, wherein the selecting of the one or more experiences is optimized based on the determined context and the specified goal;
delivering the one or more experiences to the customer;
identifying one or more customer actions, the identifying comprising capturing interactions in an event log;
providing the event log to the dynamic next best action engine;
determining a value relating to the one or more experiences based on the one or more customer actions, the value quantifying a benefit to the institution of delivering the one or more experiences, the value being associated with the customer; and
continuously updating the machine learning model based on the interactions and using the determined value to improve selection of future experiences.
18 . The system of claim 17 , wherein each experience further includes a specific format, and wherein selecting the one or more experiences comprises matching format of the one or more experiences with a format required by the context.
19 . The computer-implemented method of claim 1 , wherein identifying the one or more customer actions comprises automatically identifying proxy conversions.